Date post: | 25-Dec-2014 |
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Business |
Upload: | riaz-kanani |
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Upcoming Trends in 2011:ConversionRiaz Kanani
Marketing Director, Alchemy Worx
Alchemy Worx• 100% focus on email marketing• 60+ email experts• Expert services provided in every
aspect of email marketing
A trend or two
Attribution and BrandingHow are you assigning credit for the conversion?
Mobile EmailHow prevalent is it within your list?
ATTRIBUTION AND BRANDING
Banner PPC
SEO Purchase
+2 days
+8 days
+1 days
Which channel converted the sale?
87% of marketers/agencies misattribute credit
Why?
Relax..
The Nudge Effect
MOBILE EMAIL
Email moving beyond the desktop
81% growth in mobile email in past six months
Source: Return Path
Source: Campaign Monitor
Source: Litmus, March 2011
Smartphone OS Share 2015
Steps to take
• Analyse your list
• Unlikely you need to drop everything today
• But if redesigning anyway...
What to think about..
• Don’t sacrifice your desktop users
• Design with both in mind
• Don’t forget landing pages
• Think about fingers
• Try @media queries