Distill Your Message – Create a One Pager
Presented by the GIOS Grant Proposal Team
September 7, 2018
Do you need research funding but don’t know where to find it ?
Have you found a funder, but are unsure as to how to create a competitive proposal?
Have you created lots of proposals, but you are interested in an opportunity that’s much more complex?
Who ya gonna call?
(Cue the Ghostbusters music)(I just really wanted to start with this slide)
The GIOS Proposal Services Team Rob Melnick
Director, International Programs
Ann Marie HessResearch Advancement Manager
Dana DesonieProposal Manager
Andrea WullenweberR Research Advancement Administrator Sr.
Cindy ZisnerTechnology Analyst
Working with the GIOS Grant Proposal Team
https://sustainability.asu.edu/proposals/contact/
• Contact us ASAP – submit proposal intake form
• Key areas of support:• Scheduling and approvals• Budgets• Fastlane• Review criteria• Develop & edit text• Submission
Where We’re Going in this WorkshopThe importance of distilling your message
The Heilmeier Catechism as a toolWrite a great 1-to 2-paragraphs on your work
Create a one-pager
Distill Your MessageWhat does this mean?Who might you distill your message for?What is its value?What forms might it take? Where and with whom could you use it?
What can a distilled message be used for?• An email to a program officer – today• A one pager – today• The basis for a funding opportunities search – 9/21• An elevator speech – 10/5• Concept paper – workshop?• The basis for telling the general public (i.e. taxpayers, your
grandma) what you do.• The basis for talking with the media – Michelle Schwartz
• Pitch an idea to the media• Respond to a request for an expert• Be the focus of a news release
How do you get to the crux of your work?Heilmeier Catechism
George H. Heilmeier, director of DARPA from 1975-1977, created these questions to help agency officials think about what they wanted to do and/or fund.
Catechism: a series of fixed questions, answers, or precepts used for instruction
The Heilmeier Catechism9 questions total
1.What are you trying to do?2.Who cares about this work?3.If it is successful, what difference will it make?
The Heilmeier Catechism
4. How is this work done today? What are the limits to this work currently?
5. What is your new approach?6. What are the risks and payoffs?7. What will it cost?8. How long will it take?9. What are the ways you will check for success?
Your AudiencePolicymakers• Does this work support my
agenda? • Do my constituents care?
Managers• What will it cost in time,
effort and money? • Who supports this?
NGOs • How does this work fit our
agenda?
Scientists • Is it groundbreaking? • Is it robust?• How does it affect my work?
Your AudienceMedia • Is it news? Will it sell? • Is it a good story?
Foundations• Does it fit within our portfolio?
Citizens• How does this affect
safety/health, livelihoods, and natural resources?
https://www.compassscicomm.org/audience
Heilmeier Catechism (HC) Activity – 20 minutes If you did your homework:
• Get with a partner who has also filled out the HC questionnaire.
• Share your answers• When you are judging your colleague
be critical:• What do you need to know that wasn’t
stated?• Does the questionnaire indicate how this
work will advance the field or make the world a better place?
If you get done with this early, then invite some others to join your group and share with them.
If you did not yet do your hmwk:
• Please answer the first 3 questions of the HC.
1. What are you trying to do?2. Who cares about this work?3. If it is successful, what difference
will it make?• When you have completed the
answers, find someone else discuss your answers with:
• What do you need to know that hasn’t been stated?
• How is this work transformative?
Uses for One to Two GREAT Paragraphs
1. Initial contact with your program officer.
2. To provide background to someone who is writing you a letter of recommendation.
Hi Bill,Would IOS be open to supporting a RAPID request to capitalize on a recent South American locust upsurge to test ecophysiological factors that determine species’ ranges?
Locust swarms are an impressive example of temporary species range expansion. However, despite their massive population fluxes into vast invasion zones, locusts rarely persist in appreciable numbers for more than a few years in their expanded ranges. This 2017-2018 Southern Hemisphere summer marks the first full growing season in 60 years that offspring of invading South American locust swarms are attempting to persist in their invasion zone across Argentina, Bolivia, and Paraguay. This is the optimal window to test mechanisms limiting persistence in these zones. These upsurges typically only last for 1-3 years, but we lack data on how quickly the recession occurs. Therefore, this research depends on a RAPID response. I’ve attached a summary of the project. Thank you in advance for any advice you might have time for! Cheers, Arianne
Help Your Reader See What You Want Them to See
Uses for a 1-pager
• To give to your program officer• To give out at conferences• To send to your dean• To send to the media• To leave behind after a meeting
• Helps the person remember what you said• Helps the person delve deeper into your work, if they
choose
A Great One PagerWhat it is:• A summary of what you are doing• A reference with all of the key
information in one place• A document for your contact to share
with others • A synopsis of what you want your
audience to know that they can refer to if you didn’t get to one of your points during a meeting
A Great One PagerWhat it does
• Starts a conversation• Catches the audience’s attention
• Acts as a reference for your contact to refer to later
How do I Create a Great One Pager?• Use color
• Only 1-2 colors• Use your
institution’s colors, if possible
• Use photos or graphs
• Use good design• Font easy to read• Include white space• Images add value
• Start with the point – too many people start with background or context
• Be concise – use headlines to convey content
Shout out to COMPASShttps://www.compassscicomm.org/
Create a One
Pager Activity –
ends by 1:15 PM
Thanks to the PhotographerMiles Orchinik
https://miles-home.smugmug.com/
Marketing, Communications and Informatics
Communications and Marketing Services• Compliance with branding standards• Marketing brochures and displays• Awards and promotional items• Proposal graphics• Advertising• Writing, proofreading and editing• Multimedia and email marketing• Media relations and training• Reports and news articles• Social media
Web and Informatics Services• Consulting services for faculty regarding
personal and lab websites• Web design and development for GIOS
affiliated projects• Web application development to support
business needs• Research data management consulting• Research data publishing support
sustainability.asu.edu/help
GIOS Proposal Team Workshops for 2018All workshops are 12:00 – 1:30 in WGHL 481 and include lunch
09/07 Distilling Your Message #1 – Create a One Pager
09/21 Expanding Funding Opportunities
10/05 Distilling Your Message #2 – The Elevator Speech
11/09 Graphics, Tables & White Space
11/16 Supplementary Documents
01/11 Budgets and Budget Justifications
01/25 Foundation Funding
02/15 Resubmissions: So Your Proposal Wasn’t Funded, Now What?
03/01 NSF – CAREER, Session 1
04/05 NSF – CAREER, Session 2
(O)KED Workshops for Fall 2018Sign up at Research Academy www.researchacademy.asu.edu
All KED workshops are 10:00 – 11:00 in the Biodesign Auditorium
INTRODUCTORY PROPOSAL WORKSHOPS – Finding Opportunities, 08/21– USAID, Part 1, 09/04– Budgeting, 09/19– Creating a Responsive Proposal, 10/02– Proposal Writing I, 10/16– Proposal Writing II, 11/07– Proposal Layout and Graphics, 11/13– USAID,Part 2, 12/04
See you in two weeks!
sustainability.asu.edu