Discussing Clinical & Business Tools Useful for Implementing Integrative Therapies, Programs, and Products into Clinical Practice.

Why do we care?•Why I started on

this path – my patient

•Patient-Driven Movement

Where do we start?

Connected to the Global Integrative Medical Movement•Medical Journals•Medical Periodicals•Health Blogs•The Natural Standard•Consumerlab.com•Integrative Medical Journal

Strategies for the Generalist•Key points on how to go through the junk•Prove themselves from financial and

clinical operational perspectives.•Luminary clinical skills are not enough to

guarantee the survival of such programs--a strong clinical base of expertise in alternative therapies is a key success factor

•No substitutes for clinical excellence or sound management

Colleague Validation & Clinical Practice Success•Look towards active opinion leaders•Active peers showing clinical & business

success•Other larger health organization finding

clinical success – •Shadowing some who’s using what is in

question

Looking at the Scientific Evidence

Case Study: How Sanesco Presented the Scientific & Clinical Evidence• Urinary Neurotransmitter Testing White

Paper – R.W. Watkins, MD, MPH• Statistical Clinical Reports• Practitioner Case Studies – from active

and accredited members in our network.• Consolidated Medical References • Hundreds and Thousands of Patients

Tested

Quality & Technology

Case Study: Key Highlights in Sanesco and NeuroLab’s Quality & Technology Really makes a difference!

•Regulatory certifications•Enrollment in proficiency testing

programs•Internal Quality Control tracking•Laboratory technology platform for

optimum precision and accuracy; minimum room for human error

•Regularly undergoes validation studies

How do I choose between clinical product and service providers•Scientific Evidence and Clinical Success

Observations•Education & Training•Business Implementation & Personal

Support•On-Demand or Fast Clinical/Product

Support•Patient Accessibililty•Financial Bottom Line

Education & Training•NEUROENDOCRINE CLINCAL ANALYSIS

PROGRAM (NCAP)•ONE-ON-ONE SUPPORT AND

INTERPRETATIONS•MEDICAL BOARD CONSULTS•ONLINE EDUCATIONAL MODULES•PATIENT TESTING AND NATURAL

PRODUCTS PACKAGES

Implementation Made Easy

Patient Accessibility•Cost•Insurance•Testing and Treatment Options

Financial Impacts to the Practice•Improve revenue•Patient retention•Broaden patient reach•Improve bottom-line

Sanesco Example•My Experience with CSM as an

Integrative Program in my Practice

Laboratory Quality:What to Look For•Regulatory certifications•Enrollment in proficiency testing

programs•Internal Quality Control tracking•Laboratory technology platform for

optimum precision and accuracy; minimum room for human error

•Regularly undergoes validation studies

Service Provider / Strategic Partner:What to look for

•Clinical experience: tens of thousands of patients tested

•Proven clinical outcome•Leadership: credentials of the

multidisciplinary Clinical Advisory Board•Technology and innovation•Service, responsiveness, and technical

expertise•Patient-friendly, user-friendly•Ease of implementation

Clinical Success Factors• Targeted Nutritional Therapy

NSB + quality ingredient sources and active forms + scientifically proven combinations of cofactors = lower concentration of main ingredients, fewer capsules per day, improved patient compliance, reduced overall treatment period, well protected investment for patients, optimal clinical outcome

• Correlation Analysis Report▫Patient-specific and comprehensive▫Reveals key links between biochemical imbalances and patient symptoms▫Easy to understand by synthesizing interpretation▫Allows effective treatment of a wider spectrum of cases allowing you to refer less patients▫Suggests easy to follow therapeutic protocols

Financial Success Factors•More patient visits and meaningful

interaction•The serial testing model and necessary

adjustment of therapeutic protocols provides more selling opportunities

•Boutique-type of service serving your local area

•Applicable model to all patients:▫Prevention▫Wellness▫Chronic symptoms and conditions

Professional Success Factors•Training and education programs•Learning to apply one of the most

innovative, sophisticated, and clinically effective tools in the market today

•Join the hundreds of practitioners who have already experienced the benefits for their practice and their patients

•Access to Sanesco’s esteemed multidisciplinary Clinical Advisory Board