Dive into the colourful universe of PARKER’s Special Editions, a bright new celebration of the brand’s 125 th Anniversary London, December 2013 – To continue its 125 th anniversary celebration, PARKER unveils the brand new Historical Colours 125 th Anniversary Special Editions. Injecting a festive lease of life into these strikingly shaped pens, PARKER revives some of its most innovative and bold historical colours: modern design today meets heritage-inspired shades to form a unique assortment of four vibrant new writing accessories for trendy men and women.
Transcript
Dive into the colourful universe of PARKER’s Special Editions, a bright new celebration of the
brand’s 125th Anniversary
London, December 2013 – To continue its 125th anniversary celebration, PARKER unveils the brand new Historical Colours 125th Anniversary Special Editions. Injecting a festive lease of life into these strikingly shaped pens, PARKER revives some of its most innovative and bold historical colours: modern design today meets heritage-inspired shades to form a unique assortment of four vibrant new writing accessories for trendy men and women.
A bright and bold accessory
The PARKER Historical Colours 125th Anniversary Special Editions showcase the visionary spirit that makes PARKER beloved worldwide. These one-year Special Editions, made up of two of the brand’s most successful lines, will brighten up your day. United in colours for this radiant collection, the curvy and chic Urban Premium and the sleek and contemporary Parker IM Premium pens are the latest accessories for the up and coming generation of tastemakers and go-getters. Revisiting four of the brand’s boldest historical hues – Mandarin Yellow, Penman Blue, Big Red and Blue-Black – these flamboyant new pens offer a true boost of energy. As striking and avant-garde today as they were in their first emblematic releases, the blazing tones of this collection are made to match audacious personalities and varying styles. These on-the-go writing companions are perfect for all those who want to embrace colour in all its glory.
Dress to impress with these elegant 21st century Urban Premium pens
The new Urban Premium Mandarin Yellow and Penman Blue will be sure to delight all those looking for bright inspiration to match their outfit. Strike a pose! This season, the golden yellow and deep blue shades displayed on the Urban Premium pens, combined to an aluminium body with a brushed effect and golden trims, will add a touch of dynamism to any trendy look. Whether taking down notes at a talk or writing the next concert date, the new Urban Premium pens are tailored for on-the-move city dwellers with a flair for style.
Stand out from the crowd with the new eye-catching Parker IM Premium pens
The Parker IM Premium pen is now available in Big Red and Blue-Black to add a touch of jazz to daily life. Together with the model’s contemporary design, the perfect splash of colour, the chrome trims and the use of aluminium with a brushed rendering, will complement the look of fashion-conscious professionals. Sliding easily into a jacket pocket, these new Parker IM Premium are the perfect accessories to jot down ideas on the go or to sign a first contract. Be ready as these pens are sure to grab the attention of those around!
Bright, bold and contemporary. The new Historical Colours 125th Anniversary Special Editions offer PARKER’s unique writing experience combined with a modern design and a colourful universe to delight dynamic men and women. And as the festive season draws near, these new pens are the perfect striking present to give to a loved one to complement an outgoing personality.
Step into PARKER’s colourful design history!
In 1888, the brand’s founder George Safford Parker stated that ‘it will always be possible to make a better pen’. 125 years later, this ethos still drives PARKER. For this anniversary, the brand pushes the boundaries of writing accessory design once again in these spirited Historical Colours 125th Anniversary Special Editions. This new collection reveals a palette of some of the brand’s most iconic colours genesis.
Travel from East to West with the Urban Premium Mandarin Yellow
A bold entrepreneur and pioneering spirit, George S. Parker dared to travel the world long before his peers. During one of his trips to the Orient in the 1920’s, Parker became
enamoured by the beautiful yellow of a Cloisonné vase from Asia. This inspired him to use the striking hue in the emblematic Duofold line, demonstrating his avant-garde
sense of modernity. This colour’s reinterpretation on the Urban Premium Mandarin Yellow carries with it all the voyaging spirit of its predecessor in its bright golden glow.
Write intensely with Urban Premium Penman Blue
The Urban Penman Blue pays tribute to the runaway success of PARKER Sapphire Ink. Famed for the intensity of its colour, the extraordinary tincture of the
celebrated ink became an instant favourite amongst pen-lovers. This famous hue is today enhanced by a bold contrast between the rich, grey-tinged pigment and
the modern aluminium barrel and cap of the new Urban Premium Penman Blue.
