Direct Purchase of Prepaid Mobile Service

from a Visa Prepaid Card Account

(c) Copyright Plastyc Inc., 2010 2

Prepaid Lifestyles

Prepaid cell phone services dominate2/3rd of cell phones around the world are prepaid85% are prepaid in developing countriesFastest growing segment in US

Prepaid phones, prepaid Visa cards: same benefitsBetter manage financial resourcesNo surprisesNo long term commitments

But very few combined card-phone servicesUsers often have to refill their phone with cash and vouchersPrior attempts to link prepaid payment cards to prepaid cell phone services in

the US have been ill-conceived (Boost, Virgin Mobile USA)The O2 Card in the UK is pioneering card-phone integration in Europe

(c) Copyright Plastyc Inc., 2010 3

Card-To-Phone Direct Purchases

Purchase mobile airtimewithout visiting a merchant ofairtime:

– Log into the online card account (same as when verifying the card balance)

– Designate destination phone (country & number)– Choose amount of airtime to load in the phone– The corresponding amount of $ is automatically deducted from the

card balance

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New Online Card Account Function

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Around the World

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Benefits

• Phone Users– No need to find merchants of reload packs or scratch cards– No need to register with a website selling airtime– Buy airtime for family and friends across the world

• Wireless Carriers– Users buy more airtime because it is easier– Non subscribers buy airtime for their subscriber friends– Zero fraud, unlike online purchases of airtime by credit cards

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How Does it Work?

• Airtime transfer service operated by industry leader TransferToTM

• Fully compliant with rules and regulations– Not an international money remittance service:

only airtime is transferred, not money– Money debited from card accounts is tracked

separately as if it was a bill payment for AML compliance purposes

– No exchange of $ for minutes of airtime in the card account: the payment card does not become a virtual airtime card

Learn more

http://www.plastyc.cominfo@plastyc.com