33rd Anniversary

Special

WELCOME

THE K - STORY

LATE K. P. KANDASAMY

K. KUMARAN

KALANIDHI MARAN

1977- 1998

1998- 2005

2005- present

EDITIONS LTD.-Dinakaran is published from 12 centres all over India.:Delhi; Mumbai; Bangalore; Chennai; Coimbatore; Madurai; Trichy;Salem; Nagercoil; Vellore; Nellai; Pondicherry

-Dinakaran has a proud record of first Tamil daily newspaper running from Delhi and Mumbai. -Recently it made a record of becoming the first Tamil Newspaper to cross 12 million copies.

-On September 5, 2010 Dinakaran completed two years of successful Mumbai editions.

- Heavily advertised – the Big sweep model, SUN network.

FACTS AND FIGURES:Source: Mr. Kashif, Audit Bureau of Circulations,

Mumbai.

CIRCULATION STATISTICSMUMBAI

EDITIONIN MUMBAI INDIA

19,059 11,200 12,35,000

16,899 15,103 11,91,000

7,76,000 7,14,000 23,35,991

READERSHIP STATISTICSSOURCE: Mr. Kashif, Audit Bureau of Circulations.

FOR THE YEAR 2006

96,39,000

1,03,00,000

PERSONAL SURVEY1.SUBSCRIPTIONS:

Families : Tamil speaking; lower sections of the

society.

2. STAND up COPIES:Wheeler Locations: Borivali, Kandivali, Andheri, Bandra,

Mahim, Matunga, Dadar, Churchgate, VT,

Chembur, GTB, Tilak Nagar, Wadala, Kurla,Vashi

READERS’ VOICESURVEY QUESTIONNAIRE:

1. How many papers do you subscribe for on a daily basis? Please name them.

2. Why have you chosen to read ‘Dinakaran’ over its other Tamil counterparts, including Dinathanti and Dinamalai? Is it because of an offer or scheme, or you felt their content is superior to the other Tamil newspapers?

3. If given a good offer, would you switch to the other Tamil papers like Dinathanti or Dinamalai?

4. For how long have you been subscribing for this paper?

5. Who told you about the paper? Advertisements, friends, parent’s et al?

6.Do you believe that the paper does justice to the news it carries? Does it just tell you what to think or goes ahead, and tells you what to think about?

7.Do you think the content is sensational, biased or relatively neutral?

8.Do you believe that the paper gives you an overview of everything that’s happening around you? Does it lay emphasis on a particular area/ state?

9.Which section of the paper appeals the most to you?10.Also, which weekly supplement of the paper do you

enjoy reading the most?11. Do you like the layout and the treatment of news in

the paper?12. Has the paper changed your outlook towards any

particular issue? Made you believe in any of its policies?

13. Any changes or recommendations?14.Dinakaran enjoys the highest readership in India in the sphere of Tamil journalism. What according to you makes it the numero uno paper?

Thank you for your time and consideration.

WHEELERS’ SURVEY1. How many copies of Dinakaran reach your

stand every day?2. How many get sold by the end of the day?3. Is Dinakaran a profitable paper on stands?4. What is the demand for Dinakaran vis-a-vis

DInathanti and Dinamalai, which are its direct competitors?

5. Who are the people who generally purchase the paper? Are they daily readers or just transit ones?

6. Are the readers among the working class or among the higher class? Among whom is the paper more popular?

7. Since Dinakaran offers a special supplement daily dealing with different subjects, is there a demand for the paper on a particular day during the week?

8. According to you, is the paper doing well keeping in mind the minority population?

9. The paper is predominantly sensational. Do you think it is one of the major reasons for its large readership?

SURVEY RESULTSDINAKARAN friendly areas:Dinakaran owes its success to these wheelers as the subscription rate for the paper is vey low, at 10%. It’s major centres in India after Chennai are Pune, Nashik, Thane and Mumbai.

