INITIAL PITCH.

Lottie Heckman

INTRODUCTION

My Music Magazine genre is ‘dance’ music and will be similar to the magazine Mixmag.

Why did I choose this? -Dance and Pop magazines were the mostpopular genre amongst my target

audience.

MASTHEAD

I feel it fits with the genre of ‘dance’ music.

Typography- Sans serif which is more casual font, fun looking font!

It’s catchy and also reminds the audience of music that would be played in a party atmosphere such as places like clubbing in the destination of Ibiza.

TARGET AUDIENCE 16-20year olds

Name: Holly

Age: 20 years old

Celebrity gossip

Clubbing

Alcohol

animals

USP (UNIQUE SELLING POINT)

Freebie - free ‘Dance’ CD which you can get every fortnight which will include all the latest clubbing tracks.

Why did I choose this?

- Draws in the audience into buying the magazine.

- sustains loyal customers

PRICE £2.99

- Target audience of the socio economic group of ‘working class’.

- Reasonable and comfortable price – attract a large market!

MARKETING

Social networking sites

Posters Buses

TV

PUBLISHER

Development Hell ltd- Currently publish two monthly magazines, The Word and Mixmag.

The world's biggest clubbing social network (download press release).

"the world's biggest selling dance music magazine",

DISTRIBUTOR

COMAG

-The UK's most dynamic marketing and distribution company.

-COMAG represent high profile market leading titles and global brands

Why should you invest into

?- Modern and exciting magazine to read which will engage my audience

To read my magazine. - It is a reasonable price and is guaranteed high revenue and sales.- Publishers -The world's biggest clubbing social network

Therefore will turn out to be a successful product which young

Adults can enjoy while sunbathing on holiday or is something

To do when they are bored.