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DOWNTOWN LONG BEACH
ECONOMIC
PROFILE2014
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ECONOMIC PROFI
CONTENTS
4
DOINGSINESS
8
DOWNTOWNDEVELOPMENT
12
TRANSIT
16
DEMOGRAPHICS
PSYCHOGRAPHICS
18
RESIDENTIALPOPULATION
20
HOUSING
24
WORKFORCE
26
OFFICESPACE
30
SHOPPING
34
RETAILSPENDING
38
TO
4
DOWNTOWN LONG BEACH ASSOCIATES ECONOMIC PROFILE 2
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EALIZE PPORTUNITY NVEST
DOING
BUSINESS INDOWNTOWNLONG BEACH
Welcome to Downtown Long Beach!
Located between Los Angeles and Orange County, Downtown Long Beach is at the center of SCalifornia business. A burgeoning urban environment, Downtown Long Beach features a waview, business district, a historic architectural atmosphere, and a cultural arts scene. Pairedstrong sense of authenticity that attracts residents to this urban center, Downtown Long Beapromising site for new business development in Southern California.
The strong customer base of 30,000 residents and millions of visitors each year is enhanced by thbusiness-friendly policies. The Downtown population continues to grow, with several high-rise resprojects on the horizon that are expected to add hundreds of luxury units to the citys core. Addi
policies such as the Downtown Plan, Long Beach Housing Element and Adaptive Reuse Ordstreamline development, clarify permitting processes, promote preservation of historic propertoer a sustainable roadmap for growth. Downtown Long Beach also has the benet of two B
Improvement Districts (BIDs) that oer a wide range of value-added economic development s
for current and prospective businesses.
Entrepreneurs, developers, and business owners are realizing the potential ROI in DowntowBeach not just their Return On Investment, but also their ability to Realize Opportunity andDowntown Long Beach is full of opportunities and our team is ready to work with you every stepway and make it easier to gain the ROI youve been looking for.
Kraig KojianPresident & CEODowntown Long Beach Associates (DLBA)
DOWNTOWN LONG BEACH ASSOCIATES
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PRIME LOCATIONDowntown Long Beach is one of Southern Californias most unique wa terfront urban destinalive, work, and p lay. As Californias sixth-largest city, Downtown Long Beach is centrally locata mere 20 minutes from bo th Los Ange les and central Orange County. Additionally, visitors caaccess Downtown via public transit and explore its many shops, restaurants, and attractions or on foot. Downtown Long Beach offers all the amenities of a major urban center within a cleacommunity and is enhanced by the temperate climate and breathtaking ocean views.
A VALUE-ADDED BUSINESS ENVIRONMENTDowntown Long Beach has the added benet of a community-led Business Improvement administered by the DLBA, that ensures Downtown streets are clean, safe, and vibrant. Lecomprehensive strateg ic plan that emphasizes Economic Development, the Public RealmSafety and Marketing & Communications, the DLBA takes a multifaceted leadership apprenriching the Downtown experience. The most visible of these services are the C lean a nd Safeserving an area frequented daily by thousands of employees, residents, shoppers, and tourisDLBAs Clean and Safe teams facilitate cleanliness, maintenance, public safety, and ambas
services that enhance both physical and experiential aspects of the public realm in Downtow
The DLBA is an excellent resource to mycompany and my local business district.They provide public relations assistance,introductions to City Hall, and attractnew customers through marketing andevents.
- Jose Cordon, 1897LB
ECONOMIC PROFILE 2
BUSINESS AND CUSTOMER ATTRACTIONThe DLBA utilizes a comprehensive approach to a ttrac tibusinesses and c onsumers to Downtown Long Beac h. Frommedia ca mpaigns to traditional print advertising, the DLa variety of platforms to promote everything DowntowBeach has to offer. Additionally, the DLBA produces moredozen annual events that attract tens of thousands of revegenerate millions in consumer spending.
ECONOMIC DEVELOPMENT SERVICESIn addition to attracting business and investment to DowntoDLBA also helps existing businesses thrive by constantly imthe political and regulatory climate and provides directs sincluding:
Liaison services between businesses and c ity depart Property owner and brokerage co ntacts Site selection assistance
Business deve lopment resources
EMPHASIS ON THE PUBLIC REALMThe DLBA works to identify and oversee projects that will ethe physical environment within Downtown. From stoactivation programs to alleyway beautication grantsprojects are designed to beautify Downtown, enhancesafety, and expand accessibility.
