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Dissertation Proposal _Sara1

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    Problem statementProblem statement

    Purpose of Study

    Thesis statement

    Research BackgroundResearch Background

    Introduction to the problem

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    Timeline

    Importance of the study

    Methodology

    Objectives of the study

    Research goal

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    Knowledge is the main element that inspired the knowledge management

    initiatives in any sector.

    The knowledge-based era forced the banking institutions, to put knowledge

    as one of the main competitive advantages, but it gets tougher in financial

    landscape because it is such a knowledge-oriented

    environment(Davenport, 1998; ISIS, 2002).

    By mentioning knowledge management, the interpretation of knowledge

    itself must be clarified. Allee (1997) explains in detail the knowledge

    archetype that relates data, information, knowledge, meaning, philosophy,

    wisdom and union. Basically, the archetype defines data as if there are so

    many whitecaps in a larger sea of information. It is consider as information

    when data are linked to another. As conjunction to that matter, informationbecomes knowledge when it is analyzed, linked to other information and

    compared to what is already known.

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    For the past 10 over years, banks have been dynamically automating their

    manual processes. This has resulted in the creation of many information

    systems even within one bank. While these information systems were able

    to help banks to better manage their processes and resources, they also

    have created a number of setbacks. One major setback of past informationsystem is that it has resulted in the creation of huge volumes of data and

    information, resulting in a phenomenon like information explosion or

    information overload. This phenomenon occurs when we are faced with

    over whelming amount of information, and we have to take time to go

    through the bulk of information and select the best one to use. When

    there is the load of information it could result in less reactive responses and

    decline of capacity. With huge amount of information being createdconsistently, inefficiency occurs. Consequently, efficient and effective

    recovery of resource and knowledge has increasingly becoming an

    imminent research issue in recent times.

    Knowledge Management In The Banking Sector

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    Banks have realized the crucial role of knowledge management in gaining

    an edge in this competitive field, but there have been laggards in the

    adoption of knowledge management usually due to wait and see attitude of

    what will be the true benefits and pitfalls from early adopters. According to

    an International Data Corporations (IDC) survey conducted across morethan 600 banks in Western Europe, only 20% of banks are currently apply a

    knowledge management principles (Blesio & Molignani, 2000). This trend is

    actually more prevalent among large banks. With greater awareness of the

    importance of knowledge management, IDC expects this situation to

    change in the near future, and knowledge management will become a

    priority for the banking sector.

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    Knowledge management and information technology has become one of

    the most important activities of any organization that want to continue the

    work and success in the market. It is seek to discover new ways more

    effective than those used by competitors, where it is able to bring

    this discovery on the ground and reaching theexcellence and creativity which can achieve a sustainable competitive

    advantage (Alsaed and Harem, 2004).

    Therefore we can assume that the flow of knowledge is the

    heart of modern business organizations and here we can highlights the

    importance of the proper use of modern and advanced information

    technology in managing knowledge which will contribute instrengthening the competitive advantage of business organizations.

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    According to range of previous studies (Alsaed and Hareem, 2004),

    (Baqya and Aredh, 2005) and (Zamel, 2003), the researcher noted a

    lack of interest in Knowledge Management (KM) and Information

    Technology (IT), which lead to the problem of study and the resulting

    question: -

    What is the role ofKM and IT in achieving competitive advantages

    in banking institutions?

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    Numerous authors have recognised the importance of the relationships

    between KM and innovation tools (Chourides, Longbottom, & Murphy, 2003;

    Darroch & McNaughton, 2002; Davenport & Prusak, 1998; Gopalakrishnan &

    Bierly, 2001; Hall & Andriani, 2003; Nonaka & Takeuchi, 1995; Yamin,

    Gunasekaran, & Mavonda, 1999). While studies have shown that KM can lead

    to innovation (Darroch & McNaughton, 2002; Forrester, 2000; Gopalakrishnan &

    Bierly, 2001), few studies have investigated the relationship between KM and IT,

    though the relationship seems obvious. KM and IT, both major management

    practices, seem to be closely related (Hsu & Shen, 2005).

    What are the relationships between KM and IT? Can KM initiatives

    implemented through IT improve an organisations capability for innovation?

    This study attempts to determine the role ofKM implemented through IT

    in organisational innovation.

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    1- What KM practices are currently being used by the various banks in Oman

    and if so, have they provided any competitive advantages?

    2-What is the relationship of knowledge management to competitive

    advantages within the banking institutions in Sur, from the point of view of

    managers who work in these banks?

    3- What is the relationship of information technology to competitive advantageswithin the banking institutions in Sur, from the point of view of managers

    who work in these banks?

