1

Agenda

• Vision and Mission• Difference between Vision and Mission• Article Analysis• Conceptual frame work of Vision• Core Ideology - Core Values

- Core Purpose• Envisioned Future - BHAG

- Vivid Description

2

Mission

What is our Business?Microsoft's mission: To enable people and businesses throughout the world to realize their full potential.

• Vision

What do we want to become? Microsoft's vision: A personal computer in every home running

Microsoft software.

3

• The mission of Farm Fresh Produce is:

“To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”

4

• The Vision of Farm Fresh Produce is

“We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours.”

5

Vision

Core Ideology

-- Core Value

-- Core Purpose

Envisioned Future

-- BHAG

-- Vivid description

6

Core Value

• What is Core Value?

-- Differs from company to company

-- Choosing core values

-- Mars Group

-- Individual values

7

Core Purpose

• Reason for being• Cannot be fulfilled & should not be changed• Five why ??• It is a Guide & Inspiration

E.g.. 3M , HP, Nike, Sony, Wal-Mart , Walt Disney• Random Corporate Serial Killer - Game

8

Discovering Core Ideology

• Cannot be Created but only to be discovered • Meaningful and Inspirational for People Inside • No Confusion between Core ideology & Core

Statement • Core Competencies • Deeper understanding Of Organization

9

BHAG

• Big, Hairy, Audacious Goals!• Bold missions• Corporate booster• Proactive thinking• Ends justifies the means

10

BHAG

Target Common –enemy Role-model Internal Transformation

11

Vivid Description

• Translating words to pictures• Picture Painting• Essential parts of Vivid description• Ex: Henry Ford

Ambani’s vision

A P J Abdul Kalam’s Vision 2020

12

Conclusion

“The very essence of leadership is that you have to have a vision.”

-- Theodore Hesburgh

“Cherish your vision and your dreams as they are the children of your soul; the blueprints of your ultimate achievements.”

-- Napoleon Hill

13

Thank You!