1
AVOID JOURNALESE NO KEYWORD SALAD SAY IT IN A SENTENCE QUESTION W/ CAUTION FIND SPECIFICS WRITTEN FOR HUMANS IDENTIFY KEY POINTS Goal: Be clicked Fun when appropriate Goal: Be found AND clicked 50 to 60 characters max WHO, WHERE, HOW, ETC. CLEAR AND DIRECT WHAT STANDS OUT? PUNS PARTIAL QUOTES COLONS DISPLAY HEADLINES SEO HEADLINES IN HEADLINE EMERGENCY SAY WHY IT MATTERS CONVERSATIONAL PEOPLE NOT POLICY USE ARTICLES A AN THE unless hed makes sense without getting the pun