    4- Are there any significant differences between the benefits of knowledge

    management and information technology and between the competitive

    advantages they offer to banks operating in Sur?

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    The purpose of this study is to identify the competitive advantages

    of knowledge management and information technology within banks

    operating in Sur.

    Discovery will come from An analytical descriptive approach that will

    be applied in this study by using questioners and interviews which

    will be distributed to all general managers and heads of

    departments at banks in Sur, a total of 175 staff.

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    Shed light on the role of knowledge

    management and information technology in achieving prevailing

    competitive advantage in banks operating in Oman.

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    y There are several sub-goals are:

    1 - To highlight the importance of knowledge management and information technology in facing

    unprecedented challenges in the present and future faced by the banking sector in Sur. With the

    phenomenon of globalization and the shift in the economics of the industry and the emergence

    of digital installations it is also important to utilize fully all existing resources.

    2 - Emphasis on the role of knowledge management and information technology to improve and

    enhance the feature competitiveness in the banking institutions in Sur.

    3 The study aims to measure and examine the current reality of knowledge management in

    the banking sector in Sur and how it can be developed to achieve the objectives

    of development, growth and competitiveness of the banking institution.

    4- Identify the nature of the relationship between knowledge management and competitive

    advantage in the banking institutions from the perspective of working managers in these

    institutions.

    5- Recommendations to strengthen the role of knowledge management and information

    technology in development and enhance the competitive advantage in Omanis banking

    institutions

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    1 - Banks operating in Sur are applying knowledge management principles or

    technical systems and if so, which departments or sections are they deployed

    in?

    2 - The study will also discover if there is a knowledge management or

    information technology section within individual bank branches in Sur.

    3 -There are statistically significant relationships between knowledge

    management and information technology and areas of competitive advantage

    such as

    financial performance

    control the markets

    creativity and development

    operational efficiency

    Product qualities, at the level of significance =0.05.

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    For the banking sector: -

    The banking sector plays a key role in economic development and as a

    result this study aims to help the banking sector as follows:

    1- Focus attention and future strategy on knowledge

    management and information technology to face the rapid challenges, save

    time and effort, improve the quality of services, improve the Banks Image,increase customer base and remove the impediments of geography.

    2- Information technologies represent a major source

    of nutrition providing various operations and activities of the Banking

    sectors with information which would enable it to collect, storage,

    compilation, analysis and disseminate the information and utilization based

    on scientific objectivity.

    3- This study aims to continue the work of previous internationalresearchers with a focus on the local banking industry in Sur, Oman. As a

    result it will pioneer research on the possible benefits of knowledge

    management in this sector.

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    1 - Gives the researcher a scientific and objective based study

    area and gain knowledge about the reality of knowledge management system

    and information technology and the importance of apply it in the banking sector. This will

    help the researcher in later life.

    2 - The exploration of this domain from its primary and secondary sources will not only

    define but also expand the circle of knowledge and consolidate the information in the

    researchers mind.

    3 - This will improve the ability of the writer to plan, undertake and formulate conclusions

    from independent research in preparation for doctoral studies.

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    1 - This study will examine research on key topics related to knowledge

    management and help to expose the domain to others. It will also act as abasis for others to conduct further research in the future.

    2 Improve on the lack of adequate field studies that focus on knowledge

    management and information technology and their relationship to the

    development of banking institutions specifically in Oman.

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    1- This study will reinforce the necessity of using technology and

    knowledge, which will reflect positively on the economic sector by openingup new horizons for development projects. This will provide new services

    using existing infrastructure and improve the level of service provided.

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    Qualitative Research

    Quantitative methods

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    Two basic sources of information will use:

    1. Secondary sources: Collection of data from various sources, using the search engine:

    www.Google.com to find journal and articles about Knowledge Management, Knowledge

    Development and Information Technology. Journal includes information on Knowledge

    Management Application, Knowledge Development activities, Knowledge Management

    issues. The researcher will address the theoretical framework of previous research tosecondary data sources, such as books, Arab and foreign references of related

    subjects, periodicals, articles, reports, documents, publications, statistics related to

    the subject of research, previous research studies.

    2. Primary sources: This study will carry out using a set of questionnaire. The purposes of

    the research are to measure success factors of banking sectors from adopting knowledge

    development in their business and to collect general information about knowledge

    development in the domain. To address the analytical aspects of the research topic, theresearcher will collect preliminary data from the questionnaire and will distribute it as a key

    tool for research, design specifically for this purpose and will distribute to general

    managers, managers and heads of departments in banks operating in Sur.

