HOW TO GET

PRODUCE GREAT

RESULTSS a r a h B e s t , C E O

s a r a h b e s t s t r a t e g y . c o m

y o u r s o c i a l m e d i a t e a m t o

WHO ARE WE?

An award-winning digital marketing agency focused on social media and Google search optimization.

WHAT WE DO1. Build strong in-house teamsthrough independent audits, training,and support through periods ofchange.

2. Support teams who don't have thebandwidth to manage social media(organic and paid)

STRATEGY IS USELESS

IF YOU CAN'T IMPLEMENT IT

HUNDREDSW E ' V E A U D I T E D

O F S O C I A L M E D I A A C C O U N T S

C O M P A N Y . C O M

Can play a significant role in keeping your team from achieving its potential

and your organization from achieving your marketing and business goals 

WORKFLOWA N D T H I S I S W H A T W E F O U N D :

NO CLEAR VISIONL e a d s t o w a s t e d r e s o u r c e s ,   w a s t e d b a n d w i d t h , a n d l o w

m o t i v a t i o n .

TIP #1

Craft a clear vision statement to motivate

your team, prioritize time and resources, and get

executive buy in.

To see and understand the impact of our work, and invite them through clear and thoughtful calls-to-action to conserve nature for its own sake, and its ability to fulfill our needs and enrich our lives.

I N T O T H E F I E L D

WE TRANSPORT OUR FANS

Vision Statement

“ANIMATE WITH PURPOSE, DON’T MOTIVATE WITH REWARDS.

NOTHING BONDS A TEAM LIKE A SHARED MISSION.”

- Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us

PUTTING OUT FIRESL e a d s t o l a c k o f s t r a t e g y , a l a c k o f c o h e r e n t b r a n d i n g a n d v o i c e ,

a n d e m p l o y e e b u r n o u t

TIP #2

Have cross-department meetings once a quarter to look at what's coming down the pipeline and

opportunities to cross-promote. Set deadlines and

promote accountability.

NOT ENOUGH TIMEI n e f f i c i e n t a n d i n a p p r o p r i a t e

p l a n n i n g l e a d s t o d e m o t i v a t e d t e a m s .

TIP #3

Set goals that make sense within your current bandwidth. Focus planning on a

high level instead of getting mired in details. What's coming down the

pipeline? What's happening in your audience's life? Who can help get 

the word out?

That never goes out of date.

B U I L D A L I B R A R Y O F E V E R G R E E N C O N T E N T

Adapt the core pages of your website into social media

content. Have monthly calls-to-action logged in a

spreadsheet so that you can quickly reuse them or adapt

them.

TIP #4

NOT ENOUGH MONEYH a v e y o u a l l o c a t e d e n o u g h

t o a c h i e v e y o u r g o a l s ?

TIP #5

Ask your team what tools they need to succeed. Use your vision to prioritize what you spend. Advocate for what

you really need by leading with impact on objectives and goals.

6. EQUIPMENTA loaner library of equipment

such as phones with good

cameras or GoPro cameras

can help you stretch limited

resources and improve the

quality of your team's work.

Ask your team about their

strengths and weaknesses.

Sponsor a brown bag lunch

once a month to celebrate

those strengths and elevate

the work of your whole team.

Encourage peer-to-peer

mentoring.

7. TRAINING 8. TOOLSYour team might want to pull

good reports for you but not

have the ability to do that 

efficiently due to a lack of

social media management

tools.

C O M M O N S T A F F N E E D S

UNABLE TO MEASURE ROIN o t h a v i n g d a t a c a n m a k e

y o u r l i f e d i f f i c u l t .

TIP #9

Measure less at first. Focus on the metrics that show whether people have

done the thing you want them to do. Create a template for your reports to

make sure you're getting identical data from everyone. 

POOR BRANDINGY o u r t o n e a n d v i s u a l

b r a n d a r e a l l o v e r t h e p l a c e .

TIP #10

Go beyond a visual brand guide. Use templates! Canva  is a great low-cost tool for creating well-branded visual

content without needing constant support from a graphic designer.

BONUS TIPM O T I V A T I N G Y O U R T E A M T O G E T G R E A T

R E S U L T S

What if you empower your team to use whatever skills they are best at to achieve your collective goals? No matter whether that's a well- optimized blog post, a series of tweets, or a video promoted across channels, they can contribute their best work to hit a monthly goal.

W O R K A S A T E A M T O C R O S S A F I N I S H L I N E .

SET COLLABORATIVE SHORT-TERM GOALS

“PITTING COWORKERS AGAINST ONE ANOTHER IN THE HOPE THAT COMPETITION

WILL SPARK THEM TO PERFORM BETTER RARELY WORKS—AND ALMOST ALWAYS UNDERMINES INTRINSIC MOTIVATION. IF

YOU’RE GOING TO USE A C-WORD, GO WITH 'COLLABORATION' OR 'COOPERATION'." - Daniel H. Pink, Drive: The Surprising Truth About What

Motivates Us

YOUR TEAM ROCKS

& WE'RE YOUR #1 FANT a l k t o u s a b o u t g e t t i n g a n i n d e p e n d e n t r e v i e w o f y o u r

w o r k o r w o r k f l o w . 8 1 5 - 5 4 6 - 4 9 0 3

s a r a h @ s a r a h b e s t s t r a t e g y . c o m