Start a revolution with the Parker IM Premium Big Red
PARKER revolutionized the pen market in 1921 with the introduction of its Duofold Big Red, an unprecedented triumph in daring design and colour which represented the rage and flare of the Roaring Twenties. A real breakthrough in the industry, this bold and
charismatic writing instrument became a legend of visionary pen-making. Its intense shade remains a beacon of the brand’s sense of innovation and audacity, moulded to a
modern aesthetic in this year’s Parker IM Premium Big Red.
Re-write history with Parker IM Premium Blue-Black
Praised as much for its quality as for its distinctive colour, the quick-dry PARKER Quink ink garnered global acclaim when first launched back in 1931. PARKER Quink marked
yet another triumph for the brand and set another revolutionary benchmark for the industry to see. Glistening in its elegant bottle designed by a renowned glass artist,
PARKER Quink’s uniquely deep and clear hue soon became the quality reference for pen-lovers worldwide. Re-mastered here in the Parker IM Premium Blue-Black, this unique
shade will forever evoke the breakthrough success story of PARKER’s fast drying ink.
Historical Colours 125th Anniversary Special Editions
• Colour inspirations: § George Safford Parker’s travels in the Orient back in the 1920’s for the Urban Premium Mandarin Yellow§ PARKER Sapphire Ink introduced in 1993 for the Urban Premium Penman Blue
• Cap & Barrel: anodized aluminium cap and barrel• Trims & front end: shiny golden finish / shiny golden grip area for Ballpoint Pen / black section for
both Fountain Pen and Rollerball Pen• Available in 3 modes: Fountain Pen, Rollerball Pen and Ballpoint Pen
§ Fountain Pen with a stainless steel nib for resistance and durability§ Rollerball Pen with cap on/cap off system and fitted with fine black refill § Ballpoint mode pre-loaded with the QuinkFlow* refill
Parker IM Premium Big Red & Blue-BlackProduct Features:
• Colour inspirations:§ Iconic 1921 Duofold Big Red for the Parker IM Premium Big Red§ Famous Quink ink of 1931 for the Parker IM Premium Blue-Black
• Cap & Barrel: anodized aluminium cap and barrel• Trims & front end: shiny chrome finish / brushed chrome section • Available in 3 modes: Fountain Pen, Rollerball Pen and Ballpoint Pen
§ Fountain Pen with a stainless steel nib for resistance and durability§ Rollerball Pen with cap on/cap off system and fitted with fine black refill § Ballpoint mode pre-loaded with the QuinkFlow* refill
The Historical Colours 125th Anniversary Special Editions will be available from February 2014 in selected pen retailers.
* QuinkFlow: ‘The smooth and authentic PARKER ballpoint refill for an easy and controlled writing experience’
PARKER celebrates its 125th anniversarywith sumptuous Limited Editions
To mark 125 years of visionary design and unique know-how, PARKER has created these two sumptuous 125th Anniversary Limited Editions including the Duofold Giant and the Duofold Senior. These two refined new pens draw their very sophisticated allure from the brand’s distinctive authenticity and are inspired by the same deep roots. With an elegant and contemporary sublime touch, both these Limited Editions thus revisit the prestigious Duofold line and the iconic ‘ciselé’ pattern.
The Duofold Giant 125th Anniversary Limited Edition is available upon request since October 2013 at selected luxury
retailers and department stores. You can discover it at Harrods, 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL and
Selfridges, 400 Oxford St, London W1A 1AB.
The Duofold Senior 125th Anniversary Limited Edition is available since December 2013 at premium pen retailers.
Duofold Giant125th Anniversary Limited Edition
Duofold Senior125th Anniversary Limited Edition
Stay in contact with us
Discover more on www.parkerpen.com And Follow PARKER on Facebook/parkerpens and Twitter.com/ParkerPens
Discover more about PARKER’s 125th Anniversary:• 125 years of History: http://youtu.be/DWiJ8f1X4dk
• 125 years of Craftsmanship: http://youtu.be/_kY19OUKqTU
• 125 years of Expertise: http://youtu.be/1AgcigV260c
• 125 years of Innovation: http://youtu.be/_EWl5HT9Llo
Press Contacts
For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact:
Established in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in fine writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide for its use of high quality materials, PARKER puts its renowned expertise into every pen through rigorous testing and attention to detail. PARKER is owned by Newell Rubbermaid and has a global presence with outlets in 145 countries. PARKER continues to believe in the importance of writing, because the words we speak can be heard by many, but the words we write transcend time.