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    A questionnaire will be prepared on "The role of knowledge

    management and information technology in achieving competitive

    advantage of banks operating in Sur. "

    Parallel with the objectives of this research, the questionnaire will

    developed according to five sections:

    Section I: It will be about a personal data and the functional effectors suchas:

    sex, age, qualification, specialization, length of service in the bank, named

    career, length of service in the field of study

    Section II: It will be about data related to bank such as:

    type of Bank, number of branches of the Bank, Bank classification, the

    age of the Bank, ATM

    Automatic Bank

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    Section III: It will be about the role of knowledge

    management and information technology and will consist of two areas:

    The role of knowledge management

    The role of information technology

    Section IV: It will be about the use of knowledge

    management and information technology in achieving thecompetitive feature and will consist of five areas:

    * The quality of products

    * Financial performance

    * Control of the markets

    * Innovation and development

    * The efficiency of operations

    Section V: It will be an official question on knowledge

    management and information technology. It will ask about the benefits and

    barriers of knowledge development adoption.

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    Local Studies *

    Arabic Studies *

    Foreign Studies *Similarities between the current study and previous studies *

    What the current study will going to add*

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    1- (Kamla Ali Al-Busaidi), (Lorne Olfman), (Terry Ryan) and (Gondy Leroy),

    (2010) a study about (Sharing Knowledge to A Knowledge Management

    System: Examining the motivators and the benefits in an Omaniorganization)

    2- (F C Gray Southon), (Ross J Todd) and (Megan Seneque), (2002) a

    study about (Knowledge management in three organizations: An

    exploratory study)

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    1- (Abdel Wahab), (2006), a study entitled (the requirements of knowledgemanagement in the Arab cities a case study on the city of Cairo).

    2-(Siam, Walid Z), (2006), (The Extent of Awareness of the Importance of

    Accounting Knowledge Management in the Jordan Industrial Shareholding

    Company).

    3-(Qadoor and Yassin), (2006), a study entitled, (form a proposal to study

    the impact of Information technology on the optimal use of resources in

    the facility), Jordan.4- (Hashem), (2005), a study entitled (knowledge

    management portal for organizational creativity in Egyptian universities).

    5-(Baqyah and Alaredh), (2005), a study entitled (automated modern

    techniques used in developing of banking services and their impact on

    dealing with banks in Jordan).

    6-(Alsaed and Harem), (2004), a study entitled "The relation betweenknowledge management and information technology of competitive

    advantage in the organization, research on the pharmaceutical sector in

    Jordan"

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    7-(Rezouki), (2004), a study entitled (a futuristic vision of the role ofinformation specialists in

    knowledge management), Riyadh.

    8- (Sharif), (2005), a study entitled (Electronic accounting

    information systems risk an empirical study on the banks operating in

    Gaza)

    9-(Buhaisi), (2005), a prospective study to address the reality of the

    Palestinian entitled of (modern information technology and its availability to

    the administrative decision-makers in business organizations)

    10-(Alshentf) (2000) study on (the role of computerized management

    information systems in the process of decision-making, field study on

    commercial banks operating in Palestine)

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    1- (Hurbert, S), (1998), (How Knowledge management Adds Critical Valueto distribution channel management)

    2- (Daniles, N. Carolin), (1996), (Information technology: - The

    management challenge.

    3- (Contributions of KM initiatives to innovation performance)

    4- (Rebecca & Murray), (1997), (Knowledge Management Associates)

    5- (Robertson.J), (2004), (Intranet and Knowledge Sharing)

    6- (Neal Pollock), (2002), (Knowledge Management and Information

    Technology (Know-IT Encyclopaedia)

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    From reviewing of previous studies its clear that the current study will

    address new things, as follows: -

    1- The majority of previous studies conducted in non-local environments,

    while this study will be applied to the Omani banking sector, and it is the

    first study on the concept of knowledge management as an input towards

    the development and improving of administrative processes in the

    banks operating in Sur in particular.

    2-Many previous studies aimed at introducing knowledge

    management and their department and requirements of their

    application, while the purpose of this study is to investigate the role

    of knowledge management and information technology in achieving

    competitive progress in the banks operating in Sur through the innovationof new products, cost reduction, market access and thus increasing profits.

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    The Dissertation officially takes three months and is to be submitted on the 1st of

    Sep 2011. However a lot of background research has already been undertaken in

    the area as part of the development of this proposal.

    The Major Milestones in this project are

    Submission of Initial ProposalCompletion of Literature Review

    Definition of the Question,

    Decision on Evaluation methods and success criteria

    Analysing and Documenting Results

    Finalising Conclusions

    Completion of Dissertation Document and Final Submission

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    Questions?


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