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DOWNTOWN
DEVELOPMENT
DOWNTOWN LONG BEACH ASSOCIATES
BUSINESS-FRIENDLY POLICIESTHE DOWNTOWN PLAN: INCENTIVIZING DEVELOPMENTIn January 2012, the Long Beach City Council approved the progressive Downtown Plan, adoc ument that established the permitted land uses, zoning, development, and other design stafor Downtown. The Downtown Plans intention is to ensure that new investment occ urs in a manis consistent with urban city-building and blends with the character of surrounding neighborho
while streamlining permitting processes and incentivizing investment.
ADVANTAGESThe Downtown Plan and its companion Program Environmental Impact Report (PEIR) provide a of incentives and advantages compared to other communities, including, but not limited to:
The city-initiated certied PEIR can relieve developers from conducting their own full level environmental impact reports for new development. While deve lopers must still perInitial Study, the PEIR can save developers years of environmental review and millions of
Reduced parking requirements incentivize a park once strategy Exempting the rst 6,000 square feet for all new retail, restaurant, ofce, hotel, and servi
from off-street parking requirements
Allowing on-premise alcohol sales by right within most of the Downtown Plan geography
Design standards encourage app ropriately-sca led development massing, ac tive grouuses, high-quality materials and architec ture, the preservation o f historic assets, adaptiv
and a n enhanced public realm designed to enco urage ac tive pedestrian ac tivity
LONG BEACH HOUSING ELEMENT: SETTING A ROADMAP FOR THE FUTUREIn compliance with State law, the Housing Element is an important policy document createadopted by the city to guide housing development for the next several years. Programs in the Element, including home rehabilitation, rental assistance, homebuyer assistance and more, preserve and improve the existing housing stock in Long Beac h, ensure that a deq uate sites housing development exist, and remove governmental constraints on such develop ments. Trecent version of the Housing Element, adopted in January 2014, provides strong guidance
future of Long Beach housing development.
ADAPTIVE REUSE: PRESERVING THE PAST, PLANNING FOR THE FUTUREDowntown Long Beach c ontains many historic buildings with architectural creativity and character. To help preserve these structures while streamlining development, the city adopAdaptive Reuse Ordinance in March 2014. This policy built upon the Downtown Plan by streaprocesses in Downtown a nd expa nding adaptive reuse c ity-wide. Residential projects like The
and and Pine Square Apartments (see page 9) are just a couple of examples of successful Ad
Reuse projects currently in development.
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TRANSIT
TRANSITMADOWNTOWN LONG BEACH ASSOCIATES
FREEWAY ACCESSDowntown Long Beac h is a short commute to Los Ange les and O range C
via the robust Southern C alifornia freewa y system.
BIKE FRIENDLINESSBy opening the na tions first bike c ommuter station, C alifornias first sepbike lanes, and hosting the Tour of Long Beac h race a ll benefits founDowntown Long Beach was rated in the top 20 most bike-friendly c itieUnited States by Bicycling.com.
PARKINGThere are nearly 15,000 publicly accessible parking spaces in DowntowBeach. In recent years, many coin-operated parking meters were re
with multi-space cred it card operated units at The Pike shopp ing centalong Broadway and 3rd Street.
LONG BEACH AIRPORTDowntown Long Beach is only four miles southwest of the Long Beac h which is the west coast hub for JetBlue Airlines. The airport serves moremillion commercial passengers annually and boasts a brand new 1,989parking structure and 74,000-square-foot passenger concourse expwhich showcases Long Beach vendors.
METRODowntown Long Beach is the southern terminus for the Los Angeles MetLine light rail corridor, which c onnec ts Downtown Long Beach to Los Adestinations like the Staples Center and Hollywood.
WALKABILITYThe City of Long Beac h is the most walkab le large city in Southern Califorthe 14th most walkable large city in the nation, according to WalkScorAdd itionally, Downtown Long Beac h is one of the most walkable neighbowithin Southern Ca lifonia, where most errands ca n easily be a cc omplisfoot.
