388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org

info@lakemerritt-uptown.org www.lakemerritt-uptown.org

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388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

info@downtownoakland.org www.downtownoakland.org

info@lakemerritt-uptown.org www.lakemerritt-uptown.org

Request for Sponsorship

The Downtown Oakland and Lake Merritt/Uptown CBDs welcome requests for

sponsorship from organizations/individuals that meet the criteria set forth by the Joint

Board of Directors and the District Identity Streetscape Improvement (DISI) Committee.

Primary contact: Karen Wertman

Name of organization: Vator, Inc.

Name of Event: Vator Splash Oakland

Address: Vator Inc,. 201 Creedon Circle – Alameda, CA 94502

Phone: (Karen – 510-847-8997

Email: Karen@vator.tv

Website: http://vatorsplashoakland.com

Amount Requested: $2,000– Rosé sponsorship (normally $3000 - discounted by 33%)

Benefits include:

• 2 Full Comp tickets ($1,100 value)

• Discounted tickets for additional guests (10%)

• Branding:

• Logo in brochure (no company text)

• Logo shared with other sponsors on monitors/screens at event

• Opportunity to distribute marketing materials and prizes

• Mention in media, press releases, social media campaigns.

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Total Project Budget: N/A

SS and/or Tax ID #: 20-5966604

1. A description of the mission/purpose of the event. Please also provide a brief

history, if applicable.

Vator Splash Oakland is a startup competition and educational conference for

entrepreneurs and investors. Vator was founded by Bambi Francisco, award

winning journalist and a former syndicated columnist and correspondent

for Dow Jones MarketWatch. who started her career at MarketWatch in 1999, as

Internet editor and morning business anchor for KPIX, a CBS affiliate. Vator

Splash events have been held in L.A., NY, London and San Francisco. The event

was moved from San Francisco to Oakland last year in a direct effort to be at the

forefront of Oakland’s emergence as a tech hub. In its first year in Oakland,

Vator Splash brought 900 attendees and garnered a great deal of press. Vator

Splash includes a prestigious startup competition that has finalists who have

survicved two rounds of judging present on stage. Winners receive sit-down

meetings with top VCs and a variety of other prizes.

2. Describe how your project will directly benefit the merchants and property

owners in the district. Vator Splash Oakland 2015 will be held at the Kaiser

Center, 300 Lakeside Dr. 500 + attendees will take part in the event and include

startups from around the country, prestigious venture capital partners, civic

leaders and members of the press. Many attendees will likely visit

Uptown/Downtown Oakland for the first time. It’s a great opportunity to show off

Uptown and the Lake. Furthermore, a walking tour of the area is planned in

conjunction with the City of Oakland to show some of the unique work spaces,

including vacant office space, the Sears building project, Pandora, etc.

3. Outline how your project will improve the image of the Broadway corridor in a

demonstrable way. Vator Splash Oakland shines a spotlight on the area directly

and brings a prestigious, nationally renowned event to the area. (Please see

above)

4. Describe what marketing strategies you will employ to advertise your project

and how your project plans to advance the CBD brand. Vator Splash Sponsors

receive a great deal of visibility, including links on the website, presence in all

press releases and on screen, in brochures and other areas of the event. In

addition Vator Splash announcements are sent weekly to 50,000+ subscribers to

Vator – a network of 100K plus investors and entrepreneurs.

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5. Provide a description of your target audience. Tech startups and other

entrepreneurs, angel, institutional and venture investors, civic leaders, journalists.

Oakland business owners and the interested public.

6. Include a full project budget and a breakdown of how you intend to spend the

sponsorship dollars.

Money provided as sponsorship supports the cost of our event and is shared among

multiple sponsors. Our major costs are related to venue, registration, and refreshments

for attendees as well as marketing costs. The actual conference budget is proprietary

information.

Sponsors align with Vator because of how much visibility it provides their brand, and

how tt shows their support of the tech and innovation ecosystem in Oakland.

Sponsorship Presentation

In order to be eligible for sponsorship you are required to present your project to the

Events and Sponsorship sub-committee. I have attached a sponsorship deck

presentation and would also be happy to have someone come and speak to the

committee or can answer questions.

Your presentation should expand upon the answers you have provided here.

Please come prepared with 5 copies of any materials you wish to distribute.

If you are using any technology in your presentation, please coordinate with our office

in advance for set-up.

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Requests for Sponsorship

The Downtown Oakland and Lake Merritt/Uptown CBDs welcome requests for sponsorship from organizations/individuals that meet the criteria set forth by the Joint Board of Directors and the District Identity Streetscape Improvement (DISI) Committee.

Primary contact: Alfonso Dominguez

Name of organization: OMF Enterprise LLC

Name of Event: OMF Oakland Music Festival

Address: 507 33rd st ste2 Oakland CA 94609

Phone: 510-219-1792

Email: info@oaklandmusicfestival.com

Website: Oaklandmusicfestival.com

Amount Requested: 10k - 20k

Total Project Budget: 120K

SS and/or Tax ID #: 36-4790316

PLEASE see attachment. Written proposal and info deck.

