Libmark Community Engagement Forum
12 July 2012, Melbourne
Dionne LewManaging Director, Bespoke Communications
@dionnelewhttp://about.me/dionne.lewE: [email protected]
M: 0458 974 854
Community Engagement 2.0 ‘it depends...’
what is it?
‘it depends...’
• a discipline• PhD to practitioner • guiding principles • semantics
‘a planned way of talking to people’
what is it NOT?
• pr – telling, retelling, yelling• media - positioning, repositioning • marketing – selling
why do it?
‘it depends...’
• have to?• think you have to?• want to?• think you might want to?• need to?
Be clear on WHY & things follo-w
risks
benefits
• project delivery• engaged citizens, meaningful participation• information, insights, creative ideas • cost-effective policy • democracy, dotmocracy • relevance
how?
‘it depends...’
Be clear on WHY & things
follo-w
• principles• practices • manuals• evaluations
principle 1
strategy and planning
ask whydecide whomap the exerciseset the budget
principle 2
frame everything clearly
wider cultural & social contextyour objectivesyour expectations of audiencecaveats, conditions, rules of engagementbrief (at length)
principle 3
be open, be responsive
name channelsset timeframesacknowledge contributionsmanage expectationsreport findings, cause-effect, how
principle 4
integrity
accessible materialsclarity around role input2.0
principle 5
engagement principles
have themshare themfollow themevaluate them
principle 6
the ‘what nots’
overplan (inauthentic)underplan (crisis)jargonstonewalling when things get tough
1912• Population: 92,407,000• Life Expectancy: Male 48.4 Female: 51.8• Average Salary $750 / year• The Ziegfeld girls earns $75/week.• Unemployed 2,150,000• National Debt: $1.15 billion• Union Membership: 2.1 million Strikes 1,204• Attendance: Movies 30 million per week• Divorce: 1/1000• Vacation: 12 day cruise $60• Whiskey $3.50 / gallon, Milk $.32 / gallon• Speeds make automobile safety an issue• 25,000 performers tour 4,000 U.S. theaters
Source: https://momentmatters.wordpress.com/2012/03/28/life-facts-1912-and-2012/
• institution• authority• structure• planning• exclusion• information monopoly• gatekeepers• face-to-face
the way we are
2012• 7,071,541,703 - world population• 102,820,870 - births this year• 43,913,896 - deaths this year• 273,357,942 - computers sold this year • 1,873,522 - new books published• 231,334,739 - newspapers circulated today• 2,383,282 - cell phones sold today info• $ 81,053,595 - money spent on videogames today• 2,436,953,630 - internet users in the world• 184,501,473,660 - emails sent today• 1,846,592 - blogs written today• 134,526,180 - tweets sent today• 1,809,995,582 - Google searches today
Source: worldometers.info (10 October 2012, 11am)
• networked• cooperation & coordination (mobile)• institution as enabler• cognitive surplus• radical openness• transparency
at the heart of itconnection, distraction, curiosity – only the tools have changed
what is a library?
library 2.0
mobile learning
case studies Pinterest
case studiesWikipedia
17 million articles 262 different languages3.5 million English articlesIn 2007 the English Wikipedia became tge largest encyclopaedia put together, Yongle had held title for 600 years325 million readers1 billion edits on WikipediaThe servers are in Florida, subject to the US state’s laws50 per cent of the website’s traffic actually comes from Google
Case studiesOpen culture and learning
case studiesBloggingRose Holley blog
case studiesFlickr
coming soon…
• more information• increased overwhelm• micro specialisation• the rise of the curator
the heart of it
• why are you doing it?• what do you want?• who is your audience?• what do they want?• where are they?• how can you reach them?
‘it depends...’