LONG BEACH TRANSITThe rece ntly remod eled Long Beach Transit Gallery, located a t First StrePine Avenue ad jac ent to the Me tro Blue Line stop, p lays host to the mof Long Beach Transits regular bus routes and additional regiona l bus Additionally, Long Beach Transit offers free access to the major attracDowntown Long Beach via the Passport.
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MAP NOT TO SCALE
LincolnPark
DrakePark
PASADENA
WESTCOVINAEL MONTEROSEMEAD
LYNWOOD
SOUTH GATE
HUNTINGTON
PARK
COMPTON
DOWNEY
BELLFLOWER
LAKEWOOD CERRITOS
CYPRESS
WHITTIER
PICO RIVERA
MONTEBELLO
FULLERTON
ANAH
GARDEN GROV
HUNTINGTON
BEACH
SEAL BEACH
SAN PEDRO
GETTING AROUNDDOWNTOWN Bike Lanes
Passport Line
Freeways
Metro Blue Line
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DEMO-
GRAPHICS
AT A GLANCE
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
3-MILERADIUSDOWNTOWN
2000
2013
12,796 81,910
$32,048 $40,339
$56,448 $56,608
$92,866 $161,250
$339,250 $391,039
30.0 28.5
30.8 31.8
31.13% 29.50%
27.09% 25.30%
17.91% 17.90%
13.38% 12.50%
14.13% 13.60%
17.63% 16.40%
11.38% 16.00%
12.32% 9.20%
7.11% 8.90%
6.14% 5.40%
23.33% 25.88%
9.91% 11.22%
20.52% 18.60%
15.50% 14.40%
13.98% 12.90%
9.26% 9.30%
7.49% 7.70%
HOUSEHOLDS
AVERAGE HOUSEHOLD INCOME
AVERAGE HOME VALUE
MEDIAN AGE
HOUSEHOLD BY INCOME
POPULATION BY AGE
ADVANCEDEDUCATIONALATTAINMENT(AGE 25+)
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PSYCHO-
GRAPHICS
DOWNTOWN LONG BEACH ASSOCIATES
PSYCHOGRAPHIC OVERVIEWPsychographic information is used as a complement to a communitys demographic detprovides greater insight into the persona lities and sensibilities of a population. By combining dca tegories of peop le within spec ific locations, psycho ana lytics create a model of diverse classifications and produce s unique behavioral market segmentation. Based on these treclear that Downtown residents are be coming more a ffluent, educa ted, and cosmopolitanare the fastest growing segments of the Downtown population in the last year:
OLD AND NEWCOMERS:These households are typica lly betheir careers or are retiring. There are more singles and households in these neighborhoods than others. Theabove average educational attainment. Their pureflect the free lifestyles of singlesand renters. They readnewspapers, watc h TV, listen to c ontempo rary music, a nthe movies.
METRO RENTERS:These households are young and edsingles who are beginning their professional careers imetropolitan cities. This group is younger and more diverthe U.S population. They are one of the most educated They tend to buy from Banana Republic, Gap, Nordstroonline retailers. These residents exercise regularly andtravel. They fully utilize amenities offered in cities by museums, going dancing, and attending concerts.
YOUNG AND RESTLESS:These households are young anhalf are single or shared. They are ethnica lly diverlive in metropo litan areas. These young professionalsbusy lifestyle and are technologically inclined. Theyconveniences and frequently go o nline to communicateand keep up with the latest trends.
INNER CITY TENANTS:These households represent urban dand a re multicultural. They are younge r than a veragemedian age of 27.8 years old. They have a busy lifestyto go to movies, and enjoy professional football and basgames.
1
2
3
4
UP44%
UP26%
UP23%
UP15%
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RESIDENTIAL
POPULATION
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
A GREAT PLACE TO CALL HOMEIndividuals and families looking for a vibrant urban environment are moving to Downtown Longin increasing numbers. According to 2010 data, the poplation density is twice as high as the rescity and the population is growing four times faster than the rest of Long Bea ch. This is due in lato Downtown attractions including the Long Beach Performing Arts Center, Museum of Latin AmArt, and Aquarium of the Pacic, along with the renaissance of dining centers like The PromenaPine Avenue that offer craft beer, ne wine, and award-winning dishes to the cuisine-consciothe high walkability, bikeability, and easy access to the beac h, it is easy to see why more anpeop le are ca lling Downtown Long Beach home.
WHO LIVES IN DOWNTOWN?Nearly 30,000 people call Downtown home, but who are they?
