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Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ......

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DISRUPTION ALIGNMENT AND EMBEDDED LIBRARIANSHIP
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Page 1: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

DISRUPTION

ALIGNMENT AND

EMBEDDED LIBRARIANSHIP

Page 2: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

CONNECTING THE DOTS …………

AVOIDING THE FALLS

PIT Presented by David Shumaker

Clinical Associate Professor

Catholic University of America

For the Special Libraries Association

Virtual Conference October 15, 2014

Page 3: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Today’s Agenda

Welcome and introduction (10 min.)

Theme presentation: Disruption, Alignment, and Embedded Librarianship (30 min.)

Discussion (25 min.)

Wrap-up (10 min.)

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Page 4: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Poll 1: Where Do You Work?

Higher education

Government

Private sector (corporate, law firm, etc.)

Nonprofit

Other

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Page 5: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Poll 2: What’s your embedded librarianship temperature?

1. Well established

2. Warming up

3. Just turning on the heat

4. Thinking about it

5. Just discovered it

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Page 6: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

DISRUPTION

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Page 7: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

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Page 8: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

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Page 9: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

“Imagine a librarian accompanying you throughout the course of your day.” --Janice Lachance

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Page 10: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

“People do not think of the library first when they need

information…” --Michael Stephens

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Page 11: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

“In an environment of information abundance, librarians are no longer

gatekeepers of valuable bits of information … Yet our

reference services are based on an environment of information scarcity.” --Meredith Farkas

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Page 12: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

“In this new economy, capital, labor, information, and knowledge are all in plentiful supply. … What’s in short supply is human

attention.” -- Tom Davenport & John Beck, “The

Attention Economy”

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Page 13: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Definitely Agree

Tend to Agree

Neutral Tend to

Disagree Definitely Disagree

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… Pause …

Poll: Has traditional librarianship been disrupted?

Page 14: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

ALIGNMENT

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Page 15: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

40% 18%

42% 23%

10% 13%

18% 7%

8% 3%

10% 28%

14% 15%

6% 4%

14% 7%

7%

3%

2%

33% 22%

19% 19%

18% 16%

16% 13% 13%

12% 11%

8% 8% 8%

7% 7% 7%

6% 5%

4% 2%

Making information available to the desktop

Providing competitive intelligence information

Conducting research on users' behalf

Providing training on search/use of information

Managing internal content

Analyzing research results on users' behalf

Helping locate information/experts

Research staff working on project teams

Managing a portal or intranet

Integrating content into work processes

Providing an alerting service on selected topics

Managing a physical library and print collection

Evaluating and purchasing content sources

Staffing a reference desk, call center, etc.

Consultation on organizing information

Providing customized information products

Document delivery

Managing external content

Information architecture

Copyright compliance

Other

Providers

Users

Most Valuable Information Roles (Users vs. Providers)

Perceptions of Value

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Biggest Disconnects… … so how do we align?

What Providers Value What Employers Value

Conducting research Managing internal content

Managing print collections

Integrating content into work processes

Page 17: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

“…the best way to identify the jobs a company does for its

customers is through a combination of extensive surveys, interviews, focus

groups, and in-person observations.”

--Wessel & Christensen

… or, we embed!

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Page 18: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

… Pause …

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Page 19: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

CONNECTING THE DOTS

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Dot

Dot Dot

Dot

Dot Dot

Dot

Dot

Dot

Page 20: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

A Definition of Embedded Librarianship

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Relationship Shared

understanding and goals

Ongoing Collaboration

Success

Page 21: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Build Relationships

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Actions:

• Leverage existing service connections

• Volunteer!

• Promote yourself and your capabilities

Page 22: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Achieve Shared Understanding and Goals

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Actions:

• Learn about the people and the work

• Identify needs and solve problems

• Get management on board

Page 23: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Maintain Ongoing Collaboration

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Actions:

• Deliver customized, high-value work

• Evaluate your work and communicate

• Consistently renew communication with management

Page 24: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

… Pause …

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Page 25: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

AVOIDING THE FALLS PIT

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Getting Started

Building Momentum

Sustaining Success

Page 26: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #1: Can’t Get Traction

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Actions:

• Assess readiness

• Start small

• Focus on understanding needs

• Build relationships first

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Pitfall #2: Don’t Have Resources

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Actions:

• Explore alternative funding

• Strategically re-position staff

• Think strategically

• Prioritize

Page 28: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #3: Isolation

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Actions:

• Create opportunities for collaboration:

• Among embedded librarians;

• Between embedded and centralized librarians

Page 29: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #4: Burnout

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Actions:

• Create interest groups and other backup mechanisms

• Level out the peaks and valleys

Page 30: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #5: Parochialism

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Actions:

• Create a forum to aggregate team-level inputs and achieve enterprise perspective

• Maintain contact between library management and information user group management

Page 31: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #6: Settling for “Good Enough”

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Actions:

• Review the model

• Ask hard questions

• Do you really have the relationship, shared goals, and collaboration that are necessary?

