DiscrepancyDiscrepancy

Advertiser InformationAdvertiser Information

» What is discrepancy» Tracking 101» Flow of conversion in Adsmarket System» Adv>Adsmarket

Possible reasons What to check & Needed information How Support handles the issue

» Adsmarket>Adv Possible reasons What to check & Needed information How Support handles the issue

» What is considered a discrepancy and what can you do?» Testing new programs/campaigns» Important Notes

What is discrepancyWhat is discrepancy

Dis crep an cy:⋅ ⋅ ⋅Noun, Plural, -cies for 2.

1. The state or quality of being discrepant; difference; inconsistency.

2. an instance of difference or inconsistency: There are certain discrepancies between the two versions of the story.

Tracking 101Tracking 101

» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Adsmarket pixel is loaded» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)» Conversion is created

Flow of conversion in Adsmarket SystemFlow of conversion in Adsmarket System

» Pixel information reaches servers» No cookie – No conversion» If cookie is present – check for:

Information consistent to pixel (programid) Duplicate information (P1, orderid) Duplicate conversion (CLICKIDN) Status (Adv/Prog/Camp/Pub/Traffic/Assocaition active)

All is well - conversion

Adv>Adsmarket - Possible reasonsAdv>Adsmarket - Possible reasons

» No cookie present (cookie blocker, visitor clear cookies)

» Pixel not in correct place» Difference in Time Zone» Pixel implemented incorrectly» Change done on one ours or Advertisers side» Unnecessary duplicate checks on our end

(commission counter limit, P1)

Adv>Adsmarket - What to check & Needed information

» Short explanation of conversion flow» Verify with advertiser we count on the same stage» Adsmarket count and Advertiser count (if possible, breakdown by

programs/campaigns/days)» Time period in question (preferably several days)» Time zone the advertiser servers are working on» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possible» If advertiser is sending P1 (advertiser parameter) – get from advertiser all

the values for the conversions he counted» Was there any change done (Landing page, settings) on ours or the

advertisers end

Adv>Adsmarket - How Support handles the issueAdv>Adsmarket - How Support handles the issue

» Verify that there is a discrepancy issue» Check if we have the calls on our servers» Check if the call is correct» Compare calls with Adv information (if provided)» Check program definitions» Try the conversion

Adsmarket>Adv - Possible reasonsAdsmarket>Adv - Possible reasons

» Pixel not in correct place/implemented in more then one page

» Difference in Time Zone» Pixel implemented incorrectly» Change done on one ours or Advertisers side» Necessary duplicate checks on our end not marked

(commission counter limit, P1)

Adsmarket>Adv - What to check & Needed information

» Short explanation of conversion flow» Verify with advertiser we count on the same stage» What is a unique conversion by the advertiser?» Adsmarket count and Advertiser count (if possible, breakdown by

programs/campaigns/days)» Time period in question (preferably several days)» Time zone the advertiser servers are working on» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possible» If advertiser is sending P1 (advertiser parameter) – send to him, report

with advertiser parameter, ask which ones are approved on his end.» Was there any change done (Landing page, settings) on ours or the

advertisers end

Adsmarket>Adv - How Support handles the issueAdsmarket>Adv - How Support handles the issue

» Verify that there is a discrepancy issue» Check the conversions and server calls for anomalies

(calls from same IP, time period)» Compare calls with Adv information (if provided)» Check program definitions» Try the conversion

What is considered a discrepancy and what What is considered a discrepancy and what can you do?can you do?

» Industry Standard Pixel – 5-7% Server2Server – 0-3%

» Check for more then 1 day» Check with Adv normal Discrepancy for him» Send P1 report» Adsmarket>Adv – does he see the calls but does not count

them as Adsmarket?» Is the discrepancy higher then normal in the Advertiser’s field

(download)?» Check Landing Pages for unique Adsmarket parameter

Testing new programs/campaignsTesting new programs/campaigns

» Did the advertiser do the test using the clickTAG/Test link provided?

» Short explanation of conversion flow» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possibleWhat support checks:» Did we get the calls to our servers?» Program settings» Test ourselves

Important NotesImportant Notes

» Make sure it is a discrepancy» Get all possible information from Adv» Provide as much information as you can

Remember – the details are needed and help us solve issues faster