Director of Channel, Innovation & Brand

The College, Swansea University*

Join our award winning team.

* The College is a joint venture between Swansea University and Navitas

Swansea University – Making Waves

Since 1920 As a research-led university, Swansea University has been making a difference since 1920. The University community has a global presence and thrives on exploration and discovery, offering excellent research and teaching, with an enviable quality of life for staff and students.

Now home to 20,000 students, the University has enjoyed a period of tremendous growth and success, developing a new beachfront campus which is one of the largest knowledge economy projects in the UK and within the top five in Europe. We achieved a top thirty position as a research intensive University, (2014 Research Excellence Framework) and were awarded 2017 Welsh University of the Year (The Times and the Sunday Times Good University Guide).

Over the last five years the University has also achieved a 70% increase in research funding and secured partnerships with global players such as Santander Universities, Fujitsu, Tata and Pfizer.

As our global impact increases more high calibre international students, leading academics and professionals are choosing to study and work with us. The vibrant mix of nationalities and cultures on campus greatly enriches our learning, teaching and working environment.

The College, Swansea University This exciting new role is Director of Channel, Innovation and Brand at The College, Swansea University which is a joint venture between Swansea University and Navitas.

Navitas: is a global higher education organization that has partnered with more than 30 universities for over 20 years to increase access to higher education and prepare international students for future success. These collaborations accelerate universities’ internationalization goals resulting in a stronger, more diverse international student population; improved academic outcomes; increased global profile for the institution; and sustainable revenue for reinvestment in key areas of the university.

Swansea University structure The University’s current staffing complement comprises over 4,000 individuals: 1,977 academic, research and teaching staff, supported by 2,203 members of staff in technical, administrative and other support roles. Swansea University is committed to the development of staff at all levels of the institution and providing an outstanding working environment.

Academic colleges The University’s academic structure comprises 8 Colleges:

• The Joint Venture College (with Navitas)

• College of Arts and Humanities

• College of Engineering

• College of Human and Health Sciences

• Hillary Rodham Clinton School of Law

• School of Management

• Swansea University Medical School

• College of Science

Professional Services The Colleges are supported by the University’s Professional Services directorates:

• Vice Chancellor’s Office

• Academic Partnerships

• Academic Services

• Estates and Facilities Management

• Finance

• Human Resources

• Information Services and Systems

• Marketing, Recruitment, Internationalisation and Development

• Planning and Strategic Projects Unit

• Research, Engagement and Innovation Services

• Student Services

Additionally, The College benefits from the Global Infrastructure of Navitas

Swansea University is situated in the Cityof Swansea, the gateway to the Gowerpeninsula. It is a two campus University,with the new Bay Campus located onthe beach near the entrance to the city, and the Park Campus at Singletonsurrounded by mature parkland, also justacross the road from the beach.

partnership status.

The full range of pay and benefits, offered by The College, Swansea University are described in the advertisement below.

37%

We are an ambitious, research-intensive

institution with approximately

20,000 students

In the 2014

Research Excellence

Framework, 90.3%

of our research was

rated world-leading

(4*) or internationally

excellent (3*) for

Impact

We are the winner

of the inaugural

The Times and The

Sunday Times

Good University

Guide Welsh

University of the

Year award 2017

The results of the Research

Excellence Framework

(REF) 2014 showed the

University has achieved its

ambition to be a top 30

research University,

soaring up the league table

to 26th in the UK, with the

‘biggest leap among

research-intensive

institutions’ (Times Higher

Education, December 2014)

in the UK.

We were ranked the top university in Wales in

The Times & The Sunday Times Good

University Guide

2017 league table

Swansea University was chosen to host

British Science Festival in 2016 which drew crowds of

20,000

International and EU

enrolments have increased

in the past five years

Almost 720 research students;

overseas

students account

for 18% of

students

We have a global

network of

recruitment

partners extending

across 75 countries

and covering six

continents

We were awarded a

5 star rating for

Internationalisation

by the QS Stars

global university

ratings system

The University has a

strong commitment

to student mobility

and has exchange

links with more than

100 partner

universities and

organisations

around the world

We were the first campus university

in the UK

The Bay Campus is expected to deliver an

estimated positive economic impact of around

£3bn

Total income

(2014-15) £229 million

REF 2014 measures of

impact – that is the

difference that research

made to the wider world

– demonstrated more

than 10,000 jobs created

and safeguarded; an

economic impact of £2.1

billion; and 341 million

people engaged by

Swansea University’s

research

Total research

awards

(2014-15):

(research income

less deferred

grants released):

£44 million

Help shape our

future:

Post Title: Director of Channel, Innovation and Brand (DCIB)

Salary: £60,000 per annum

Reports to: CEO, The College, Swansea University

Responsible for: leading the development of a newly launched college brand across a portfolio of new and existing products and developing new routes and channel to market. Position status: Ongoing full time contract BONUS SCHEME: Access to Bonus Scheme (max

payment 20% of salary pa) PENSION SCHEME: Access to company pension scheme PROBATION PERIOD: Six (6) months ANNUAL LEAVE: 36 days inclusive of eight (8) Bank

