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CORPORATE PROFILE

Company Name Direction

Established 1999

Offices Mumbai, Hamburg, London

CEO Mr Arun Nayar

Employees 200 +

Number of Customers

International - 25 +Domestic - 80 +

Revenue Composition

International - 64 %Domestic - 36 %

PartnersMicrosoft Gold Partners (since 2001). Jet Reports, Elva DMS, Necto Panorama

Average Tenure Senior Management - 10 years

Alliance India. Fiji, Mauritius, USA

Repeat Business >80%

Growth Y-O-Y 20.67%

Who We are…

Direction is an IT Consulting Company

offering E-Business Consulting and other

Bespoke Solutions on .Net, Java &

Opensource platforms, a Microsoft Gold

Partner practicing Microsoft Dynamics NAV

& CRM and also offering Business

Intelligence and Mobility Solutions.

Headquartered in Mumbai, India we are a

multi – cultural Information Technology

Solutions and Business consulting company

with Indo-German Management.

Direction, is a Trans-National Information

Technology Services and Business

consulting company with a seasoned

management team that drives Direction's

fast-paced growth under the dynamic

leadership of our Chief Executive Officer -

Arun Nayar.

We strive in partnering with our clients,

globally to conceptualize and realize

technology driven business transformation

initiatives.

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Low Attrition, Loyal Employee Base - ensures continuity and knowledge retention

Direction is a company that values its

people, which results in attrition rates that

are considerably lower than industrial

averages.

• Senior managers = 10 + years at Direction

• Project managers = 6 + years at Direction

• Overall staff have a tenure of over 4.5 years

17%

24%

15%13% 14%

12% 11% 11%

0%

5%

10%

15%

20%

25%

30%

2007 2008 2009 2010 2011 2012 2013 2014

% Attrition Rate

100%100%

75% 78%

64% 67%

82% 84%

0%

20%

40%

60%

80%

100%

% Repeat Business

The loyal employee base, seasoned senior

management and low attrition rates ensure

continuity and consistency in service levels

which translates into greater client

satisfaction.

This, together with Direction's policy of

always keeping the client's success in mind

has resulted in very high customer

retention with over 80% clients giving

repeat business.

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VISION

To be a trusted IT partner, leveraging it’s

knowledge of tools and technologies to

provide simple, integrated and innovative

solutions resulting in maximum customer

satisfaction

MISSION

• Focus relentlessly to add value to

customer business

• Equate customers’ success with our own

• Work as an extension of customers’

organizations

• Empower and enable customers to be

self-sufficient

• Follow a philosophy of continuous

process improvement to ensure

customer satisfaction

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Our guiding values:

• Direction is a company that values its people which makes it different from competitive

highly process centric companies.

• Loyal employee base and low attrition ensures continuity and consistency in service levels.

• Convert clients' ideas into solutions.

• We do complicated things simply – Direction takes the customer’s business issue / problem

/ need and simplifies it.

• Committed to deliver as promised - know when to say 'no‘.

• Work as an extended arm of your I.T. with both on-site and off-shore presence.

• Direction’s internal transparency, both vertically (through the ‘ranks’) and horizontally

(throughout the team) makes the working process highly accountable and measurable at

any stage of the process.

• Flexible and adaptable and responsive to clients' needs.

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Moving up the Relationship Ladder:

Direction firmly believes that maintaining long-term relationships with clients is key to our

mutual success.

With this as our guiding value, Direction has moved up the Relationship Ladder with most of our

clients and enjoys a ‘Trusted Partner’ or ‘Strategic Contributor’ relationship with almost all of our

key customers.

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Area Details

Operating Systems: Windows, Linux, Unix

Business Intelligence:

ETL: Sunopsis, Microsoft SQL Server DTS, SSAS, SSRS

OLAP: SAS, Business Objects, Microsoft SQL Server OLAP Services

Reporting: Panorama Necto, Business Objects, Crystal Reports, Jet Reports,

Business Analytics

Enterprise Resource Planning

(ERP):

Microsoft Dynamics Navision, Microsoft CRM

Application Development Tools: C / C++ / VC++, Power Builder 7.0, Visual Basic / COM / DCOM / ASP.Net /

VB.Net, J2EE Platform

Web Development Tools: HTML, DHTML, CSS, JavaScript, VBScript, ColdFusion, Flash Remoting, ASP,

EJB, JSP, Java Servlets, Beans, XML, LAMP technologies

IDE: JBuilder, Eclipse

Designing tools: Corel Draw / Adobe Photoshop, Adobe DreamWeaver, Adobe Flash, Adobe

Fireworks

Mobility: I-Phone: Objective C, Andriod: Java, SYMBIAN: C++, Windows Mobile:C#,

C++ and Flashlite

Application Servers: Internet Information Server (IIS), WebLogic, Tomcat-Apache, Jrun

UI Servers: ULC Technology from Canoo, UI Technology from Droplets, Flash Remoting

& Communications Server from Adobe.

Databases: Oracle, MS SQL, My SQL, PostgreSQL, IBM DB2

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Web based Applications: Direction has a dedicated team of developers that work on LAMP

(Linux Apache MySQL & PHP) platform. Entire development is done on Linux platform considering

that applications are to be deployed on Linux servers.

Mobility Solutions: Cataloguing an intense and growing portfolio of cutting edge, innovative

smart phone based, enterprise and entertainment application, Direction has leveraged its mark as

an International mobile solutions provider for the Retail, Logistics, Banking sectors.

Microsoft Dynamics NAV: Direction are a Microsoft Gold certified Partner and are highly

competent in the Microsoft Business Solutions spectrum being one of the fore-most Microsoft

Partners in India.

Back Office Services: As part of our End-to-End Business Solution offering to our clients, we have

set up dedicated teams with deep knowledge of the client’s business that works in close synch with

client’s staff to provide support for bespoke applications created by Direction.

Microsoft Dynamics CRM: Direction, one of the first Microsoft Dynamics Partners in India.

Started MS CRM Practice in October 2006 when MS CRM was launched in India. One of the highest

certified resources in Microsoft Dynamics.

Outsourced Support & Maintenance: With detailed domain knowledge & proven maintenance

capabilities, Direction provides cost effective end-to-end maintenance solutions for your Internet

Applications, Client Server Systems, Microsoft Business Solutions and Back Office Operations.

Business Intelligence: BI helps you maintain a strategic, tactical and operational edge over your

competition, by providing every member of your organization with the correct and timely

Information needed to take right decisions and effectively perform their role.

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Some of our clients

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What our clients are saying:

I am impressed on how many things have been done in the past two weeks. Thanks a lot for very good work

Kai Schmidt - EM – PS

This version corresponds to 100% to my request.I am extremely satisfied with the quality of your support and I desire to express my praise.Great work.

Meinolf Lambertz - IT-Planning Strategy & Controlling

Terse recap to business and the way you understood the issue and handled it efficiently is much appreciated. You really have a available resource who is Customer centric, Process oriented and carries immense knowledge on Navision application. thank you once again.

Mussadiq, Mohammed - Lead Tech. Partner

Thanks a lot for your support! As always soooo Good to have you and your team as support.

Anja Schlösser - Senior Manager

Your IT - Our Business

LondonHamburg

Mumbai

THANK YOU

DIRECTION

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