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Direct Marketing Legal Considerations

Date post:	18-Jan-2015
Category:	Education
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Ethics, Regulations, Standards and Laws

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theres guidelines

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8

Legal Consideratio ns for Direct Marketers Presented by Lindsey Fair

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Page 1: Direct Marketing Legal Considerations

Legal Considerations for Direct Marketers

Presented by Lindsey Fair

Page 2: Direct Marketing Legal Considerations

http://www.adstandards.ca/en/PSA/site/

Page 3: Direct Marketing Legal Considerations

Use the Ad Standards PreClearance

http://www.adstandards.com/en/Clearance/clearanceRates.aspx

Page 4: Direct Marketing Legal Considerations

Sex, Drugs and Rock & Roll + Children… the CMA, the DMA and Ad Standards all have something to say about that.

Page 5: Direct Marketing Legal Considerations

There’s Guidelines, then there’s the LAW…

TMI = PIPEDA

Page 6: Direct Marketing Legal Considerations

There’s Guidelines, then there’s the LAW…

Bait & Switch

Page 7: Direct Marketing Legal Considerations

Page 8: Direct Marketing Legal Considerations

http://youtu.be/r8hP9-qnAxk

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