Date post: | 12-Apr-2017 |
Category: |
Design |
Upload: | holly-rennie |
View: | 98 times |
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HELLO. AGAIN.
REASONS YOU’RE BEING DISRUPTED
1. YOU TRY TO DO IT YOURSELF:
2. TOO MUCH, TOO SOON:
3. YOU FEAR CHANGE:
4. YOU ARE SKEPTICAL ABOUT THE THREAT:
5. YOU ARE NOT FOCUSED ON YOUR PURPOSE.
HOW CAN I DISRUPT?
1. BE CREATIVELY CONFIDENT;
2. PROTOTYPE YOUR IDEA;
3. FAIL FAST;
4. BE HUMAN, BE EMPATHETIC;
5. EMBRACE AMBIGUITY;
6. TEST AND LEARN;
7. MVP ALL DAY, EVERYDAY;
8. FOCUS ON A CHALLENGE…__HOW.
CULTURE – SHAPE WHO WE ARETHE DANISH DESIGN ___LADDER
SYSTEMIC CHANGE – MAKE A BIG CHANGES
STRATEGY– MAKE PLANS
PROCESS– MAKE STUFF WORK
AESTHETICS – MAKE STUFF LOOK PRETTY
NOTHING – WE DON’T USE IT FOR ANYTHING
COMPANIES THAT WORK SYSTEMATICALLY
WITH DESIGN HAVE HIGHER EARNINGS AND
BIGGER EXPORTS THAN COMPANIES THAT DO
NOT USE DESIGN. ”
- The economic Effects of Design – DDC 2003
“
“A BRILLIANT SOLUTION TO THE WRONG PROBLEM CAN BE WORSE THAN NO SOLUTION AT ALL: __SOLVE THE CORRECT PROBLEM.”
TO NURTURE A DESIGN CULTURE?
1. CHALLENGE EVERYTHING;
2. TRUST YOUR TEAM;
3. STOP OVERTHINKING;
4. STOP THE EMAILS;
5. GET TOGETHER;
6. GET THE RIGHT TEAM;
7. CHALLENGE YOUR THINKING;
8. CUSTOMERS NEED YOU;
9. FOCUS ON THEM…
10. TRY IT.__HOW.