Diss High Street Online

The Web & High Street Retail Weekly retail spend £6.3 billion - February

2013

Online accounted for 9.7% of all retail spend

Department Stores 27% Y on Y online growth

300% - growth of mobile-commerce in 2012

http://www.ons.gov.uk/http://www.imrg.org/

High Street of the FutureTotal store numbers will fall by 22%, from

281,930 today to 220,000 in 2018.

Share of online retail sales will rise to 21.5% by 2018.

A further 164 major or medium-sized companies going into administration, involving the loss of 22,600 stores and 140,000 employees.

In spite of the Portas Pilots, the High Street will continue to suffer: around 41% of town centres will lose 27,638 stores in the next five years.

http://www.retailresearch.org/retail2018.php

You Are Still Important

The retail model needs revisitingMark Prisk MP:

“As consumers, our behaviour has changed. High streets need to respond to that change if they are to prosper. Online sales are now 15 per cent of the market, so high streets need to adapt to this quickly.”

source:http://www.telegraph.co.uk/lifestyle/reinvent-the-high-street/10036107/Reinventing-the-High-Street-Embrace-online-retailing-to-survive-Mark-Prisk-tells-shop-owners.html

Kim Kadlec, worldwide vice president, Global Marketing Group, Johnson & Johnson, describes the change in mental models this way:

“We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives. The consumer is looking to satisfy their needs, and we have to be there to help them with that. To put it another way: How can we exchange value instead of just sending a message?”

It Can’t Be DoneThe 4 minute mile a barrier that humans could not cross... until May 6, 1954. The day that Roger Bannister, ran a mile in 3:59.3

In the next 3 years, 16 other runners beat the 4 minute mile.

Shoppers of the Future…and now!Shop in multiple ways

40% say multi-channel is important*

Check a store’s website

Product reviews

Compare prices on phone, in store!

Delivery or collection dependant on need

http://econsultancy.com/uk/blog/10779-multichannel-shopper-stats-2012-the-uk-and-us-compared

http://econsultancy.com/uk/blog/10779-multichannel-shopper-stats-2012-the-uk-and-us-compared

Click & Collect

Moment of Truth

stimulus, shelf, experience

The 1st Moment of Truth In the shop window

On the shelf

The 2nd Moment of TruthBack to buy again

The Zero Moment of TruthThe buying decision journey has changed.

ZMOT is a vital new addition to the classic three-step process of stimulus, shelf, experience.

And it happens online…

The ProcessStimulated by need or advert

Search online for reviews, advice or price

Seek out potential suppliers

Make purchase location dependant on urgency

Helping You Be There In That ZMOT

On Your OwnTime consuming

Technical challenges

Expensive

Lack of reach

Lack of knowledge

TogetherPool resources

Technical assistance

Spreading the cost (if any)

Magnified reach

Shared knowledge

Local In Action

Retailer Feedback There is a difference in IT skills from one retailer to another. Emailing orders

does not currently work for most business for different reasons: no access to internet on site, clashes with current order taking processes.

Most retailers have not visited the website after a first time. Those who have, feel the aesthetic of it needs to change to be more representative of the locality and personal businesses. General consensus that not enough emphasis has been placed in differentiating from the large supermarket stores.

There is a level of anxiety amongst retailers about the amount of orders received although retailers understand OHS still at its infancy.

Retailers that sell their product by weight or portioned are currently making a loss in trim cuts.

Half of retailers would consider paying greater commission though only if sales were to increase fairly vigorously. Ability to promote certain products, make online offers or combination selling were mentioned by some retailers.

All retailers have trust in OHS Team ‘I have every confidence’ (Jill)

Consumer Feedback All consumers were very happy with the punctuality of the delivery,

packing and arrival conditions and the friendliness of the delivery driver.

All consumers felt it was important to support and use local stores especially due to the might of supermarket chains like Tesco and Sainsbury’s.

Difficulties have been experienced with the website. For instance, a customer has asked for a search toolbar for locating items easier than having to scroll down constantly. Also when scrolling you lose sight of the basket, which means having to scroll all the way to the top again.

All customers have expressed the need to increase the range of items available as it appears the basic items, such as milk, bread and yoghurt, are not available.

More awareness of OHS is needed, one customer only discovered OHS from reading an article about Mouse Trap on the Observer.

The Idea

Product Focus

Phase 1 – Retailer ListingsOutlet details

Photos

Products

Offers

Other detailed information

Phase 2 – Click & CollectProduct inventory

Photography

Stock management

Reservation options Email SMS ?

Phase 3 – Full E-commerceBuy online

Local delivery

Funding IdeasLocal, EU & Government Funds

Sponsorship

Commission

Ad Supported

Aim: Free for retailers

@SeanClark

Q&A

Thank YouSeanClark.com Ltd.

“Enabling businesses to leverage the power of the web.”

01379 330330info@seanclark.com