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Dissecting the human experience ...and it’s significance in performance marketing

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State of affairs

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The consumer was at the centre of all these developments

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Those same consumers process 34 gigabytes of information per day Source: University of California-San Diego, 2016

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47% believe they have read fake news Source: UK Network Research, 2017

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26% desktop 15% mobile users resort to ad blocking Source: Bloomberg US, 2016

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“The consumer isn’t a moron. She’s your wife.”

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Winners & losers

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Exceptions to the rule

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How do we win?

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Context

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Data

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Personalisation

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Programmatic

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Maps

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Machine learning

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Academia

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Thank you

Děkuji