Date post: | 07-May-2015 |
Category: |
News & Politics |
Upload: | diplofoundation |
View: | 287 times |
Download: | 0 times |
Opening up – how the UN Development Programme is going digital
#EPart13|@svbroc
Everyone can provide contentReal-time Global reachInteractive Easy access
#EPart13|@svbroc
#EPart13|@svbroc
“What happens if the public doesn’t understand what UNDP does?
The public puts pressure on their government to spend money elsewhere.”
—Pal Bekken, Norwegian Mission
#EPart13|@svbroc
1 Raising awareness & advocating UNDP issues
among the global public
#EPart13|@svbroc
Explain multilateral developmentIncrease donor visibilityShow impact achievedShow human side of development Testimonials from “beneficiaries”Mobilize supporters
#EPart13|@svbroc
Our combined corporate networks have over 840.000 community members
#EPart13|@svbroc
@svbroc #EPart13|@svbroc
#EPart13|@svbroc
Linkedin: 65,000 followers38 % are in Senior or Director level positions
29% are in Government or Non-Profit Sector
Best practice example for Non-Profit Pages (LinkedIN for Good)
@svbroc #EPart13|@svbroc
YouTube: Most popular videosApril 2013
141,000 views & 358,000 minutes of UNDP videos watched in April & May 2013!
#EPart13|@svbroc
Integrated advocacy campaigns
#EPart13|@svbroc
High-level partnerships
#EPart13|@svbroc
Global Crowdsourcing
#eparticipation |@svbroc
#MDGMomentum Campaign
15.164 contributors Generated 35.000 tweets reaching 57 million unique Twitter accounts 120 photos were viewed 5,624 times!
#eparticipation |@svbroc
#eparticipation |@svbroc
undp.org/getinvolved
#EPart13|@svbroc
2 Mainstreaming Social Media
Interactive events
#EPart13|@svbroc
Chats with @HelenClarkUNDP
#EPart13|@svbroc
Blogging on Our Perspective
#EPart13|@svbroc
Micro-bloggingUNDP’s Senior Management:@helenclarkundp @Rgrynspan@csultanoglu @heraldomunoz @jryanUNDP@olavkjorven@sigridkaag@simabahous
#EPart13|@svbroc
Direct Engagement from Staff
#EPart13|@svbroc
Engagement with Journalists
@svbroc #EPart13|@svbroc
@svbroc
Real-time updates from project managers
#EPart13|@svbroc
Opening up – how the UN Development Programme is going digital
#EPart13|@svbroc