30% are between the age of 19 to 34 and 29% are between the age of 35 and 54
The largest percentage of residents (20%), work in the Educational Services and Health Ca
followed by 15% that work in the Professional, Scientic, Management, and Administrative More than 37% of owner-occupied housing in Downtown cost $300,000 or more whereas
only 5% accounted for same price range
Over 58% have some college education or higher
Average household income is $56,448, which is a 76%increase compared to 2000
Source: U.S. Census, 2011; ESRI, 2012; DLBA
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DID YOU KNOW?The average householdincome in Downtown LongBeach has increased by76% since 2000.
DOWNTOWN LONG BEACH ASSOCIATES
GE DISTRIBUTIONOWNTOWN LONG BEACH
OUSEHOLD INCOME DISTRIBUTIONOWNTOWN LONG BEACH
WNER OCCUPIED HOUSING UNITSY VALUE
ADVANCED EDUCATION ATTAINMENTPOPULATION AGE 25+
UNDER 18 19-24 25-34 35-44 45-54 55-64 65+
23.33%9.91% 20.52%
15.50%13.98%
9.26% 7.49%
2012
201113.71%
16.16%
14.46%
17.76%
12.77%
12.10%
6.82%
6.22%
201217.91%
13.38%
14.13%
17.63%
11.38%
12.32%
7.11%
6.14%
Less than $15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
26%
31.13%
SOME COLLEGE ORASSOCIATE DEGREE
2000
2012
18%
27.09%
BACHELOR'SDEGREE ORHIGHER
2000
2012
3%
10%
19%
10% 3%
2000
2012
2%
32% 35%
18% 19%
ess than$99,000
$100,000 -$199,999
$200,000 -$299,999
$300,000 -$399,999
$500,000or more
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HOUSING
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
HOUSING MARKETDowntown Long Beac h offers apartments, single family homes, and condos to acc ommodate aof d ifferent lifestyles. Amenities such as easy acc ess to transportation, c ulture, wo rld-c lass dinifriendly infrastructure, and parks suit the needs of a wide variety of households.
Nearly 30,000 residents live in more than 12,800 housing units in Downtown Long Beach, the mawhich are comprised of rental units (79%). In the last decade, more than 2,000 new r esidential units have been built in Downtown Long Beach. The addition of residential developments sThe Current, The Edison, Parc Broadway, and Pine Square, which are all either under construentitled, will add 670 new rental units in the next few years.
Current lease rates reported by rental housing developers in Downtown start as low as $1.75 pefoot, while the most amenity-rich units fetch up to $3.21 per square foot. Along the waterfroin luxury developments such as West Ocean command a market price of $413 per square faverage purchase.
Overall housing prices in Downtown are increasing. Zip code 90802, which encompasses the of Downtown Long Beach, saw an increase in single family home price by 35.7% and condo p47.1% from February 2013 to February 2014.
Source: U.S. Census, 2013; DLBA, Los Angeles County Assessor, Project Re
RENTAL
OWNERHarbor Place Tower 210 1990 $309.0West Ocean 173 2008 $413.2
133 Promenade Walk 97 2008 $245.7
Blu 82 2008 $286.0
Temple Lofts 82 2006 $241.8
Kress Lofts 51 1992 $329.5
Walker Building 46 2002 $294.2
Camden Harbor View 538 2003 $1.75
Gallery 421 291 2010 $2.15
Promenade Lofts 104 2009 $2.26
Westerly on 3rd 160 1990 $1.95
Units Opened Average
79%RENT OW
212012
live in approximately
2014 SELECTED RESIDENTIAL PRICINGDOWNTOWN LONG BEACH
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WORKFORCE
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
EMPLOYMENTDowntown ha s one of the highest employment densities in LongBeach and provides a large share of job opportunities for theresidents of nearby c ities.
