Date post: | 22-Apr-2015 |
Category: |
Business |
Upload: | pitney-bowes |
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Direct Mail Delivers Results 5 Proven Ways to Lower Cost
and Increase Response
Chris Despain
Customer Solutions Architect, Direct Mail Solutions
Pitney Bowes
Businesses today agree direct mail remains a powerful channel
for customer acquisition and retention
Improve response rates by making mail
more colorful, interactive and engaging
Today direct mail is more complex.
Here are some tips to help you lower the cost per thousand,
while delivering a higher ROI for your clients.
5 Ways to Increase Response
and Lower Cost
Meet fast turnaround times
Efficient, ergonomic workcell
Accurate mail processing
1 Boost response rates with targeted, relevant
personalization
NEW Mailstream Direct Inserter System
See it at our partner MCS booth #1253
2 Lower cost per thousand and increase impact
with variable data, color print
The Direct Mail Advantage Webinar
Print+ Messenger™ Color Inkjet System
Personalized mailpieces, for less
Leverage a powerful media to drive
response rates up
Produce high quality, vibrant images
Incorporate technology
Drive traffic to web
Take advantage of
available USPS
Promotions!
3 Increase campaign results by
linking physical to digital
4 Get big savings on postage
using automation presort
Commingle Direct Mail
Take advantage of
workshare discounts
Software
Sorter
Presort Partner
Presort Services Standard
Mail® save up to 20% on
postage cost
5 Get faster, more predictable delivery timing
and visibility
Induct mail closer to its final destination
Leverage Full Service IMb® Transport to the
Destination NDC/SCF
IntelliVIEW™ for tracking and reporting
for improved visibility
Learn more at
www.pitneybowes.com/DirectMailSolutions
Thank you
Get started today!
Chris Despain
Direct Mail Solutions Consulting
727-492-8723 Mobile