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DISCOVER CHINESE CANADIANS

Part 3 – Language

A microanalysis, more free analyses are available at www.researchvit.com.

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200+ languages are used in Canada

2

More than 200 different languages are spoken in Canada. There are 2 official languages: English and French, and more than 200 non-official languages.

200+Languages

2Official

200+Non-official

&

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More than 1 million people speak Chinese in Canada

1M+users

More than 1 million people’s mother tongue ① is Chinese in Canada, which makes Chinese the most used non-official language here.

Note:①: Mother tongue refers to the first language learned at home in childhood and still understood by the person.

EnglishFrench

Chinese

Panjabi

Spanish

German

Italian

ArabicFilipino

Portuguese10 most used languages in Canada: Different font sizes represent different sizes of user groups.

CHINESE:Most UsedNon-officialLanguageIn Canada

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More than 95% Chinese Canadians speak Cantonese or Mandarin

57.5% 38.4%2.1%

1.5% 0.5%

Cantonese Mandarin Fukien,Hakka,

Chaochow

TaiwaneseShanghainese

Cantonese and Mandarin are mostly spoken Chinese languages in Canada, account to more than 95%.

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Mandarin speakers increased 144% in past 10 years

Total Chinese SpeakersMandarin SpeakersCantonese Speakers

Assign 2001=1

2001 2006 2011

1.00

1.261.16

2.44English Only: 74.9%

French Only: 0.7%

English and French: 4.5%

Neither Englishnor French: 19.8%

Chinese speakers’ Knowledge of official

languages of in Canada

Growth of Chinese Speakers in Canada

More than 80% Chinese speakers in Canada can speak English or French.

Population of Mandarin speakers in Canada increased 144% in 10 years.

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Cantonese speakers account for bigger percentages in most cities

Toronto Vancouver Montréal

Calgary Edmonton Ottawa

Cantonese SpeakerMandarin SpeakerOther Chinese Languages Speaker

60.4%

35.5%

56.1%

39.5%

48.7%

47.2%

62.5%

35.2%

62.8%

33.7%

45.8%

50.7%

In 5 cities out of 6, Cantonese speakers account for a bigger percentage. The only exception is in Ottawa where there are more than 50% Mandarin speakers.

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Who is ResearchVit?

Who do we focus?

What’s our core value?

Who are we?

Who have we served?

Headquartered in Toronto, Canada

Marketing Research and Consulting

Provide Quantitative and Qualitative marketing research services

Study North American consumers

Special capacity to study consumers with Chinese origin in North America

Research power behind smart brands

We grow with your grow

Your cost-effective research partner……

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Data Source:

1.2011 Census of Canada2.2006 Census of Canada3.2001 Census of Canada4.2011 National Household Survey

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