More than 33,095 people are employed in DowntownLong Beach. This gure represents more than 21% of allavailable jobs in the City of Long Beach
Due to close proximity to the Port of Long Beach, theTransportation and Warehousing Industry represents thehighest percentage of jobs at 37.6%
21% of the people employed in Downtown are from theCity of Long Beach. Nearby cities such as Los Angeles,Lakewood, Carson, Bellower, and Torrance account foradditional 27% of those employed in Downtown
More than 51% of those employed in Downtown travel lessthan 10 miles from their homes and approximately 78%travel less than 24 miles from their homes
The majority of Downtown employees (62%) are betweenthe ages of 30 and 54. The next largest age group iscomprised of those who are 29 years old or younger (19%)
The majority of Downtown employees are male (51%)
Approximately 51% of Downtown employees have at leastsome college experience, while approximately 24% havea Bachelors degree o r higher
Sources: U.S Census 2011, DLBA, 2013
INFLOW / OUTFLOWJOB COUNTS IN 2011
Work In Downtown Long Beach
Live Outside Downtown Long B
Work Outside Downtown Long
Live In Downtown Long Beach
Work & Live In Downtown Long
811
32,284
11,240
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The level of energy and communityinvestment in Downtown LongBeach makes it a perfect place formy business.
- Giovanna Ferraro,Groundwork Fitness
30%
20%
10%
0%
Arts,
Enter
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Acco
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oodServ
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Othe
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DOWNTOWN
CITY OF LONG BEACH
EMPLOYMENT BY INDUSTRYDOWNTOWN VS CITY OF LONG BEACH
EMPLOYMENT BY RADIUSFROM DOWNTOWN LONG BEACH
JOB COUNT BY DISTANCE/DIRECTALL WORKERS
ECONOMIC PROFILE 2
5 - 2,520
Number of Jobs/Square Mile Employment Clusters
2,521 - 10,068
10,069 - 22,646
22,647 - 40,257
40,258 - 62,899
1-15 Jobs
16-240 J obs
241-1,214 Jobs
1,215-3,835 Jobs
3,836-9,362 Jobs
1
Less than 10 Miles
10 - 24 Miles
25 - 50 Miles
Greater than
N
S
SSW
NNW
W
Numb
erofJo
bs
7000
4200
1400
Pacic Ocean
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OFFICE SPACE
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
OFFICE MARKETOut of the ve major employment centers in the City of Long Beach, Downtown accounts fohalf of the citys total inventory of 9.2 M square feet. Of the 4.3 M square feet of Downtown invClass B buildings ac count for more than ha lf of the space, while Class A comprises approximathird of the inventory.
As the employment center of the city, Downtown has a strong occupancy rate of 81% for thquarter of 2013. This is a healthier rate than competing markets in the South Bay and other Longsub-markets such as the 405 / 710 corridor. Class A lease rates have consistently increased ocourse of the last ve years, demonstrating a growing demand for premium ofce space in DowLong Beach.
Source: Cushman and W
OFFICE SPACE INVENTORYLONG BEACH AREA
TOTAL OFFICE SPACEDOWNTOWN LONG BEACH
58%32%
10%Class A
Class B
Class C
46%
26%
10% 8% 1Downtown
Long BeachLong Beach
Airport Area405 / 710Corridor
BixbyKnolls/ Signal Hill
Ea
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We chose to set up shop in DowntownLong Beach for three simple reasons;the creativity is contagious, the
diversity is unmatched, and we cansee the city growing daily from ourconference room window.
- Shelby Erickson,A Creative Force
OWNTOWN LONG BEACH OFFICE SPACEEASED Q1 2007 - Q4 2013
OWNTOWN LONG BEACH OFFICE SPACEENT RATES Q1 2007 - Q4 2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
70
75
80
85
90
95
Percentage
Leased
Class A
Class B
Class C
Total Inventory
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2.80
2.60
2.40
2.20
2.00
1.80
1.60
1.40
1.20
3.00
DOLLARSPERSFPERMONTH
Class A
Class B
Class C
Total Inventory
DOWNTOWN LONG BEACH ASSOCIATES
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SHOPPING
DOWNTOWN LONG BEACH ASSOCIATES
37%
FOOD/BEVERAGE/ENTER
TAINMENT
26%
CONVENIENCESHOPPING37%
COMPARISONS
HOPPING
RETAIL SPACECompared to other downtowns of similar geographic size and population, Downtown Longcontains a relatively impressive supply (1.3 M Sq. ft.) of ground oor retail space available ialone structures, ada ptive reuse projects, mixed use buildings, and traditional retail centers.to other vibrant downtowns, there are a signicant number of food, beverage, and entertaestablishments that satisfy a wide variety of consumers.