A look at the Dinakran-friendly places in Mumbai. DHARAVI: 2500 copiesCHEMBUR: 800-1000 copiesMATUNGA : 800-1000 copiesSOUTH MUMBAI:10-15 copies A wheeler at Matunga

station

ADVERTISEMENTS etc.

EDITION DISPLAY RATE PER SQUARE CENTIMETRE (B

& W)IN RUPEES

CHENNAI 384

COIMBATORE 105

MADURAI 115

TRICHY 92

SALEM 60

VELLORE 49

TIRUNELVELI 46

Advertisement Rates effective from 01.04.2009

EDITION DISPLAY RATE PER SQUARE CENTIMETRE (B &

W)IN RUPEES

NAGERCOIL 30

PONDICHERRY 70

BANGALORE 40

MUMBAI 65

DELHI 58

ALL EDITIONS 1049

ALL TAMIL NADU 951

COLOUR: 100% EXTRA THIRD PAGE:25% EXTRA

FRONT PAGE: 100% EXTRA BACK PAGE: 50% EXTRA

HEIGHT OF COLUMN 51 cms

MINIMUM SIZE ACCEPTABLE 4 cms (width) x 3cms(height)MINIMUM WIDTH 4 cms

MINIMUM HEIGHT 3 cms

MAXIMUM WIDTH 33 cms

MAXIMUM HEIGHT 51 cms

FULL PAGE ADVERTISEMENT 33 cms (width) x 51 cms(height)

•If ad height is more than 46 cms, the ad will be billed for the page height.•If the ad width is greater than 29 cms, the ad will be billed for the page width.

DINAKARAN MUMBAI EDITION

COLOUR (rate per square meter)

BLACK AND WHITE (rate per square meter)

CATEGORY COLOUR BLACK AND WHITE

DISPLAY Rs. 130 Rs. 65

DISPLAY

CLASSIFIED DISPLAYRATE PER SQUARE CENTIMETER

CATEGORY COLOURCLASSIFIED DISPLAY Rs. 45

CLASSIFIED LINECATEGORY COST PER LINE FOR

MINIMUM OF 4 AND MAXIMUM OF 20 LINES

CLASSIFIED LINE Rs. 55* For a minimum of 6 lines, background colour tint will be free.

INTO THE ‘PILED’

NEWS EDITOR

SENIOR SUB- EDITOR

2 SUB-EDITORS

REGIONAL MANAGER

1 CHIEF REPORTER

15 REPORTERS

EDITORIAL HIERARCHY

MUMBAIBUREAU

BEHIND ‘DINAKARAN’ROBERT

AMALRAJregional manager

EDWIN FRANCISchief reporter

ARJUN SELVAGANESHtransport reporter

[L-R] PRIYA IYER and ANITA GANESH

reporters

LIGHTS, CAMERA, CONTROVERSY!

Goons ransack and destroy newsprint at Dinakaran's press in Madurai in the

presence of the police.

CLASH OF THE TITANS

versus

POINTS OF COMPARISON

CITY STORIES Three pages of Mumbai-Pune news and three pages for all the stories of Tamil Nadu.

Seven city pages, without any separate space for only Tamil Nadu oriented stories.

NATIONAL AND INTERNATIONAL STORIES

One common page for national and international news under the title ‘miscellaneous’.

Separate nation and world page.

SPORTS NEWS Half a page- India oriented

Four pages- full indepth coverage.

EDITORIAL Single column on page 2 along with the Mumbai-Pune news.

Full edit page

PLACEMENT OF NEWS:

VELIMALAR- FridayANMEGAM- SaturdayVASANTHAM- Sunday

EDUCATION TIMES- MondayTIMES WELLNESS– SaturdayTIMES ASCENT- WednesdayWHAT’S HOT- FridayROUGE- SaturdayI-DIVA- SundayTIMES LIFE- Sunday

SUPPLEMENTS:

33rd Anniversary

SpecialCHIEF GUEST: Professor Akshara,

St. Xavier’s College, Mumbai