Date post: | 20-Nov-2014 |
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cnow 09.04.2010
workshop today
trend 1 –theorycitizen generosity
trend 2 - practiceembedded generosity
keeper of the causeproximity
relationshipsknowledge
history & prooftrust and confidence
scary questionsintermediary?
beneficiary upfront?micro causes?personalities?
speed?non?
yo nathalie check the time now please
trend 2
embedded generosity
changed landscapenew trend or new terminology
offline & online applicationcool examples
equation for pre-GFC generosity
what you have -
(what you need + what you want)
=
what you can bear to part with that won’t impact future wants and needs
equation for generation Gwhat we had –
(what we lost + what we thought we needed +
what we now don’t want)
=
what we want to leverage intime, money and networks
to feel better about the world
initiatives/ campaigns/ projects
people (donors, consumers)cause (heart)
resource (incentives)
mechanismsbuy one, give one
give & win
vote 2 give
gift of giving
giveaway
mechanismsall profits to cause
% of net profit
% of purchase
fair trade
via commodity or experience
mechanisms$1 for $1
round up to nearest $1
add margin (product)
offset
payroll
mechanismsloyalty generosity
per use margins/ micro donations
pro bono (skills & hours)
in-kind
recycling
relationshipsbusiness > consumer
business + charitycorporate > staff
individual + networkcharity/ nfp > donor
what’s really new? beyond sponsorship
easier onlinetrade & exchange
“donation”less direct
less ownershipno assumptions
make it easy
process?
define your networkexpand network profile
set objectivesselect mechanismmonitor response
…redefine your network
riskscleansing
alienate your network real value
future valueROI
no value