TOTAL DOWNTOWN RETAILBY TYPE
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RETAIL
SPENDING
DOWNTOWN LONG BEACH ASSOCIATES
RETAIL SPENDING POTENTIALThe vibrant residential community, emerging development, and thriving business environment Downtown Long Beach to support signicant retail sales numbers. The table on the followindetails the demand for common urban retailers within a 1, 3, and 5 mile radius of the city cetotal, the spending potential within 5 miles of the Downtown exceeds an i mpressive $2.6 billion awhich is a $100 million increase from last year.
DID YOU KNOW?Downtown spendingpotential is up by $100million from 2012.
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TOURISM
DOWNTOWN LONG BEACH ASSOCIATES
HOTELSLast year, Long Beach attracted more than 6.1 million visitors. As the home to the Convention Aquarium of the Pacic, Performing Arts Center, Museum of Latin American Art (MOLAA), anDowntown Long Beach serves as a tourism hub and offers a wide range of hotel options for ovguests. Whether visitors are looking for a historic experience on the Queen Mary, a swankyfeel with million dollar views from the Hotel Maya, or excellent proximity to the Downtown corRenaissance, they will nd what they are looking for in Downtown Long Beach.
DOWNTOWN HOTELSINVENTORY AND RACK RATES
HOTEL # ROOMS RAHILTON LONG BEACH 397 $1HOTEL MAYA 195 $2HYATT REGENCY LONG BEACH 528 $2HYATT THE PIKE HOTEL 138 $2
RENAISSANCE LONG BEACH HOTEL 374 $2WESTIN LONG BEACH 469 $2
TOTAL 2101
BEST WESTERN 66 $1COURTYARD MARRIOTT 216 $1HOTEL QUEEN MARY 315 $1RESIDENCE INN 178 $1VARDEN BOUTIQUE HOTEL 35 $1
TOTAL 810
BEACH INN MOTEL 25 CITY CENTER MOTEL 49 GREENLEAF HOTEL 45 INN OF LONG BEACH 51 RODEWAY INN 35 $TRAVEL KING MOTOR INN 15 TRAVELODGE 63 $VAGABOND INN LONG BEACH 61
TOTAL 344
UPSCALE
MIDLEVEL
ECONOMY
3,25574.7%ROOMSOCCUPANCY
ESTIMATEDROOM NIGHTS
FROM 2012
WITH
= 892,599
UP 5%Based on average room rate d uring peak su
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ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
ATTRACTIONSBusiness professionals, young singles, and families all have reasons to visit Downtown LongMore than 1.6 million people visit the Convention Center each year for professional meetintrade shows. The Queen Mary and Aquarium of the Pacic serve as large draws for families anships make frequent stops at Downtowns port, giving visitors from around the world the opportexperience local attractions.
EVENTSrom music festivals to beer and wine tasting events, Downtown Long Beach is home to some of theost unique street events in the region.
LONG BEACH CONVENTION& ENTERTAINMENTCENTEREstimated Yearly Attendance: 1.61 million
THE PACIFIC BALLROOM ATTHE LONG BEACH ARENA The newly renovated Pacic Ballroom offers 45,000 square
feet of adjustable event space to accommodate up to5,500 guests.
Lounge-style lobby area includes upgraded restaurantBogart & Co.
Mural by internationally recognized artist Wyland coversthe 116,000 square feet (11,000 m) surface of the arena,making it the worlds largest mural.
CONVENTION CENTER Three dynamic Exhibition Halls with 224,000 square feet of
space that can be utilized for all types of conventions,tradeshows, consumer shows, and special events. TheExhibition Halls break down as follows:
Exhibition Hall A = 91,000 sq. ft Exhibition Hall B = 57,000 sq. ft
Exhibition Hall C = 76,000 sq. ft 34 Meeting Rooms and a Grand Ballroom make the Long
Beach Convention & Entertainment Center ideal for alltypes of special events.
TERRACE THEATER The Terrace Theater is a full-production theater that seats
3,051 people with spaces for wheelchair seating. TheTerrace Lobby co ntains a full-glass front with a view of theTerrace Fountain and oce an views on the east side.
The Center Theater boasts 825 seats that are set 13 rowsdeep in a half-round shape, allowing excellent visibility fromany seat.
THE AQUARIUM OF THE PACIFICEstimated Yearly Attendance: 1.5 million
The Aquarium of the Pacic is the fourth-largest aquarnation. It displays more than 11,000 animals in more than that represent the diversity of the Pacic Ocean.
