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Distributed Product Owner Team for an Agile Medical Development - Strategies for growth,...

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Presentation for Agile India 2014 conference, Bangalore This case study is based on SYNGO’s Transition to Agile Project Management with elements of lean for a software organization that is distributed to 7 sites in 5 countries on 3 continents. The main focus is on the ramping up of a distributed Product Owner team, skills, knowledge, communication structure and communication support.
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© Siemens AG 2014 All rights reserved. Answers for life. Distributed Product Owner Team for an Agile Medical Development Strategies for growth, communication, and customer collaboration Andrea Heck, Agile India 2014 Conference, Bangalore, February 2014
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Page 1: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

© Siemens AG 2014 All rights reserved. Answers for life.

Distributed Product Owner Team for an Agile Medical Development Strategies for growth, communication, and customer collaboration Andrea Heck, Agile India 2014 Conference, Bangalore, February 2014

Page 2: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

2014-01-08

Siemens AG 2014 All rights reserved.

Page 2 Andrea Heck / Healthcare SYNGO

Speaker

Andrea Heck Agile Transition Lead & Agile Coach Dipl. Inf (Univ), CSM, CSPO, CSP Siemens AG Healthcare SYNGO Hartmannstr. 16 91052 Erlangen, Germany E-mail: [email protected]

Twitter: @AgileAndrea

Blog: http://agileandrea.com/

Answers for life.

Page 3: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 3 Andrea Heck / Healthcare SYNGO

Distributed Product Owner team @ SYNGO

Conclusion

Customer collaboration

Product Owner team communication

Growing a distributed Product Owner team

Background

Page 4: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

2014-01-08

Siemens AG 2014 All rights reserved.

Page 4 Andrea Heck / Healthcare SYNGO

Distributed Product Owner team @ SYNGO

• SYNGO

• Get the full picture – syngo.via

• Medical product development

• Product and modules

• Large-scale distributed agile transition

Conclusion

Customer collaboration

Product Owner team communication

Growing a distributed Product Owner team

Background

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2014-01-08

Siemens AG 2014 All rights reserved.

Page 5 Andrea Heck / Healthcare SYNGO

Background

SYNGO

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Siemens AG 2014 All rights reserved.

Page 6 Andrea Heck / Healthcare SYNGO

Background

syngo.via Get the full picture.

The syngo.via* 3D routine and advanced reading solution helps to accelerate workflows across all modalities.

“syngo.via can be used as a stand-alone device or together with a variety of syngo.via-based software options, which are medical devices on their own right. syngo.via is not commercially available in all countries. Due to regulatory reasons its future availability cannot be guaranteed. Please contact your local Siemens organization for further details.”

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Siemens AG 2014 All rights reserved.

Page 7 Andrea Heck / Healthcare SYNGO

Background

syngo.via Get the full picture.

It is efficient. It helps to accelerate radiological workflows and save valuable time.

It is flexible. You can customize its applications and layouts in line with your needs.

It is intelligent. The software guides you through the entire workflow.

Page 8: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 8 Andrea Heck / Healthcare SYNGO

Background

Medical Software Development It is special – many regulations need to be considered. For our topic it is important that the problem domain is different from what developers have experience in. “My developers keep telling me: but our users must understand our logic! – It is very hard for them to understand the doctors have a different work context, and a totally different way of thinking.”

(a Product Owner)

Page 9: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 9 Andrea Heck / Healthcare SYNGO

Background

Our product consists of • Modules that represent certain

feature areas, and can be re-used in different products

• Apps using the modules that are created especially for syngo.via

syngo.via

App

Module Module

App

Module

Page 10: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 10 Andrea Heck / Healthcare SYNGO

Background

We have done the transition to agile of a large-scale distributed development organization • Gradually from 2008 • A complete rollout In 2010 • First co-located team in India in 2012 Goals • Improve time to market • Improve quality of delivered products • Customer centered development • Increase team productivity and

motivation

Page 11: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 11 Andrea Heck / Healthcare SYNGO

Background

Page 12: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 12 Andrea Heck / Healthcare SYNGO

Background

Our target structure is • co-located feature teams • Distributed to multiple sites • Suppliers as partners

Product Owner team needs to travel and get distributed

Page 13: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 13 Andrea Heck / Healthcare SYNGO

PO team Customer

collaboration

Product Owner team

communication

Growing a distributed Product Owner team

Background

Distributed Product Owner team @ SYNGO

• Background of Product Owners

• Product Owner team structure

• Knowledge

• Skills

• Investing into Product Owners at partner organizations

Page 14: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 14 Andrea Heck / Healthcare SYNGO

Growing a distributed Product Owner team

Background of Product Owners – previous roles

Product Owner

Software Developer System Tester

System Engineer From R&D department

Product Manager Requirements Engineer

From Product Management department

Radiologist Radiology Technician

From hospital

Service Technician From Customer

Service

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Siemens AG 2014 All rights reserved.

