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Diverge to Converge: The Integrated Future of PR Chris Kemper @chriskemper
| Date post: | 06-Aug-2015 |
| Category: |
Marketing |
| Upload: | chris-kemper |
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Diverge to Converge: The Integrated Future of PR
Chris Kemper@chriskemper
Bee Background
• Nation’s largest and longest‐running educational program
• Founded in 1925• History in 2014
@chriskemper
Baseball, Apple Pie and…
• Part of the collective American experience• Iconic symbol of education and opportunity • Continued relevance in modern culture
@chriskemper
@chriskemper
PIC 1
@chriskemper
The Bee and ESPN
@chriskemper
Paid: Like and Tune‐In
@chriskemper
Owned: Website
@chriskemper
487,714
Owned: Website, Social Media
@chriskemper
Owned: Social Media
@chriskemper
107,498294,524
23,434
PIC 2
@chriskemper
Earned
@chriskemper
Earned
Earned
Earned
@chriskemper
The Birth of the #Spellfie
@chriskemper
The Birth of the #Spellfie
@chriskemper
PIC 3
@chriskemper
2014 Bee Week Impressions
• 733 million total impressions:–698,957,300 through traditional media–18,093,871 through Facebook–13,956,500 through Twitter–1,427,297 through Flickr–487,714 through Spellingbee.com–53,469 through YouTube
@chriskemper
2014 Bee Week Buzz
@chriskemper
2014 Bee Week Buzz
@chriskemper
2014 Bee Week Buzz
@chriskemper
2014 Bee Week Buzz
2014 Bee Week Buzz
Next Year
@chriskemper
Next Year
@chriskemper
• “Bee” visual• Listicles create buzz• Reallocate paid campaign • “Bee” data driven
@chriskemper l [email protected] l 513.977.3862
