Design + Interaction

+ Planning =

Disruptive Triggers

A unique design and well thought out

interactions that are tested and planned

evoke by nature an addictive element.

In order to understand the pen you must understand the paper.

— Raymond A.Monaco

Factors in Disruptive Design

• A design that is

disruptive dosent have

to be a “Grand Design”

or a Reflective Design. It

does however have to

be behavioral with a

visceral design overlay

that has a call to action

decision making focus.

Getting started with Disruptive Interfaces

Disruptive features not only

include design, the user

experience and individual

interactions. It requires a

child like simplicity for things

to be understood in a fast

clear manner.

Then the disruptive design

measures can be

implemented.

Disruptive Design Concepts• Rules for Disruptive Design

• Focus on Users needs and

accommodating features.

• Modular user interface. Allow the users to

skin, modify, share and rebuild their

approach to the information.

• Promotive features that entice the user

with revenant information tidbits.

• Behavioral design by nature “helps you

do something” therefore based upon the

task oriented goals and objectives can

design

Removing complexity increases Disruptive

Oppertunites

• When designing for disruptiveinterfaces it is important to understand that if the user interface is complex then it will decrease disruptive triggrs and functionality.

• The Seratto DJ Application has very little disruptive features and violates many usability concepts and principles.

• A genuine disruptive design pattern would have features and functions that provide the user with opportunities for high reward interactions.

Complexity decreases disruptiveness

• If a user interface violated “Hicks Law” it will inherently be a user experience with no disruptive qualities.

• Similarly if the 80/20 rule applied to design has the appropriate 20% (with an disruptive overlay, there will be an inherent increase in disruptiveness. This is one of the key principals in architecting a great disruptive design.

• Disruptive design can be a value added trigger if it is planned out and implemented in a manner that enhances the user experience.

Top 10 Disruptive design principles

• Decrease complexity in the user interface and in the task flow.

• Make the user interfaces natural and intuitive.

• Personalization is essential; elements the evoke a familiars between the user and the application are essential.

• Historical recommendations based upon preferences.

• Simplify complex interactions and create a natural relationship between user and application.

• Use social media in a invasive manner. (Simple, useful and polite)

• Innovate the user interface with new way to interface that are simple and self explanatory.

• Have engaging content that makes users want to see whats next.

• Build interactions that enable a high level of enjoyability

• Exploration factor; have a user interface which enables a user to want to explore based upon a dynamic and

new navigation.

Disruptive Design Indicators• From a data analytics perspective

here as some indicators to measure

the “ Proximity and Contrast” of

disruptive design functions in your

user interface & system.

• Pages or screens that have high

interaction time durations on

decision points

• Pages that have increased user

interactions, and clicks, where

disruptive triggers are present.

The internet of things

This does not detract or add value to the Disruptive Design

Design disruptors can be executed to drive enhanced interactions

A Tactical Approach to Disruptive Design

• Decision points when asking a user to do something is a natural point to add a deign disruptor.

• Initial introduction to mobile or app based programs is a good introduction to a disruptive feature.

• Transitions to different application of software functions is also a good waypoint to introduce disruptive technology or design elements.

• Interactions between devices like an apple watch and a iPad or iPhone are great interaction opportunities to display disruptive design interaction patterns.

Leveraging psychographic

triggers in disruptive design

The ability to cause definitive and memorable actions are base on disruptive design elements.

The definition of psychographic elements in disruptive design are as follows: ( In order for it to be disruptive it must:)• Have a clear perceived reward for the

user. (reward)• A perception of unique abilities tied to

personalized interactions (benefit)• Reinforce expectations of exclusivity and

uniqueness form a app perspective. (expectations)

• Build unique functionality and beneficial features (value)

–Raymond A. Monaco

“Simplicity + Innovation x Creative Functionality = increased

disruptive design.”

The formula for creating disruptive design.

The UX Guru {Thank you}

Twitter @raymondmonaco

Portfolio www.raymondmonaco.com

Hire a UX Professional 702-858-4479