10 years in 30 seconds

Oct 2016 :Valuation USD 140mSales USD 7m (80m)

«A monetizable pain»

Total sale of music in the world · USD 17 Bn

Groceries in Norway - USD 20 Bn

What are the fundamental needs of the customer?

To be inspired to make the right choice of goods to purchase

To have a shopping experience as convenient and fast as possible,

at a low price

- Built for picking speed and loading

- Two football stadiums in size

- Low capital expenditure

- Processing about 600.000 items per week

Our Warehouse

3 trucks

Home delivery to about 2m people27 pickup points

So, what happened the second time - and what did we learn from Lean Startup?

Oct 2016 :Valuation USD 140 mSales USD 7m (80m)

Kolonial.no began when the team got together

Testing and developing

Scaling… and testing and developing

Sales, revenue per week

Testing and developing

We have been doing a lot of this:

Scaling… and testing and developing

Total investments: > USD 1m

Running a Lean Startup will prove value faster, and make better products and processes

Marketing: USD 1mAnnualized growth:USD 25m

Series AValuation: USD 25m

Pickup point at the workplace

Duration of experiment2 weeks

Pickup point Self-service

Patent pending for worlds most efficient distribution of groceries

Lean Startup example - pickup points

The Lean Startup Spiral The upward speed is determined by two factors

Potential: Creativity and

analytics

Execution: Speed of testing and learning

1

2

1 2x

Customer value

Thank you!