DIRECTIONS OF

ORGANIZATIONAL COMMUNICATION

KRISHNARAJ N SMBA ABM

CCBM KAUmynameiskrishnaraj@gmail.com

WHAT

IS

COMMUNICATION ??

COMMUNICATION The Act Of Transferring Information From

One Place To Another

Process Of Sending, Receiving, Sharing Ideas Attitudes, Values, Opinions And Facts

Verbal Or Non Verbal

Formal Or Informal

What IsOrganizational Communication

??

Organizational Communication

Communication Among People Within A Specific Context For The Purpose Of Achieving Common Goals Through Cooperative Effort

The Consideration, Analysis, And Criticism Of The Role Of Communication In Organizational Contexts

Process By Which Activities Of A Society Are Collected And Coordinated To Reach The Goals Of Both Individuals And The Collective Group

DIRECTIONS OF ORGANIZATIONAL COMMUNICATION

Upward CommunicationDownward CommunicationHorizontal Communication

Crosswise Communication

Upward Communication• Flow Of Information From Lower To Higher

Levels Of An Organization

• From Employees To Management

• From Subordinates To Superiors

Upward Communication Often Comes In Response To Downwardly Communicated Requests For Information, Opinions, Or Actions.

The Channel Used To Share Upward Communication (Example: Face-to-face, Over The Telephone, Writing) Can Influence Its Effectiveness

Upward Communication Can Be An Important Source Of Information That Informs Managements Decision-Making.

• Some Channels: Employee Surveys, Suggestion Boxes, Proposing Ideas , Voice Complaints

• Types Of Messages: Performance On

Job, Job Related Problems, Fellow Employees And Their Problems, Subordinate Perceptions Of Organizational Policies And Practices ,Task And Procedures

ADVANTAGES OF UPWARD COMMUNICATION

Providing Counsel

Decision Making

Development Of Plan

Motivation To Employees

FeedbackFavourable Organizational

EnvironmentKnowing Employee Attitude

DISADVANTAGES OF UPWARD

COMMUNICATIONDistortion

Unwillingness

Delay

By-passing And Indiscipline

Recklessness

Errors And Emission

Flattery

Superiors Negligence

Downward Communication

Flow Of Information From Higher To Lower Levels Of An Organization

From Management To Employees

From Superiors To Subordinates

To Give Instructions

Assign Goals

To Provide Information About Policies And Procedures

To Give Feedback About Performance

For Indoctrinating Or Motivation

Effective Downward Communication Is Crucial To An Organization's Success

Creating Concise Communications And Maintaining A Respectful Tone Help Ensure Effective Downward Communication; Making Sure That Employees Clearly Understand The Information Is Also Crucial

Differences In Experience, Knowledge, Levels Of Authority, And Status Can Lead To Misunderstandings And Misinterpretations

Example : Memo , Notices, Newsletters, E-mail Messages,

Letters, Handbooks, Policy Statements, Procedures

ADVANTAGES OF DOWNWARD COMMUNICATION

Organizational Discipline

Efficiency

Effective Communication Of Goals

Useful For Management

Useful For Employees

A Sense Of Belonging

Superiors Well Informed

DISADVANTAGES OF DOWNWARD COMMUNICATION

Distortion

Time Consuming &Slow Feedback

Interpretative ProblemsNot Motivating Authoritarian

ApproachDifferent Priorities

No Confidential Matter

THANKS FOR YOUR PATIENCE !!!