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Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Dimensions of brand personality Jennifer L Aaker JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global pg. 347
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Page 1: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Dimensions of brand personalityJennifer L AakerJMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Globalpg. 347

Page 2: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Dimensions of brand personality Jennifer L Aaker JMR ... · Avon cosmetics Lexus automobiles Levi 's jeans . Name Sincerity Excitement Competence Sophistication Ruggedness Dimension

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.


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