Page 15 Andrea Heck / Healthcare SYNGO

Growing a distributed Product Owner team

Product Owner team structure At transition start: Nearly the whole PO team was located in the headquarters • Many POs have to travel frequently • Their teams are at other sites • Idea:

Develop more Product Owners at all sites

*App or Module

Product Owner team

Module Product Owner*

Module Product Owner

Module Product Owner

Project Lead Lead Architect

Chief Product Owner

Product Owner

Product Owner

Scrum Teams

Page 16: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

2014-01-08

Siemens AG 2014 All rights reserved.

Page 16 Andrea Heck / Healthcare SYNGO

Growing a distributed Product Owner team

Knowledge

Context of work of users

Our product! Agile Product Management

Product Owner Role

User Stories Requirements Engineering

Medical knowledge

Workflows in hospital

Software development context

Software Quality

Usability

Process and Regulations

Stakeholders and interfaces within the organization

Page 17: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 17 Andrea Heck / Healthcare SYNGO

Growing a distributed Product Owner team

Skills

Prioritization

Lead without power

Decide based on business value / customer value

Listen to customers

High communication skills

Taking comprehensible decisions

Coaching

Team Motivation

Ability to convince

Know when you need to ask

Presentation skills – clear, understandable, WIIFY

Focus on substantial issues

Page 18: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 18 Andrea Heck / Healthcare SYNGO

Growing a distributed Product Owner team

Investment into Product Owners at partner organizations We have three successful models for Product Owners at partner sites:

1. Employ a Product Owner from external with excellent problem domain

knowledge – in our case, radiologist, and teach SW development, agile, and our product

2. Take a long years experienced person from a leading software development role, and teach Product Owner role, customer and business topics

3. Ask an experienced Product Owner from headquarters to move (temporarily) to a site

Page 19: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 19 Andrea Heck / Healthcare SYNGO

PO team Customer

collaboration

Product Owner team

communication

Growing a distributed Product Owner team

Background

Distributed Product Owner team @ SYNGO

• Whole PO team

• Core PO team

• Roles in Scrum Team

• Within the module - 3 models

• Travel needs

• Communication tools

• Travel versus online collaboration

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Siemens AG 2014 All rights reserved.

Page 20 Andrea Heck / Healthcare SYNGO

Product Owner team communication

In the whole Product Owner team • Workshops - one to two times per

year: roadmap, big features next release, process improvement

• Weekly sync: virtual status meeting

*App or Module

Site

Product Owner team

Module Product Owner*

Module Product Owner

Module Product Owner

Project Lead Lead Architect

Chief Product Owner

Product Owner Product Owners

Scrum Teams

Page 21: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 21 Andrea Heck / Healthcare SYNGO

Product Owner team communication

In the Product Owner Core Team • Daily sync across modules.

Important content topics are discussed.

• Weekly sync including module architects. Discuss features that concern other modules. .

• Face to face personal meetings between Module POs or with the Chief PO –very helpful.

First all sync meetings were locally in HQ only. Since we also have a Module Product Owner at another site, they have been converted into virtual meetings.

Product Owner team

Module Product Owner

Module Product Owner

Module Product Owner

Project Lead Lead Architect

Chief Product Owner

Page 22: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 22 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Roles in Scrum Team • System Analyst – supports Product

Owner in detailed research and requirements engineering. Documents backlog grooming results in backlog and specifications.

• Team-Architect – coordinates technical features, redesigns, takes care of technical debt, protects architecture

• Scrum Master – takes care for organization, improvement, process

System Analyst

Scrum Master

Architect

Developers and Testers

Page 23: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 23 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Within the Module – model 1 Module Product Owner and module architect in HQ, a few teams - onsite and offsite. • Module PO prioritizes backlog alone

• Backlog grooming with teams is supported by system analyst, module architect and team architects

• Module PO participates in the sprint reviews with each team and accepts the results

Module Architect

Page 24: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 24 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Within the Module – model 2

Module Product Owner in HQ, a local Product Owner and a module architect, a few teams – all offsite on the same site.

• Module PO prioritizes with local PO

• Intense communication M-PO and local PO by virtual sync meetings and visits

• Backlog grooming with teams mainly by local PO

• Local PO participates in the sprint reviews with each team and accepts the results

Module Architect

Page 25: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 25 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Within the Module – model 3

Module Product Owner and module architect in HQ, each team with a team Product Owner - onsite and offsite teams.

