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Anne-Marie GoodallActing Matron Community Midwives

St Marys Hospital

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Every day, around 100 Greater Manchester

women find out they are pregnant.

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To help women get in touch with their local

midwives, a Greater Manchester-widetelephone service has been set up on 0800121 4400. Women contacting this numberwill be put through to their local midwiferyservice.

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The Direct to Midwife campaign supports

national maternity policy.

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June 2009

Dear GP

Direct access to midwives

As you know, earlier access to maternity care has health benefits for mum and baby and it isbelieved that direct access to a midwife may help achieve this.

NHS North West is an early adopter site for the implementation of Maternity Matters (1997) the latest Department of Health guidance on maternity services. Maternity Mattersrecommends that women should be offered the choice of how to access antenatal care,including the choice of direct access to their GP or the local midwifery service. It also advisesthat women should access maternity care within 12 weeks.

The Greater Manchester Maternity Network, made up of consultant obstetricians and heads of

midwifery across the region are running a campaign to raise womens awareness of theirchoices. The campaign promotes the local midwifery service as a good alternative choice,particularly in view of the pressures on General Practitioners time.

The Greater Manchester Children, Young People and Families NHS Network have previouslycontacted each Primary Care Trusts Professional Executive Committee (PEC) to inform them ofthe campaign and to offer to attend a PEC meeting to discuss in more detail.

The Direct to Midwife campaign is being launched in 22 nd June 2009. We are hoping to gainyour support in getting the messages to women and their families.

Posters have been developed to let women know of their choice which will be displayed acrossGreater Manchester in health and other premises. Heads of Midwifery will be doing interviewson community radio to talk about the role of midwives and the benefits for them and theirbaby of early contact with maternity services. Staff working in the NHS and local authorities inGreater Manchester will be targeted with the key messages as well as websites of interest tonew mums and special interest groups.

To help those women who dont know how to contact their local midwifery service, an enquiryline, run by NHS Direct, will be used to offer a central point of contact and transfer to the localmidwifery service.

I hope that your practice will help women know that direct access to their midwife is an optionfor them and help to encourage more women to do this, particularly when they have nosignificant medical problems.

Yours sincerely,

Mr Michael MareshConsultant ObstetricianClinical Lead, Greater Manchester Maternity Network

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