• DIRECT SELLING IS THE SALE OF A CONSUMER PRODUCT OR SERVICE, PERSON-TO-PERSON, AWAY FROM A FIXED RETAIL LOCATION. • THESE PRODUCTS AND SERVICES ARE MARKETED TO CUSTOMERS BY INDEPENDENT SALESPEOPLE. DEPENDING ON THE COMPANY, THE SALESPEOPLE MAY BE CALLED DISTRIBUTORS, REPRESENTATIVES, CONSULTANTS OR VARIOUS OTHER TITLES. • PRODUCTS ARE SOLD PRIMARILY THROUGH IN-HOME PRODUCT DEMONSTRATIONS, PARTIES AND ONE-ON-ONE SELLING. What is direct selling?
Transcript
•DIRECT SELLING IS THE SALE OF A CONSUMER PRODUCT OR SERVICE, PERSON-TO-PERSON, AWAY FROM A FIXED RETAIL LOCATION.
•THESE PRODUCTS AND SERVICES ARE MARKETED TO CUSTOMERS BY INDEPENDENT SALESPEOPLE. DEPENDING ON THE COMPANY, THE SALESPEOPLE MAY BE CALLED DISTRIBUTORS, REPRESENTATIVES, CONSULTANTS OR VARIOUS OTHER TITLES.
•PRODUCTS ARE SOLD PRIMARILY THROUGH IN-HOME PRODUCT DEMONSTRATIONS, PARTIES AND ONE-ON-ONE SELLING.
What is direct selling?
Estimated 2005 U.S. Direct Sales
Estimated 2005 U.S. Salespeople
1-, 5- and 10-year growth rates
Popularity of Direct Selling*
In 2000, 55 percent of American adults reported having, at some time, purchased goods or services from a direct selling representative. (Some recent surveys show this number to be as high as 74%.)
In the 2000 survey, one in five American adults (20%) reported they are now (6%) or have been (14%) a direct selling representative.
Among direct selling customers, three out of four (77%) have attended an in-home demonstration or party.
*DSA's 2000 Direct Selling Public Attitude Tracking Survey, conducted by Burke Marketing Research
Industry Growth Potential Continues
38 % of adult Americans surveyed in 2000 have some interest in purchasing a product or service in the future via direct selling.
27 % had actually made a direct selling purchase in the past year.
Growth
Sales in the U.S. have more than doubled in the last decade to more than $30 billion and are now more than $100 billion worldwide.
According to recent surveys, 74 percent of Americans have purchased goods or services through direct sales. That's more than the number who have purchased through television shopping and on-line computer services combined.
Percent of Sales by Major Product Groups
Industry Leaders
Avon (9 billion)Amway (6 billion est.)
Mary Kay (3 billion est.)Herbalife (2 billion)
Tupperware (1.8 billion)Nu Skin (1 billion)
Percent of Sales by Census Region
West 25.7% Midwest 25.2%
Northeast 15.7% South 33.4%
Gender
Age
Marital Status
Education
Diversity
People from literally all walks of life, of all ages, are successful in direct sales. About 75 percent of those working in direct sales are women, 10 percent are African American, six percent are Latino and three percent are Asian, Native American or other. Many people start part-time, and later leave their other careers when direct selling becomes more lucrative.
Main Reason for Becoming A Direct Sales Representative
36%-Additional income31%-It's your business and making money
through direct sales in important to you29%-Discount/wholesale/free products4%-Other
What is a Pyramid Scheme?
Payment or commission based on the recruitment of individuals and not on the sale of product.
No refund for goods or services.Large entry feesPressure to purchase large orders