• Module PO prioritizes top level

• Top level backlog grooming with team POs, and module architect

• Weekly virtual sync meetings of module PO, module AR, team POs

• Team PO accepts the results of each sprint for his/her team

• Module PO participates in selected sprint reviews

Module Architect

Product Owner

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Siemens AG 2014 All rights reserved.

Page 26 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Travel needs • Module Product Owners travel every

iteration (4 weeks) or every second iteration to spend a few days with their remote teams

• Local Product owners from sites travel to HQ to stay in contact with the rest of PO team, and with other stakeholders (5 to 10 times per year)

Page 27: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 27 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Communication infrastructure for teams and POs

• Conferencing tool including sharing of desktops, collaborative working, chat, voice and video. – To be improved.

• Backlog management tool with different views: Microsoft TFS, with metrics and dashboards.

• SharePoint sites, with documents, blogs and wikis support information sharing

• Communities of Practice for x-site learning and exchanging practices

Page 28: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 28 Andrea Heck / Healthcare SYNGO

Product Owner team communication

Travel versus online collaboration

Initially travel is required

• For building trust between the PO and team or local PO and PO team

• For creating a common background of understanding about the topics

• This cannot be replace by better online meetings and tools.

Later, when they know each other well

• Many meetings can be done online

• Complex discussions still are a challenge, tooling can help here

Page 29: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 29 Andrea Heck / Healthcare SYNGO

Customer collaboration

Product Owner team

communication

Growing a distributed Product Owner team

Background

Distributed Product Owner team @ SYNGO

• Different customer types

• Congresses

• Local collaboration sites

• Customer Use Evaluation sites

• POs travel to special sites

• Radiology workshop

• Admin workshop

Page 30: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 30 Andrea Heck / Healthcare SYNGO

Customer collaboration

Challenge: Different Customer Types All Product Owners need to have access to different types of customers, reflecting different market segments. In our case

• Large and small hospitals • Distributed hospitals with common

infrastructure • Less and more tendency to workflows • Country, culture, tradition…

Page 31: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 31 Andrea Heck / Healthcare SYNGO

Customer collaboration

Congresses Product Owners need to travel to important congresses which our customers visit as well, in our case e.g. ECR in Vienna, RSNA in Chicago, Arab Health in Dubai • Personal customer contacts • Learn from customers • Organize user meetings

Page 32: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 32 Andrea Heck / Healthcare SYNGO

Customer collaboration

Collaboration sites

We have collaboration contracts with hospitals at the cities where we develop • Hospital visits for team members • Product Owners have local contact • Show intermediate state of features

We do a Customer Use Evaluation before each release at 15 to 20 customer sites around the globe • Each Product Owner is main contact

for one site • All Product Owners get summarized

feedback from all sites • Some Product Owners need to travel

to specific customers for their topics

Page 33: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 33 Andrea Heck / Healthcare SYNGO

Customer collaboration

Radiology and admin workshops • Once per year, 10 -15 radiologists

from customers are invited for 3 days • Good mixture of customer types and

countries • All Product Owners can present and

participate: • Features of the current release for

early feedback • Preview on concepts for next

release a) useful feature? b) useable concept?

Admin workshops are the same, but with 10 IT admins and clinical admins.

Page 34: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 34 Andrea Heck / Healthcare SYNGO

Conclusion?

Conclusion

Customer collaboration

Product Owner team communication

Growing a distributed Product Owner team

Background

Page 35: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 35 Andrea Heck / Healthcare SYNGO

Conclusion?

Distributed Product Owner Team Yes, we can! Yes, it is possible and has lots of advantages to distribute the Product Owner team with the co-located Scrum teams to the sites. However, it requires • A lot of travel for the POs in the

headquarters as well as the POs at supplier sites

• Careful, background and skill oriented selection of persons for the PO role

• Investment into closing the knowledge gaps and improving skills

Page 36: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Siemens AG 2014 All rights reserved.

Page 36 Andrea Heck / Healthcare SYNGO

Conclusion?

Goals of our agile transition How much did we reach in 3 agile years and 3 releases in these areas: • Improve time to market • Improve quality of delivered products • Customer centered development • Increase team productivity and

motivation All are significantly improved There is still more to be reached

Page 37: Distributed Product Owner Team for an Agile Medical Development - Strategies for growth, communication, and customer collaboration

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Page 37 Andrea Heck / Healthcare SYNGO

Conclusion?

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Siemens AG 2014 All rights reserved.

Page 38 Andrea Heck / Healthcare SYNGO

Speaker

Andrea Heck Agile Transition Lead & Agile Coach Dipl. Inf (Univ), CSM, CSPO, CSP Siemens AG Healthcare SYNGO Hartmannstr. 16 91052 Erlangen, Germany E-mail: [email protected]

Twitter: @AgileAndrea

Blog: http://agileandrea.com/

Answers for life.


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