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Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO

Date post: 12-Jan-2016
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Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO Matthew Lee, CMO/CRO Grace Shih, CFO. Clark T. Hung, Ph.D. Rachel Masch , M.D., M.P.H. The Problem. 500,000 manual cervical dilation procedures annually in the US. Current Dilators. - PowerPoint PPT Presentation
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Dila- Dila- Pro Pro The World’s First Smart Cervical Dilator The World’s First Smart Cervical Dilator Benjamin Lee, CEO Benjamin Lee, CEO Anne Kwei, CTO Anne Kwei, CTO Matthew Lee, CMO/CRO Matthew Lee, CMO/CRO Grace Shih, CFO Grace Shih, CFO Clark T. Hung, Ph.D. Clark T. Hung, Ph.D. Rachel Masch, M.D., M.P.H. Rachel Masch, M.D., M.P.H.
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Page 1: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Dila-ProDila-ProThe World’s First Smart Cervical The World’s First Smart Cervical

DilatorDilator

Benjamin Lee, CEO Benjamin Lee, CEO Anne Kwei, CTOAnne Kwei, CTO

Matthew Lee, CMO/CROMatthew Lee, CMO/CROGrace Shih, CFOGrace Shih, CFO

Clark T. Hung, Ph.D.Clark T. Hung, Ph.D.

Rachel Masch, M.D., M.P.H.Rachel Masch, M.D., M.P.H.

Page 2: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

500,000 manual cervical dilation procedures annually in the US

The Problem

Current Dilators

Uncontrollable

Dilation Rate

Lacks Patient-Tailored

Specifications

No Established Protocols

Extreme Patient

Discomfort

Inadvertent Induction of

Labor

Insufficient Dilation

Tissue Damage

Page 3: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Our MissionOur Mission To be the pioneers of the next-generation of cervical

dilation technology

Our VisionOur VisionTo design an innovative and cost-effective cervical dilator that uses advanced, smart technology with an emphasis on patient needs

Our AdvantagesOur Advantages• No major competition• Among the first to address this problem• Access to first-rate equipment • Mentorship of expert advisors

Company Overview

Page 4: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

$200 million cervical dilation market per year

Dilation FeaturesDilation FeaturesCurrent Products

Our Product

Cervix DilationCost EffectiveOne Insertion ApplicationApplicability to All ProceduresComfortable and Tailored DilationPreservation of Cervical Integrity

Market25%: ~$50 million cervical dilators

Page 5: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

portable anddiscreet

patient tailored

safe andefficient

The World’s First Smart Cervical DilatorDila-Dila-

ProPro

Page 6: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO
Page 7: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO
Page 8: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO
Page 9: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Prototype Design

Page 10: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Prototype Testing

Page 11: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Component Supplier Quantity Price Each

Total

Balloon Advanced Polymers 10 $18.00 $180.00Pressure Gauge

Honeywell Sensing and Control, 0-100 PSI

2 $32.09 $64.18

Freescale Semiconductor, 0-101.5 PSI

3 $15.84 $47.52

Air Pump Hargraves Mini Air Pump, 28 psi 1 $85.00Syringe pump, borrow from undergraduate lab

1 - -

Check Valve

Fisher Scientific 6 $5.29 $31.75

Tubing Borrow from undergraduate lab 10 ft - -Data Acquisition

Borrow from undergraduate lab 1 - -

Computer Borrow from undergraduate lab 1 - -Phantom Inflatable cuff, from undergrad

lab1 - -

Air pump, from undergrad lab 1 - -Total: $408.4

5

Costs• Prototype production and testing is made possible by a

$500 sponsorship from Columbia University Department of Biomedical Engineering

• The bulk will be spent on component purchases:

Page 12: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Business Model

Phase 1Phase 1Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3 Phase 4Phase 4

Develop a final

marketable version of Dila-Pro

In VivoTesting ofDila-Pro

FDAApproval

Application

Launch Dila-Pro

Market tophysicians

Establishrelationshipswith clinics

andhospitals

Improve and update Dila-Pro

Maintain strong

relationship with

customers

Page 13: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

• ‘Trade-In’ for $500• Devote funds to R&D and advertising• ~50% of the market and second product release by 2017

Financial Outlook

$2,000$2,000 $30$30

Page 14: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Website

Page 15: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Dr. Clark HungProfessor of Biomedical Engineering

Dr. Elizabeth HillmanAssistant Professor of Biomedical Engineering

Dr. Rachel MaschAssociate Director of Family Planning, Beth Israel Hospital

Dr. Rujin JuBeth Israel Hospital

Keith YeagerSenior Staff Associate, Laboratory Manager

Lauren GrosbergGraduate Student in Biomedical Engineering

Acknowledgements

Page 16: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Cost-Effectiveness

We expect each device to be used approximately 5 times per week

(5 times/week) x (52 weeks/year) x 2 years = 520 device usages 

$2000 per unit/520 usages = $3.84/usage  

$4 + $30 (disposable components) = $34, the total cost per usage of Dila-Pro

Comparable to the cost of current dilators

Page 17: Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO  Anne Kwei, CTO

Patient Physiologies

Myers, K. M.; Paskaleva, A. P.; House, M.; Socrate, S., Mechanical and biochemical properties of human cervical tissue. Acta Biomater 2008, 4 (1), 104-16.


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