Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and...

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Esther Pezij-BroeksemaBethsarim van Koetsveld-

Brinez

Panel Speakers

Digitized Communication for Businesses


Panel Program•Introduction Esther

Pezij-Broeksema•Strea Charters •TripAdvisor•Oranjestad Stage

Bemiddeling•Contact


Panel Program• Introduction

Bethsarim van Koetsveld

•What is Inbound Marketing?

•Key Elements•Benefits•Suggested Reading•… ask a question or

follow


Introduction

Esther Broeksema-Perzij

•Aruba Learning•Strea Charters•Oranjestad

Stagebemiddeling


Strea Charters

“An intimate sea experience”

Homepagehttp://

www.streacharters.com


Strea Charters

Target Group•Honeymooners•Young Families•Escaping the crowds


Strea Charters

Marketing•Hotel Concierges•Local Tourism Guides•Facebook•TripAdvisor


TripAdvisor

Homepagehttp://www.tripadvisor.com


TripAdvisor

Description- Travelbrands- International Websites- Headquarters


TripAdvisor

History- February 2000:

Founded by Stephen Kaufer

- August 2005: InterActive Corporation/Expedia Inc.


TripAdvisor

History- May 2007: Smarter

Travel Media; operates www.smartertravel.com and www.bookingbuddy.com


TripAdvisor

History- 2007: Independent

Traveler Inc/ publishes www.CruiseCritic.com and independenttraveler.com


TripAdvisor

History

- February 2008: Holiday Watchdog; a user generated travel site in the UK


TripAdvisor

History

- July 2008: comparison www.VirtualTourist.com: 1 million registered members and www.OneTime.com


TripAdvisor

History

- July 2008: FlipKey.com: a vacation rental website


TripAdvisor

History

- October 2009: www.Kuxun.cn China’s 2nd largest consumer travel site and hotel and flight search engine


TripAdvisor

Benefits for my business

- Reviews- Traveler articles- Candid Photos


TripAdvisor

Other Features- Video- Forum Discussions- Content Distribution


TripAdvisor

Key PersonStephen Kaufer, CEO


Oranjestad Stagebemiddeling

Homepagehttp://www.aruba-stage.com



Core business:•To mediate •Match•Helpdesk



Target group:•MBO/HBO/WO

students•Private sector and

NGO’s



Marketing•Direct Mailings•Visits to schools•Facebook•Hyves &

waarbenjijnu.nl


Contact me

Esther [email protected]

[email protected]


Introduction

Bethsarim van Koetsveld•Aruba Learning:

–Internet Marketing Virtual Assistant

–Marketing Team•Twitter: @beththeimva


Introduction

Core ActivityInbound Marketing•SEO for the websites•Content Generation•Social Media

Marketing


Introduction

Core ActivityInbound Marketing•Newsletter /

Subscriber Management


Introduction

Secondary Activity•Graphic & Web

Design


Inbound Marketing

What is it?•A new marketing trend,

started in 2001.•Uses tools available on

the Web 2.0 platform


Inbound Marketing

•Focuses on attracting not interrupting


Inbound Marketing

Key Elements•Content•SEO•Social Media •Call-to-action-buttons


Inbound Marketing

SEO- Definition: Search

Engine Optimization- …is an ongoing

process


Inbound Marketing

SEO- …track & plan

consistently- …can become a 1-

hour-a-day task


Inbound Marketing

SEO

–…incorporate into website platform = cost effective


Inbound Marketing

SEO

WHY? •Easy Content

Generation•At the click of a

button propagation.


Inbound Marketing

Social Media–Do you recognize any of these?

–How often do you use them?


Inbound Marketing

Social Media•Benefits:

Free or low cost, Accessible 24/7/365, reach thousands of

people; simply CLICK!


Inbound Marketing

BenefitsLower Cost•Blog + Social Media

Sites + Writing + Talking + Research= TIME, but also free to use.


Inbound Marketing

BenefitsInvestment over time•Content does not

loose value•Rank accomplished

can be maintained


Inbound Marketing

BenefitsBetter Targeting

Keyword selection defines who finds you; customers self-qualify are more likely to buy.


Inbound Marketing

Benefits

EMPOWERMENT•great news for small

starting businesses:–Attainable: Free or very low cost!


CRUSH IT! Why NOW is the time to cash in on your passion.

Gary VaynerchuckCapture: p. 98.


CRUSH IT! Why NOW is the time to cash in on your passion.

Inbound Marketing is “get off your lazy butt, Yes, YOU!, and interact! Share tidbits of your expertise online!”-

marketing.- Beth the IMVA

www.creativedesigndevelopment.com


Resources

•www.hubspot.com•www.websitegrader.com•www.masscontrol.com•www.arubalearning.com• www.creativedesigndevelopment

.com

Suggested Reading

CRUSH IT!Why NOW is the time to cash in on your passion.

Purchase via the link @ www.arubalearning.com

Date post:	20-May-2015
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