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DIY DESIGN HACKS

How to Use Visual Marketing to Leave the Competition in the Dust

Peg FitzpatrickDirector of Digital Media

Co-Author of The Art of Social Media: Power Tips for Power Users

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I’m @PegFitzpatrick.Social media strategist and co-author of The Art of Social Media

1. Why visual marketing?

2. Why do people share on social media?

3. How to create your visual style guide

4. How to use visuals with your blog

5. Tips for tools

SESSION OVERVIEW

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Why use visual marketing?

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93%

Of our communication

is visual.• Via Hubspot

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Images are easy to remember and quick to consume.

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2 Why do people share on social media?

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94%

Of people consider

whether this will be

helpful for others.

• From The New York Times

Psychology of Sharing study

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1. Share to grow and nourish relationships

2. Be helpful

3. Define ourselves to others

From The New York Times Psychology of Sharing study

Sharing is caring

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Most people are not content creators.

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1. Keep it simple

2. Share with beautiful graphics

3. Provide helpful information

Make it easy to share

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Is your content helpful? Easy to share?

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3 How to create a style guide

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“Strive for two things in design: simplicity and clarity. Great design is born of these two things.”

Lindon Leader

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1. Color palette

2. Mood and feel of brand

3. Font choices

4. Type of image

Elements of style

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Color palette

Choose two or three

colors for your brand.

Be consistent!

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1. Use a photo that you love

2. Adobe Color will help you create a palette

3. Save the color codes in Canva

4. Don’t guess on colors

How to create a custom color palette

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Be consistent

Using the same colors

helps people recognize

your brand in an instant.

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Mood and feel

Playful?

Serious?

Inviting?

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Font choices

Choose two or three

fonts for your brand.

Keep it simple.

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Images

Tell a story with consistent

images and graphics.

Use the same filter.

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4 How to use visual marketing with your blog

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Make it easy to share

Add Open Graph

images to your blog

posts.

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Title it right!

Write great titles for

each post. Keywords

count but write for

humans, not algorithms.

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Meta data counts

Your meta data

becomes the subtitle on

posts when shared on

social media.

1. Pinterest 735 pixels x 1102 pixels

2. Instagram 640 pixels x 640 pixels

3. Blog post 735 pixels x 315 pixels (or to fit your theme)

4. Facebook 940 pixels x 788 pixels

5. Twitter 1000 pixels x 500 pixels

6. LinkedIn 700 pixels x 400 pixels

Sizes for social media graphics

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5 Tools of the trade

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Canva

• Create your own templates

• Resize designs with a click

• Easy to work with a team

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Pic Monkey

• Use all the fonts on your computer

• Create transparent backgrounds

• Easy to use

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Lynda.com

• Invest in learning

• Amazing tutorials

• Educate at your own

pace

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Adobe Creative

• Huge array of products

• Adobe Color for

palettes

• Create professional

designs

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YouTube

• Tutorials for visual learners

• Subscribe to channels for updates

• Easy to use

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• Canva

• Pic Monkey

• Lynda.com

• Adobe Creative Suite

• YouTube tutorials

Visual design tools

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6 Get appy

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Word Swag

• Super quick mobile

designs

• Add your watermark

• Tons of photos to use

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Over App

• Cool designs

• Unique fonts

• Holiday artwork

packs

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PS Express

• Edit your photos

• One-touch editing

• Filters

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Adobe Color

• Create beautiful

palettes from your

smartphone photos and

share across all

devices

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Camera Awesome

• Grids for photos

• Golden ratio template

• One finger zoom

• Photo or video

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• Word Swag

• Over App

• PS Express

• Adobe Color

• Camera Awesome by Smug Mug

Get Appy

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Questions?

Love to hear them!

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Thank you!

Find me @ PegFitzpatrick.com