DireXions+ 2011 – PVX Plus Sales and Marketing

PVX Plus Sales and Marketing

Presented ByDavid Twiddy

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Advantages

• Save Time – Save Money• Reduce input errors - less effort

– No sending in System id

• No need to kick people off the system• Easily upgrade existing licences

– No key input required

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Overview

The PxPlus built-in internet based activation system is comprised of the following components.• 5 segment 25 character Product Keys• Automated activation and registration programs• Manual activation for when no internet connection is

available

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Product Keys

• 25 character key consisting of 5 segments of five characters– In line with other commonly used software

• 2 Product Keys shipped, PxPlus & ProvideX– Only the ProvideX Product key is required if registration is done as part

of installation procedure.

• All information contained within the Product keys– serial number, user count, bundle and add-ons

• Temporary 30 day activation maintained• Legacy style keys can still be used

DireXions+ 2011 – PVX Plus Sales and Marketing

Product Keys

DireXions+ 2011 – PVX Plus Sales and Marketing

Product Keys

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Windows Activation

• Activation panel is executed as part of PxPlus installation• Automated• Temporary• Manual• Legacy

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Windows Activation

• Start up PxPlus without lead-in program• If internet available registration screen will come up

automatically.

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Windows Activation

• Manually launch registration• -> RUN “*plus/reg/net”

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation UNIX/Linux Activation

• Executable – “ pxpreg “• Automated• Temporary• Manual

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation UNIX/Linux Activation

• Start up PxPlus without lead-in program• If internet available registration screen will come up and finish

activation automatically.

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation UNIX/Linux Activation

• Manually launch registration• -> RUN “*plus/reg/net”• Scheduled upgrades• Call Help Desk / Support

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation PxPlus Future

• Single Product Key

DireXions+ 2011 – PVX Plus Sales and Marketing

PxPlus Online Activation Keeping it Simple

Questions ?

DireXions+ 2011 – PVX Plus Sales and Marketing

PVX Plus Sales and MarketingWhat have we been up to ?

• Marketing Initiatives• New Developer Program• Dealer Program Enhancements• Price Lists – July 2011• Special Offers• New iNomads WayFarer Pricing

DireXions+ 2011 – PVX Plus Sales and Marketing

Marketing Initiatives• PVX Plus impact movie• Enhancing our website• Collaborative Dealer marketing

DireXions+ 2011 – PVX Plus Sales and Marketing

Dealer Program EnhancementsIn order to assist dealers in selling and marketing the product, we will be introducing a number of new initiatives.• What can you expect?

– Potential for greater incentives– Joint Marketing Rewards program

• Multi-User Evaluation/Demo licences– Help you introduce & demo new features to your customers

• Roll out over the next few months– Dealers will be contacted with all the details

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DireXions+ 2011 – PVX Plus Sales and Marketing

New Developer ProgramOffered on the web to any programmer, developer or company that wishes to develop in PxPlus

• Annual License to latest version of PxPlus for development• Access to early Beta versions• Access to special ‘Developer ‘ section of our Portal• Quick and easy access to updates and fixes

V10

DireXions+ 2011 – PVX Plus Sales and Marketing

New Developer Program• What’s included

– PxPlus Development Environment– 2 user PxPlus eComm

– includes iNomads and other add-ons (except 2-ID-U)

– Tied to single programmer – Allows for multiple install locations and O/S’s– Provides ongoing announcements to updates and new features

– Programmers can choose whether or not to download product

– Program cost of $100 per programmer / per year

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DireXions+ 2011 – PVX Plus Sales and Marketing

New Developer Program• Not For Resale• PVX Plus Web News

– Announcements, Features, Special Events

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DireXions+ 2011 – PVX Plus Sales and Marketing

New Developer Program• PVX Plus Developer Portal

– Early access to Beta versions of PxPlus and components– True developer forum for product discussion– Special product downloads– Online easy access to fixes, updates and patches

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DireXions+ 2011 – PVX Plus Sales and Marketing

Product Price ListsEffective July 1, 2011

• No price increases for PxPlus or ProvideX• PxPlus version upgrades – Price Reduction!

– One price per version upgrade– Up to 3 versions back from current– PxPlus Windows Professional - per user example:

Version Upgrade Fee StructureOld Price New Price Savings

v8 to v9 $83 v9 to v10 $83 No Increase/Change1 version < current $165 1 version $83 50%

2 versions $248 2 versions $166 33%3 versions $330 3 versions $249 25%

DireXions+ 2011 – PVX Plus Sales and Marketing

Product Price ListsEffective July 1, 2011

• Minor bundle upgrade price adjustment• ProvideX price list expires: December 31 , 2011

• No further development– PRIAS– UltraFX– Javx

• Open Source: ProvideX Plugin for Eclipse• PxPlus V10

– MySQL Interface included in Professional Bundle V10

DireXions+ 2011 – PVX Plus Sales and Marketing

What happens in 2012

• Move to a single product – PxPlus– All new licenses purchased will be issued PxPlus v10

– Can be used for ProvideX executables – Ready when you are for PxPlus

• PxPlus price list applies to all purchases– Both PxPlus and ProvideX– For ProvideX this represents 10% price increase– Additional users, packages, bundle upgrades

DireXions+ 2011 – PVX Plus Sales and Marketing

What happens in 2012

• Version upgrades– Single per version price– Requires minimum “from” version be 3 versions back from current– Currently version 7 (initial release 2006)

DireXions+ 2011 – PVX Plus Sales and Marketing

ProvideX to PxPlus How do we get there?

• Special One-time “10-to-10” Offer – Reduces 20% upgrade fee to 10% when combined with v10 upgrade– Take advantage of New PxPlus version upgrade pricing– 6 versions for the price of 3– Valid thru December 31, 2011

• Sample of price savings using special offer:

* Includes upgrade to PxPlus and respective version upgrade

V10

List Prices Shown

ProvideX Version Price* “10-to-10” SavingsProvideX Pro v9 $158 $120 24%ProvideX Pro v8 $241 $203.50 16%ProvideX Pro v7 $324 $286.50 12%ProvideX Pro v4-v6 $458 ??? $286.50 37%

DireXions+ 2011 – PVX Plus Sales and Marketing

ProvideX to PxPlus Special One-time “10-to-10” Offer

Valid thru December 31, 2011

PxPlus New Standard Upgrade

"10 to 10"0

50100150200250300350400450500

V9V8V7V4-V6

DireXions+ 2011 – PVX Plus Sales and Marketing

iNomadsSales gets iN on it too

• With control comes the ability to change and adapt– Executable adapted to single function

The iNomads User– Slashed WayFarer pricing with new restricted version

– No Development– No WindX– No ODBC

– No holds barred with Wayfarer - Gold– Single machine– Single instance– No pre-set user limit

V10

DireXions+ 2011 – PVX Plus Sales and Marketing

iNomadsThe WayFarer Way

List Prices shown

iNomads WayFarer

Packs

Old Price

NewPrice Savings

5 $2,500 $1,500 40%10 $4,000 $3,000 25%20 $7,000 $6,000 14%25 $7,500 $7,500 0%50 $12,625 $6,750 47%

100 $23,875 $8,500 77%250 $57,625 $12,250 79%500 $113,875 $14,500 87%

Gold “ a lot ” $20,000 $ $ $ $

DireXions+ 2011 – PVX Plus Sales and Marketing

Encouraging New Developers&

Growing Language Awareness

Thank You