In what ways can a company divide market into segments?

Identifying Market Segment and Targets

4 Ways of Market Segmentation

Way 1

GeographicBased on Region, States, Nation, Cities and

Neighborhood

Social and Religious Conditions

Food Habits

Climatic Aspects

For Dry Regions like Rajasthan and other such places, we have

Companies which provide Cooling

Appliances like coolers, A.C.

Incense stick companies targeting cities with heavy religious inclination

Way 2

DemographicBased on age, life, gender, income, socio economic status

Targeted for High Class People Female Beauty Product

Way 3

psychographicBased on psychology and Demographic Parameters

The VALS System

Example of Psychographic Segmentation

For diet Conscious Consumers

Way 4

Behavioral

“Based on the Knowledge, Attitude, use and Response of Consumers towards a product”