Presenter: Lauren Nolan
Public Relations Manager, XO Group Inc.
@XOGroupInc@LaurenNolan
• • •@XOGroupInc@LaurenANolan
Discovering Your Brand’s Story + Creating Compelling Content
Lauren NolanPR Manager, XO Group Inc.
Lauren Nolan is the Public Relations Manager at XO Group Inc.,
where she builds the media relationships and oversees all third
party coverage on behalf of XO Group Inc., The Knot, The Nest, The
Bump, GigMasters and How He Asked. Lauren also manages
corporate events, speaking engagements and corporate
communications.
Prior to joining XO Group Inc., Lauren spent her days managing
media relations, partnerships, influencer programs and content
production for popular household CPG brands including the Post
Foods portfolio, Red Bull, Diageo and Wellness Pet Food at Hunter
Public Relations. She studied journalism at Ohio University in the
Scripps College with a focus on foreign correspondence,
photography and strategic communication.
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A Good Brand Story Begins with The Audience
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XO GROUP INC. BRANDSIN THE NEWS
Television
Online Media
Social Media
Media Partnerships
Corporate Press
Awards & Speaking Engagements
Competitive Monitoring
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THE KNOTThe Knot is the nation’s largest source for
wedding news, inspiration, and local vendor
sourcing used by 8 out of every 10 couples in
the US
The Knot is for everyone—regardless of who
they love, where they live, budget, style and
guest count
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THE KNOT
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Real Weddings Study
Wedding Guest Study
Eight out of ten couples use The Knot for wedding inspiration, planning and finding
the right pros to bring their day to life. The Knot Real Weddings Study unveils how
and what couples are spending to bring their wedding day to life. The Knot Real
Weddings Study accounts for nearly half of all earned media for the brand.
Each month, 12M unique visitors come to The Knot for wedding inspiration,
planning tools, etiquette tips, personal wedding websites, The Knot Marketplace,
and more. Wedding guests account for a majority of site traffic. The Knot Wedding
Guest Study allows us to take a deeper look at what guests are curious about,
what they need, and what they want. Study data allows us to tell a better brand
story for wedding guest and provide beneficial content for more users.
THE BUMPThe Bump is one of the largest pregnancy and
parenting brands for millennial parents,
providing everything expectant parents need to
know about conceiving, having and raising a
baby through The Bump website and app
At The Bump, we’re at the forefront of today’s
latest innovations in pregnancy and baby
technology
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The Bump Real Answers Experts
The Bump Best of Baby Awards
Partnerships
The Bump Real Answers connects users with industry experts to provide them with
news and tips exactly when they need it during their pregnancy and parenting
journey
The Bump Best of Baby Awards honors excellence in fertility, pregnancy and
parenting products, and has quickly become the go-to list for expectant and new
parents to consult when registering for baby
The Bump serves millions of expectant and new parents. Through strategic
partnerships and innovations in technology, The Bump team can provide the best
resources and tools for our audiences
THE BUMP
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KNOW YOUR AUDIENCE
BE A CREDIBLE SOURCE
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FIND YOUR VOICE
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DIG DEEPER
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GET CREATIVE
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GET TO THE POINT
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Thank you!Questions?
@XOGroupInc@LaurenNolan
• • •@XOGroupInc@LaurenANolan
Lauren Nolan, PR Manager, XO Group Inc.