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Disruption By Mobile 042012

Date post:07-May-2015
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mobile ICT-technologies will lead to the disruption of health care including R&D as we currently know it; since regulated markets pose significant hurdle on innovation, reverse innovation appears to be the logic consequence to improved the efficacy of health care as well as the way therapeutic concepts are being developed. Personalized medicine will become reality in a completely new dimension which are deriving from remote diganostics converging with innovative drugs to theranostics.
  • 1.deep innovationmhealth and reverse innovationDisrupting current business modelsDr. Thomas Wilckens, deep innovationApril 2012

2. deep innovationSelected experiences and products:Telematics, Logistics, ICT, Health Care & Drug Development2003 Phone OS 2004 Telematics2006 eNewspaper Open Mobile Operator OS >The roots of Andoid< OS Plattform for Mobile Demo: first 3D MobilePhone eNewsPaper 2007 mobileTV2008 mHealth 2010 eCar ManagementMobil eMobilityTVNational ICT SummitDecember 6th 2011ICT 2030Responsible for trend identification, creativity mgt., pilot projects, Spin-out, restructuring, Start-Ups.2 3. deep innovationSystems inefficiency as percent of total economic value by system Economic efficiency from data akqisition, storage, extraction and analysisOptimal field18%for innovativeservicesandnovel businessmodels based on Potential for improvement in health care app. 2 Trillionen US$ Source IBMInnovation3 4. deep innovation mhealth: a global trendmhealth refers to the use of mobilecommunication and devices for providinghealthcare services or achieving healthoutcomesmHealth comprises wellness, fitness andmedical services (prevention & treatment) 5. deep innovationMobile ICT Technologies: Gamechanger and Enablersmobile technologies induce disruptive innovation LTE/4G Networks: Mobile device projection Ubiquitous & 5x faster than UMTS smartphones outpace PCs Attributes of the world population:Mobile computing: only 70% access to clean water Tablets and smartphones enable 90% lack access to medical treatment connected life 90% accessible via mobile technologies Always online, always accessible 6. deep innovationAnticipating the convergence of all aspect of lifemobile computing, -health/fitness/wellness Mobile computing 6 7. deep innovationWellness, health & fitness monitoring:Cloud based data storage, analysis and services 8. deep innovationDezentralisation versus centralisation:mobile computing as disruptive Innovation Centralised IT- technologies only for few solvent clientsUbiquitiousaccessdisruptedexitistingbusinessmodels,industries andsociety8 9. deep innovationDezentralisierung in diagnostics:mobile computing and cloud technologies drive disruptionThe disruptionoff healthcareby mobile,wireless ICT isjust at thebeginning9 10. deep innovationMobile ICT Technologies: Gamechanger in MedicinemHealth examples and anticipated products Intelligente pill; eatable microelectronics Lab-on-paper (LOP)Litium, BiohazardLOP Livertox-testAir pollution Intracutane nanoparticles Calcium-Glucose Bloodcellanalysis10 11. deep innovationThe mobile diagnostics system value map:Structure, competences, plattforms, up-scaling & value added services (VAS)CASE-specific: User interface,User- and administration interfaceData representation, Alarm,ParametersValue added services (VAS) and APPsData management,Central platform functionalities with general applicationPilot implementation in selected target marktes Horizontal cross sectional functionsPersonal health recordsfeatures; i.e.: Dada Mining, Expert System, Therapy, Context Secure data collection, storage, managment and matching extraction/analysis Monitoring and alarmMonitoring, Analytics, distributed, secure data Personalised health recordsstorage and HealthSecurity Expertsystems for datamining, epidemiologic analysis,Data transport, near fieldtherapeutic decisions etc.communication, mobil and fix Datatransmission via operator Mobile und portable vitalTarget case specific diagnostics/sensor and actuator at data measurement, Preprocessig and controlthe frontend Single point measurmentNon invasive sensorsNon invarsive Sensoric Repeated measurement (chronic monitoring) Lab on a chip Continuous measurement and monitoring TechnologiesFrontend techCore Tech PartnersStandard Integration UseCase spec.11 12. deep innovationmobile Lab on a chip (mLOC):Reducing costs and enabling new clinical trial strategies & theranostics: Increasing challenges: Costs per drug trial 400 -1200kAdministration, Control, Increased number of patients requiredMonitoring, Exception Handling Extended trial durating Data reporting Selected advantages of mLOCend remote Reduced monitoring costsentree Enabling new recruitment Enabling remote patient enrolement Data collection and secure transmissionAdvantage of Pharmapartnering:non-regulated market withpressing innovation need Secure data managementProof of concept:Pfizer established FDA-approvedfirst virtual mobile trial POCMobilized analytics instead ofrepeated trial center visitsPotential for cost reduction 20-50% per trial12 13. deep innovation Mobile ICT technologies disrupt existing business New opportunities for innovative technologies and value added services Prevention, Early diagnostis, MonitoringMobile/wireless disruption Personalized Medicine, Theranostics Next disruption Point of Care Diagnostics New products and services PresentFutureMunich Network 13 14. deep innovationReverse Innovation:More than a proof of concept in emerging global marketsLOC for STDEuropasasInnovator???Remote eye dia gnosticsMobile Ultrasound14

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