Holidays LOCATION: Swansea University Bay Campus

(WEF 10/18) but requiring some International Travel

Role Description The College, Swansea University is seeking to employ an experienced Director to join the team and lead the development of a newly launched college brand across a portfolio of new and existing products and developing new routes and channel to market. Working closely with the CEO and College Director / Principal this exciting new role will deliver a host of new business initiatives that are currently under development, whilst maintaining strategic oversight and accountability for the core business of the pathway college. The new iniatives will initially focus around transnational education and developing new routes to market and new market segments of pathway students – so candidates with relevant experience in these areas would be particularly encouraged to get in touch. As such, it is an exciting new opportunity for an experienced marketing professional who is adept at prioritising and delivering across a portfolio of activities. The purpose of the role: To create, plan, direct and coordinate marketing /brand building activities, including determining the

demand for existing and new products and services offered by the college and its competitors, and identifying potential students,

customers and clients. This involves developing strategies with the goal of ensuring student recruitment and customer/ client

satisfaction targets are hit and profits (or share of the market) is maximised for The College.

There are 4 areas of accountability and focus: 1) Drive the growth of the pathway core business. This involves the development and management of the pathway value proposition in new and existing markets and the proactive development of business cases for new products, new markets and creative new routes to direct student recruitment. The successful candidate must demonstrate skillful relationship management in a complex matrix structure with a flair for motivating and influencing domestic and international partners to recruit students. 2) The ability to generate agreed levels of ROI by leveraging product mix, costs of acquisition and meeting sales targets. This involves taking ‘ownership’ of pricing decisions and scholarships offered, marketing spend (at a product level) and project implementation plans to maximise income, optimise cost and realise profit targets. The successful candidate will demonstrate a strong degree of financial literacy and a record of accomplishment in taking a strategic approach to marketing initiatives. 3) Taking new business initiatives to market, in line with the strategy agreed by the Board. This involves developing robust and innovative commercial plans for each new product – starting with a series of transnational education opportunities. The job holder will create and own value propositions for all product lines and meet sales targets through B2C and B2B channels. 4) The ongoing management of the product portfolio and recruitment from a variety of demographics for each product line. This involves identifying and deploying a variety of channels to market and will require experience of international, domestic, B2C and B2B approaches with close management of agents and key accounts. Because of the evolving variation in the product portfolio the successful candidate will need to demonstrate a breadth of portfolio

management experience, and certainly able to evidence a commitment to ongoing continuous professional development (CPD) with

a demonstrable understanding of new and evolving channels (Digital initiatives / Social Media Trends etc). The successful candidate

will support and nurture new products whilst managing more mature products through the development lifecycle and thereby create

a balanced portfolio across a number of different axis such as product diversity, product/market maturity, product innovation and

market penetration etc

The ideal candidate will have skills in the area of communication, influence and partnership management. They will need to

demonstrate high-level interpersonal skills; ideally having marketing and recruitment experience in education services or training

provision and able to demonstrate a sound knowledge of The UK H.E. system.

Person Specification

Essential Criteria

Five (5) years of senior management Product or Portfolio Marketing

experience and a demonstrable record of continuous professional

development (CPD) with a focus on emerging trends in marketing and

brand management.

Strategic Partnership Management experience including working across

culturally diverse markets and stakeholder management within a matrix

environment

Experience of global student or client recruitment

Possess relevant postgraduate qualifications in marketing

Global Brand Creation & Management experience with experience in

budget development, management and reporting

Both B2B and B2C product marketing experience

Developing and managing the product portfolio roadmaps

Synthesizing all internal and external stakeholder input on features and

priorities

Be able to communicate a market position that is differentiated, clear,

defensible and profitable

Desirable

Welsh or Arabic or Chinese speaker

Experience in the education export business

Previous work with domestic & international students, understanding and the need for best practice levels of care, advice and support particularly when students are taught in their home country.

Description of The College, Swansea University:

The College, Swansea University is a joint venture between Swansea University and Navitas. The College offers pathway programs to international students and is developing an exciting new portfolio of additional and synergistic products and services to support its ambitious growth plans. Currently based on the Singleton Campus of Swansea University, The College will move to a brand new and purpose built Academic building on the Bay Campus in the Autumn of 2018. Description of The Recruitment Process: Applications to be received by the close of business on 1 July 2018. Shortlisted candidates will be invited to an initial telephone meeting with a member of the HR Team and those who successfully progress can expect a two- stage interview process with members of the senior team from both Swansea University and Navitas as well as the CEO and COO of The College. Further details will be provided to candidates at the short-listing stage. Please apply by submitting your CV and a maximum 2 page cover letter describing how you meet each of the essential criteria in the person specification.

Ambitious plans

for 2020 This is an exciting time to join Swansea University as we head towards our Centenary in 2020. Guiding our ambitious growth is the University’s overarching Strategic Plan that outlines how we will provide an outstanding academic environment that balances world-class teaching with world-leading, internationally recognised research.

True to the vision of our industrial founders, we will use our teaching and research strengths, our collaboration with industry and our global reach to drive economic growth, foster prosperity, and contribute to the health, leisure, and wellbeing of our community.

Join our dynamic team To continue our success and deliver our ambitious Centenary Plan, we are continually seeking new and innovative ways to profile the University with stakeholders. To meet these exciting challenges, we are seeking professionals from a range of backgrounds to join our dynamic team; people who will embrace our values which promote working together, caring for our customers and providing truly professional services to students and the wider community.

We look forward to meeting you.

Find out more about The College online

www.swansea.ac.uk/the-college