388 19th Street ◾ Oakland, California 94612 DOA Phone 510.238.1122 ◾ LMUDA Phone 510.452.4529 ◾ Fax 510.452.4530

info@downtownoakland.org ◾ www.downtownoakland.org info@lakemerritt-uptown.org ◾ www.lakemerritt-uptown.org

The Oakland Music Festival (OMF) was founded by two locals from Oakland, Alfonso Dominguez and Hunter Marshall. Collectively running Oakland businesses catered to the hospitality sector, Alfonso has ten years experience running successful restaurants and bars, and Hunter has 2 years cultivating artist events across the Bay Area. Alfonso, prior to launching OMF, helped launch Thursday Night Live, a summer long music series in Old Oakland, helping to rebrand the Old Oakland neighborhood as a dining and nightlife destination. Alfonso’s most recent venture, Popuphood, is a small business incubator helping to revitalize small business retailers in struggling neighborhoods (mentioned NY Times & Huffington Post).

Oakland is experiencing a resurgence of its culture capital. OMF’s mission is to highlight the existing musical talent locally and nationally. Our mission is to support and promote the talent which currently exists here in Oakland, and to invite nearby local talents to join. In our first year, we booked 85% of our performing talent from Oakland, which is in-sync with our goal for the coming years. Our initial target audience is the greater Bay Area between ages 18-40 years old.

OMF would like to hold 2015’s festival at its proposed time in late September. This year, we hope to add a week of events throughout Oakland venues with one grand open air music festival in our Downtown/ uptown Oakland. The final day will be Saturday September 26th 11 am to 8pm.

OMF is looking to change the format in how one experiences a music festival. We are looking to engage different locations and venues to participate in hosting various bands throughout the 7-day festival. We want the concert goer to be able to explore Oakland during their attendance, ultimately spreading the economic impact throughout the Downtown area. We are looking to hold the Music event at 5-7 different local venues with existing stages, including 3-5 local public amphitheaters. The venues will be centrally located in downtown Oakland to parking and public transportation. How? By purchasing an OMF wristband for one day or 7 days. The potential we envision with 7 days, gives way to many existing businesses profiting from secret music shows, restaurant bookings, locals merchant deals, and of course all access to all venues participating. OMF is excited to use the local built-in infrastructure that Oakland has for music activities, for example, the new amphitheater by Lake Merritt. We are planning to kick off the festival by having a free music series offered there throughout the weekend, giving way to strategic sponsorship opportunities for local businesses, corporations, or stakeholders to sponsor the musician and the sound permits.

Our win win scenario in a nutshell: A win for the guest, the OMF guest has a chance to explore each different venue and experience Oakland on a street level. A win for the venue, We will bring thousands of potential new clients to their businesses at hours they may not be open, bringing additional revenue to each local business. A win for the city, months of positive marketing for the City of Oakland, along with sales tax revenue from increased spending at local businesses.

Last year, we were determined to book talent across various genres of music and across a wide age range. The venues of Oakland already highlight a diverse range of musical genres, OMF will focus these genres of music in their own designated venue. Each venue will have its own security and OMF staff. We will also include a food component comprised of food trucks, without placing them in locations conflicting with local eateries.

info@Oaklandmusicfestival Oaklandmusicfestival.com @OMFlive

2015 Budget:

Initial Marketing $10,0002015 branding, printing in local ad’s, radio, social marketing, printing,website

Staff $10,000Social media marketing team, staff during event

Production tents / stage / sound / fencing / toilets / back stage $45k

Musical acts $40k 85% local acts, 15% national performers

Security $9000local security team, OPD

Permits $4000Food pods, sounds permits, parking permits, special events permits

Total 118,000k

Sponsorship received will be specifically spend to help the cost on production cost.

The funding for the festival is comprised on ticket sales, initial capital investors, corporate and stake holder sponsorships, revenue share by each venue.

Since launching OMF in 2013, we have a head start in brand recognition with last years social media campaign on Facebook, Instagram and Twitter, making up thousands of followers. In launching a new format of omitting street closures and using the existent various venues within the downtown area, we can piggy back on the venue followers, scaling back on cost, and our marketing efforts.

We are ecstatic to think of the possibilities that can arise through our partnership with the City. Our goals are in many ways the same, to help promote and support the local economy and see it thrive. We envision OMF to be the next SXSW( Austin,TX) of Oakland. With the support of our City, and the existing support of local venues and local artists, we have no limits to what financial gain and positive press OMF can bring to our beloved city.

Thank you so much for giving us the opportunity to apply for your help.

Alfonso DominguezFounder

info@Oaklandmusicfestival Oaklandmusicfestival.com @OMFlive