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Direct Markting and Technology

Date post: 19-Aug-2015
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SONAM SEHER & HARIS presentation of Direct marketing Chapter # 04
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SONAM SEHER & HARISpresentation ofDirect marketingChapter# 04 DM and TechnologyChapter-4INTRODUCTIONChangesintechnoog!"partic#ar!in comm#nicationan$comp#ters"are profo#n$!inf#encingho%pro$#ctsan$ ser&icesaremarkete$to'othcons#meran$ '#sinesses(Interactive TV)hema*orit!of#sno%ha&eca'es"or$igita )+sha&inga'iit!tointeract%ith)+ programmes&%atchorre,%atch%hator %hen%e%ante&enpa#sei&e)+(An infomercia is common! referre$ to as a ong form commercia"%ithmorecon&ersationa%a!of comm#nicating$etaie$information(-ro$#ctsso$ thro#gh infomericas inc#$e: Sef impro&ement items Ho#se%ares"$iet&%eightosspro$#cts" a#tomati&emaintenancetoos"'ea#t!careitems etc( .et%een /00/,/004 infomericas increase$//01" '! theen$of/004there%eremorethan/20 infomericasInfomercialsHomeshoppingcommon!referstotheeectronic retaiing3homeshoppingchannesin$#str!"%hich inc#$ess#ch'iion$oartee&ision,'ase$an$e,commerce companies ase.a!"an$ Ama4on(com(Home shopping ao%s cons#mers to shop for goo$s fromthepri&ac!oftheiro%nhome"asoppose$to tra$itionashopping"%hichre5#iresoneto&isit stores an$ shopping mas( Home Shopping ChannelsOnineser&icesrepresentanother%a!technoog! isaffectingho%peopeentertainthemse&es& shopOnine ser&ices pro&i$eaninfrastr#ct#rein %hichs#'scri'erscancomm#nicate%ithone another"either'!e6changing e,mai or'! messages Online ServicesOnlineshopping isaform of eectroniccommerce %here'! cons#mers$irect!'#!goo$s or ser&ices fromaseero&er the Internet %itho#taninterme$iar! ser&ice( Online ShoppingSource: Wikipedia Prestige Peoplegainesteembybeingknowledgeableaboutandusingthetechnology Convenience Everythingisavailableatconsumersfingertips;theydonothavetoleavethelivingroomtoshop.The Consumer Needs Efciency Consumerscanengageinonestopshopping Ease of Use Allusershavetodoisjustpressthebuttons )heInternetischangingthetra$itiona reationship'3%marketeran$target()he internet is ma$e #p ofo&er 47"000 net%orks %or$%i$e"&a'o#tmiionpeopeha&e internetconnecti&it!"%hichpro&i$esman! onine ser&ices(The InternetDirect Mareting on the Internet DirectMarketersm#stgainan#n$erstan$ingof me$i#m8s attri'#tes an$ of the segments( )heInternetoffersagreat%a!toreachc#stomers economica! an$ effecti&e! )hegoaofInternet$irectmaiisthesameas tra$itiona$irectmaimarketing,togenerateea$s an$ or$ers( Shorteris'etter(Ifsomeprospectsre5#iremore information"pro&i$eainkto!o#r%e'site%here the! can get it( Surviving the Technological Revolution DirectMarketernee$toe6pan$theirc#stomer'ase on a regiona an$ go'a 'asis )os#r&i&einaneraofrapi$change"companies nee$torespon$5#ick!toe&ents'!strategica! #singinformationa'o#tmarkets"c#stomers"an$ prospects( Me$i#m an$ sma si4e companies %i nee$ to gro% smarter( Than !ou


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