Page 32: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #7: Librarian “Walks on Water”

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Actions:

• Succession planning and staff development

• Interest groups and other mechanisms enable junior staff to develop expertise and credibility

Page 33: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfall #8: The Evaluation Gap

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Actions:

• Library manager and user group manager share and discuss evaluation

• Follow organizational practices

Page 34: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Pitfalls in Review

Can’t Get Traction

Don’t Have Resources

Isolation

Burnout

Parochialism

Settling for “Good Enough”

Librarian “Walks on Water”

The Evaluation Gap

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Page 35: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

… Pause …

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Page 36: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Epilogue

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“The best way to predict the future is to invent it.”

--Alan Kay

Page 37: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Wrap-Up

What’s your biggest takeaway? What can you use next week?

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Page 38: Disruption, Alignment, and Embedded Librarianship · Embedded Librarianship (30 min.) ... Conducting research Managing internal content Managing print Integrating content into work

Credits Slide 6: Photo: DAVOS/SWITZERLAND, 23JAN13 - Clayton Christensen, Professor of Business Administration, Harvard

Graduate School of Business Administration, USA concentrates during the televised session 'Leading through Adversity - Improving Decision-Making' at the Annual Meeting 2013 of the World Economic Forum in Davos, Switzerland, January 23, 2013.. . Copyright by World Economic Forum. . swiss-image.ch/Photo Remy Steinegger. http://en.wikipedia.org/wiki/File:Clayton_Christensen_World_Economic_Forum_2013.jpg (Accessed Sept. 14, 2013) CC License Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

Slide 7: Campuspartybrasil. (Jan. 18, 2011) “Tim Berners-Lee.” http://www.flickr.com/photos/campuspartybrasil/5367149291/ Used under CC License Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) (Accessed June 5, 2014) ; Lasica, J.D. (jdlasica) (March 8, 2008) “Marc Andreessen.” http://www.flickr.com/photos/jdlasica/2854087289/ Used under CC License Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) (Accessed June 5, 2014) ; Rainie, L., Wellman, B. (2012) Networked: The New Social Operating System. Cambridge: MIT Press. P. 61.

Slide 8: Association of Research Libraries (n.d.) Service Trends in ARL Libraries 1991-2012. http://www.arl.org/focus-areas/statistics-assessment/statistical-trends#.U5EpDygUqd4 (Accessed June 5, 2014) “© Copyright Association of Research Libraries (ARL). Except where otherwise noted, content on the ARL website is subject to a CC-BY license. Last modified: February 5, 2014”

Slide 9: Lachance, J. “Foreword.” in Shumaker, D. (2012) The Embedded Librarian. Medford, NJ: Information Today. P. xiii.

Slide 10: Stephens, M. (2011, Apr. 15) Stuck in the Past. Library Journal, p. 54.

Slide 11: Farkas, M. (2012, Nov-Dec) The DIY Patron. American Libraries, p. 29.

Slide 12: Davenport, T. H., & Beck, J. C. (2001). The attention economy: Understanding the new currency of business. Boston: Harvard Business School Press. p. 2.

Slides 14 & 15: Special Libraries Association (2009) Positioning SLA for the Future. http://www.sla.org/content/SLA/alignment/portal/documents/define/alignment-results-recommendations/ALIGNMENT%20presentation.ppt (Accessed Nov. 26, 2012)

Slide 17: Wessel, M. & C. Christensen (2012, Dec.) “Surviving Disruption.” Harvard Business Review, p. 62.

Slide 25: Photo: Foxtongue. (2003, March 3) “A Precise location.” http://www.flickr.com/photos/foxtongue/25492148/ (Accessed June 3, 2014) Used under CC license Attribution-Noncommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)

Sliide 36: By Marcin Wichary from San Francisco, U.S.A. (Alan Kay Uploaded by JoJan) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons (Accessed Oct. 13, 2014)

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