Speaker: JeroendenBurger

Date: 09/11/2017

Over25yearsexperienceinFinance&Operations

Telecom/retailexperienceTelfort /KPN/Lebara Mobile

JoinedBasic-Fit8yearsago

Director Property Management

2

JEROEN DEN BURGER

RefurbishmentofExistingClubs

PropertyContracts

AcquisitionofClubs

ClosingClubs

OpeningnewClubs

PROPERTY MANAGEMENT IMPLEMENTS OUR EXPANSION STRATEGY

3

In charge of Expansion & Refurbishment processdivided into 5 sub processes

Highlydisciplinedapproachtoensurefullcontrolofeverystepoftheprocess

TECHNOLOGY AND LOCAL MARKET INSIGHTSDrive process of opening new Clubs

Approval/Negotiation• CountrymanagerandCFOapproval

• Legalprocess• 9-10yearleasewithrentfreeperiods

• Pricingtermsi.e.monthlyrentpaymentsandbankguarantee

• Permitapplication

Analysis•Newclubanalysis(i.e.costsandmembershipdevelopment)

• Estimatedreturnsandpayback

• Contractorappraisalofconstructioncosts

Research•Nationwidesourcingofsites(viarealestateagencies)

•Whitespotanalysis• Requirementofsitesize1,200-2,500sqm

•Densepopulationcatchments

•Highlyvisiblelocations/easyaccesstoparking

• Closetomajortransporthubs

• Competitionanalysis•Demographicanalysis• Proprietarymappingtools

NewClubOpening• Fit-outcomplete•HQandcountryrecruitandappointClubteam

• Pre-openingmarketing/website

• Pre-openingmembershipsales

• Realtimetrackingofperformance

4

RIGOROUS SITE SELECTION PROCESSDetailed data-driven framework – 15 steps

5

Research

Analysis

Approval/Negotiation

NewClubOpening

7

STRONG RELATIONSHIPS WITH LOCAL CONTRACTORSCombined with international purchasing power

EXPERIENCE AND KNOW-HOW TO CREATE THE PERFECT FIT OUT

8

Every Basic-Fit gym is familiar to our members no matter where they are

facade

virtual classes

dressing room

sublet

staff

social hub

strength

Virtual Coach

free weight

stretch functional

cardio

virtual cycling

entra

nce

Club zoning basedona1,500m2 clubformat

BUILDING BLOCKS OF OUR FIT OUT SPECIFICATION

ISOLATIONFRAME OF ATTACHMENT

PART

ITIO

NW

ALLGROUND

WEL

DIN

GW

IRE

ELECTRICITY

MIR

RO

R

CARPENTRY

TRA

NSP

ORT

CON

NEC

TIO

NP

LUM

BIN

GNOTABIG

WORKPILOTING TI

LIN

GST

UD

IES

PAINTING

PLASTERINGPLACING WALLS AND DOORS

FEES

AIR CONDITIONER

SIG

NIN

G

PLA

STER

ING

VENTILATION AND COOLING

PART

ITIO

NS

SECURITY

RESERVATION

HEATING

FIRE ALARM

DEMOLITION

ACCESS CONTROL

RENTAL LIFTING EQUIPMENT

CLEA

NIN

G

PLASTERING

BASEBOARDS

BASEBOARDS

CONNECTION

DOUBLINGS

CASHIER

KEY SUPPLY

WINDOW FRAMECLEANING

INSTALLATIONLAMP SHADES

SWITCH

TVSCREENS LOUNGHEVENDINGWALL

LOCAL TEAM

GX ROOM

GLUEFOIL

PILOTING

SANITATION

RAILING

LOCKSMITHDEADEND PANEL

HEATINGPVC PIPES

KITCHEN UNIT

PATCH PANEL

GX

INTERCOM

POWER SUPPLY HAND DRYER

PRODUCTION

GX ROOM CHASSIS

FLOCKING

OPENINGS

DISTRIBUTION

NOTA PLASTERINGCEILING PLATE

ARMSTROND NEWTON MODULE

VARIOUSVARIOUS

SANIBLOC BOXGEBERIT

RAILINGINTERCOM

CEILING PSWITCH

PRODUCTION

GX ROOM

KITCHEN UNIT

TRANSPORTTVSCREENS LOUNGHE

KEY SUPPLY

BASEBOARDS

HAND DRYER

GEBERIT

PATCH PANEL

FLOCKING

TILINGSEALING LAYING LAYING FLEXIBLE FLOORSEARTHENWARE TILESSCREED FLEXIBLE JOINTS

PROOFINGWELDING WIRE

TIC DUBBINGOLATION

COM

WITCH

WIRE

HE

L

VENDINGWALL

PILOTNOTA PLAST

FLEXIBLE

CO

INS

SFLOC

PAT

MOVIE

10

READY FOR THE FUTURE

Wehavetheexperience

Welistentomemberfeedback

WebuildClubswithaultimatecustomerexperience

Wecontinuouslyoptimizeourfit-outspecification

Takingintoaccountlegislationdifferencesbetweenthecountries

Anditisscalable

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Continuously improving our processes