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Disrupting the Disruptors: Building a Design Culture

Date post:12-Apr-2017
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  • HELLO. AGAIN.

    REASONS YOURE BEING DISRUPTED

    1. YOU TRY TO DO IT YOURSELF:

    2. TOO MUCH, TOO SOON:

    3. YOU FEAR CHANGE:

    4. YOU ARE SKEPTICAL ABOUT THE THREAT:

    5. YOU ARE NOT FOCUSED ON YOUR PURPOSE.

  • HOW CAN I DISRUPT?

    1. BE CREATIVELY CONFIDENT;

    2. PROTOTYPE YOUR IDEA;

    3. FAIL FAST;

    4. BE HUMAN, BE EMPATHETIC;

    5. EMBRACE AMBIGUITY;

    6. TEST AND LEARN;

    7. MVP ALL DAY, EVERYDAY;

    8. FOCUS ON A CHALLENGE__HOW.

  • HOW MIGHT WE DO __ALL OF THAT?

  • HOW MIGHT WE USE

    DESIGN FOR __EVERYTHING?

  • DESIGN HAS THE POWER TO UNLOCK

    THE MOST COMPLEX OF CHALLENGES

    __AND SIMPLE SOLUTIONS.

  • HOW MATURE __ARE YOU?

  • CULTURE SHAPE WHO WE ARETHE DANISH DESIGN ___LADDER

    SYSTEMIC CHANGE MAKE A BIG CHANGES

    STRATEGY MAKE PLANS

    PROCESS MAKE STUFF WORK

    AESTHETICS MAKE STUFF LOOK PRETTY

    NOTHING WE DONT USE IT FOR ANYTHING

  • COMPANIES THAT WORK SYSTEMATICALLY

    WITH DESIGN HAVE HIGHER EARNINGS AND

    BIGGER EXPORTS THAN COMPANIES THAT DO

    NOT USE DESIGN.

    - The economic Effects of Design DDC 2003

  • HOW MIGHT WE

    SOLVE CHALLENGES WITH DESIGN__TODAY.

  • ONE.

    CHALLENGE. CHALLENGE. __SOLVE.

  • TWO.

    TRUST YOUR __TEAM.

  • THREE.

    STOP OVERTHINKING__.

  • FOUR.

    STOP THE BLOODY__EMAILS.

  • FIVE.

    GET TOGETHER IN THE SAME __ROOM.

  • SIX.

    GET THE RIGHT__TEAM.

  • SEVEN.

    CHALLENGEYOUR__THINKING.

  • EIGHT

    CUSTOMERS ARENT ALWAYS __RIGHT.

  • NINE.

    BUT THEY ARE YOU __FOCUS.

  • TEN.

    JUST TRY IT. IT WILL __WORK.

  • A BRILLIANT SOLUTION TO THE WRONG PROBLEM CAN BE WORSE THAN NO SOLUTION AT ALL: __SOLVE THE CORRECT PROBLEM.

  • THIS ALL SOUNDS NICE IN THEORY, BUT LETS __GET REAL.

  • PANEL

    ALBERT. DAVID. NATHAN. SASCHA.__HELLO.

  • TO NURTURE A DESIGN CULTURE?

    1. CHALLENGE EVERYTHING;

    2. TRUST YOUR TEAM;

    3. STOP OVERTHINKING;

    4. STOP THE EMAILS;

    5. GET TOGETHER;

    6. GET THE RIGHT TEAM;

    7. CHALLENGE YOUR THINKING;

    8. CUSTOMERS NEED YOU;

    9. FOCUS ON THEM

    10. TRY IT.__HOW.

  • THANKS

    SEE YOU AT__No.3

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