Date post: | 01-Jul-2015 |
Category: |
Technology |
Upload: | eurostar-software-testing-conference |
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Playdead
Why you always need to be
Presented by Dino Patti
For the love of the game
Presentation overview
• About me
• The game we made
• The industry
• The company we created
About me
• Made my first computer program when I was 6 years old
• Made money by supporting computers when I was 16
• Headhunted to Copenhagen when I was 19
• Fulltime with IT since 2000
• Created and directed by Arnt Jensen
• 2D physics based puzzle platformer
• Artistic black and white aesthetics
• Minimalistic design
• Challenging gameplay
Released on Xbox LIVE Arcade Juli 21st
as part of ”Summer of Arcade” promo
Death of the industry
History
Visions
• Creative freedom
• Make original games
• Create dream jobs
The road
• Independence
• Modern approach to run a business
• Iterate, Iterate, Iterate
Playdead at a glance
Independent game studio located in Copenhagen
Founded in 2006 byDino Patti and Arnt Jensen
Currently 10 fulltime employees
How did it begin?
Organic Growth
Production
Venture Capital
Test
Marketing
We have decided
• Marketing is expensive
• More marketing = less ”word of mouth”
• Ordinary products need marketing
Success?
Testing
Facts
• 1 test manager
• 2 parttime testers
• Approx 150 tissue testers
• Playing minimum of 3 hours
• 1 year and 3 months
QA Timeline
20102009
Gameplay test
Gold master
Technical test
Testing for success?
We didn’t take any user input during tests – Because we are the designers
What is right for us?!
• Stick to your vision and invest yourself 100%
• NOT going mainstream is good
• Don’t listen to everyone