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AGENDA
• Welcome• Introductions• Membership Trends• Growth Ideas• Retention Ideas• Break• Strategy Planning• Closing Comments
District 6980 Membership Trends2002-2011
Based on SAR Reports
July 2002 1,999July 2003 2,025July 2004 2,159July 2005 2,114July 2006 2,178July 2007 2,199July 2008 2,237July 2009 2,098July 2010 2,075
July 2011 2,049
ROTARY CONSTITUTION
• A “Rotarian” should be A ________________
• According to many worldwide Rotarians, North America’s problem is that its clubs let anyone become a member, and if anyone can become a member, no one will become a member.
RotaryAround the world
•Over 34,000 Rotary Clubs
•1.2 million Rotarians
•How do we help Rotary
continue to grow
Action Planfor membership
A successful Rotary Club will have its:
–President
–Board, and
–Membership Committee
involved in developing an
Action Plan for Membership
Define your goals
• Set a quantifiable membership goal. Increase from “X” to “Y” by June 30, 2012
• Define and improve membership processes for your club
• Identify new ways to engage and immerse new members into the club -- recruitment process, mentoring process, special badge for new members, etc.
• Set a quantifiable goal for improving retention
Some Ideas you can use
• The 25 minute Membership Survey• Encourage members to sponsor new members• Encourage diversity• Invite more women and young professionals• Help members tell the Rotary story
– International projects– District projects– Club projects– The Rotary Foundation
• Public Relations
Group Discussion
• What are some of the best methods you have found or are considering for recruiting new members?
• What is your club doing to increase diversity – age, gender, professions, community leadership, etc.?
• How can your club rebrand itself in your community to help attract and retain people who would be good Rotarians?
Post the name of every Rotarian on the club web-site and on club Facebook pages, Twitter, Linkedin, etc.
New Members, as well as Existing
Members should be financed by the club
to attend Rotary Leadership Institute
www.rlitraining.org
Organize something “FUN” once a month
in a “Non-Rotary” location for Rotarians
to enjoy and bring prospective Members
Engage a “New Member
Committee” and charge them with
putting a “Career Day”
For all Members to participate
CREATING A ROTARYBUSINESS PLAN
1. Establish a Vision.2. Create a “powerful” guiding coalition.3. Create a systematic strategic plan with short
term, attainable goals.4. Remove obstacles.5. Establish a sense of urgency.6. Communicate often.7. DO NOT declare mission accomplished too
soon.