THE QUEEN MARYEstimated Yearly Attendance: 1.4 million
Long co nsidered one of the w orlds premiere oce an vQueen Mary is an Art Deco treasure and one of the mlandmarks of Downtown Long Beach. In addition to dailyother events, it also features a 307-room hotel.
MUSEUM OF LATIN AMERICAN ARTEstimated Yearly Attendance: 70,000
Commonly referred to as MoLAA, the Smithsonian aflonly museum in the western United States that exclusivecontemporary Latin American ne art.
CRUISESHIPS & FERRIES
Catalina Express annually carries one million passCatalina Island from its two Long Beach docks, Saand Dana Point.
Carnival Cruise Lines Approximately 390,00 0 passengeemba rk from the Long Beach C ruise Terminal at the QuCarnival Cruise Lines will add a third ship in 2014 to the LoCruise Terminal, which will allow the line to ca rry app550,000 passengers annually.
ATTENDANCEANNUAL DOWNTOWN EVENTS
Toyota Grand Prix of Long Beach175,000
80,000Long Beach Pride Festival
65,000Long Beach InternationalCity Bank Marathon
8,000Long Beach Jazz Festival
OVER3
50,0
00A
TTENDEES
IN2
013
15,000Summer and Music Series*
12,500New Years Eve*
* DLBA Produced
6,000Bike Fest Long Beach*
6,000Taste of Downtown Series*
4,000Thunder Thursday*
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ABOUT
DLBA
ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES
he Downtown Long Beach Associates (DLBA) is a non-prot organization operating on
ehalf of the residential and commercial property owners and the tenants of the Improvementstricts. It is dedicated to the management, marketing, security, maintenance, advocacy, and
conomic and community development of Downtown Long Beach.
his publication contains the latest data available from the US Census and projections from
SRI. Thank you to the City of Long Beach, the Los Angeles County Assessor, Cushman andakeeld, Smith Travel Research, the Long Beach Convention and Visitors Bureau, and local
presentatives from major developments, hotels, and housing units, for providing source
aterial.
RICHARDLEWIS
CINDYALLEN
LAURENHAVERLOCK
DIANEARNOLD
STEVESHELDON
KRAIGKOJIAN
STEVEBE COTTE
HILDASANCHEZ
GREGGANDERSON
JULIAHUANG
LOU ANNEBYNUM
MARYSTEPHENS
MARYCOBURN
AMYLUKE
CAMERONANDREWS
JIMANDERSON
LINDAKRIEGER
DONDARNAUER
BRIANULASZEWSKI
GINADARTT
TONYSHOOSHANI
ROSEBARRANTES
JANETMOORE
NICKEDWARDS
JULIEKORINKE
MCO
JOGA
JESC
TYLERKIM
MICHELLEMOLINA
DAVIDCANNON
HENRYWALKER
DR. SUJALOWENTHAL
RYANSUBURU
KRISTIALLEN
LOARACADAVONA
TOLIVERMORRIS
DR. ROBERTGARCIA
SEANWARNER
CHAIR CHAIR ELECT SECRETARY TREASURER PAST CHAIR
JR van Dijs, Inc.
ETA Advertising
Resident,2nd C ouncil District
Resident ofLong Beach
Queen Mary
President & CEO
ResidentialCoordinator
Minuteman Press
Anderson Paint& Hardware
Intertrend
Long BeachCity College
CSULB
OperationsManager
ExecutiveAssistant
PierCommunications
Anderson Pacic,LLC
Krieger and KriegerLaw
DowntownResident
City Fabrick
Marketing & SpecialEventsManager
ShooshaniDevelopers
DevelopersDiversied Realty
Distant Horizons
Queen BeachPrinting
CommunicationsManager
Garnic
CLong
AquarP
EconomicDevelopmentCoordinator
Resident, PBID
Millworks
Farmersa ndMerchants Bank
2nd C ouncil District
MarketingCoordinator
EnsembleReal Estate
Resident,1st Council District
Manulife Properties
Vice Mayor1st Council District
PlacemakingManager
EXECUTIVE COMMITTEE
DIRECTORS
HONORARY AND ADVISORSTAFF
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DOWNTOWNLBBUSINESS.COM