Contessa LopezContessa Lopez
Stage One: Discovering Your Niche
Best Tools to use while Best Tools to use while Marketing yourself during a Marketing yourself during a
Job SearchJob Search Be present on social networking sites Write a blog Have a website Join conversations about your industry Become an expert in something Register your name as a domain name Actively network through social media
9%
6%
17%
11%
25%
4%
26%
Stages of Niche MarketingStages of Niche Marketing
Discovering your Niche Building your Niche Network Creating your Niche Marketing Tools Selling your Niche
Presentation Objectives Presentation Objectives
At the end of this training stage At the end of this training stage you will: you will:
1. Understand what Niche positions are2. Recognize what really drives you 3. Be able to describe aspects of your true character4. Identify what you are really smart at5. Become familiar with specialized career tests to assist
those with employment barrier6. Discover possible occupations industries you can
contribute your special talents7. Gain self awareness through a clearer understanding of
yourself.
A special area of demand in a particular organization or industry
The Steps to Discover The Steps to Discover Your NicheYour Niche
Interests, Motivations, Interests, Motivations, Values – What drives Values – What drives you?you?
Interests Motivations Values
Terminal valuesInstrumental values
○ Your Values○ Employers’ Values
Where to discover Where to discover what drives you?what drives you?
Career Interest game Career Key Inventory Self-Directed Search Career Matchmaker Career Forced Choice Exercises
What describes you?
Keirsey Temperament Sorter Humanmetrics (based on Myers Briggs) The Big Five Holland codes Quiz Four Greek Temperaments The Color Career Indicator
What are you good at? Basic skills
Skills that are important for life, not just work Workplace competencies
Skills that effective workers possess and employers desire
Job-related skillsSkills that are specific to a job, occupation, or
industry
Special Career assessment instruments
Wonderlic Barriers to Employment Success Inventory Open Options TSA-SAB Test Work Expectation Profile Adult Career Concerns Inventory (ACCI) - (Career Maturity) The Career Development Inventory (CDI) - (Career Maturity) The Career Maturity Inventory (CMI) - (Career Maturity)
What is your next Position?
Discovering Your Niche~~
1. Understand what drives you
2. Describe your character
3. Identify what you are the smartest in
4. Get help with employment barrier
5. Understand Yourself!
Q & A