Date post: | 14-Feb-2017 |
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Small Business & Entrepreneurship |
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DMA | Donna Michelle AndersonChannel and Content
Programming & Development Executive
Santa Monica, CA
planetdma.com
@planetdma
linkedin.com/in/planetdma—read my posts and recs!
channels
“OTT” content success requires constant growth.
shows
streamssubscribers
engagementstars
views
@planetdma
consistency
It’s a challenge to maintain your brand’s quality
rate of growth
audience
team spirit
with that much content.
@planetdma
That’s where come in.I
@planetdma
I launch and scale
successful media and technology
brand experiences.
@planetdma
I’m a record-setting former
TV showrunner and network executive for
CBS, Bravo, BET, Travel Channel, TLC, A&E....
Highest ratings in network history Highest ratings in franchise history
Cable’s #1 original sitcom
Most industry awards & nominations
in network history
@planetdma
I’m also a twice-patented tech entrepreneur
and a launch consultant and trainer
for digital media companies
and startups.
@planetdma
I’m uniquely credentialed in and
passionate about the convergence of
digital + media. And diversity!
Some 2015-16 Presentations + Panels
@planetdma
And I customize Lean UX to
brand, launch, accelerate and scale
media and technology
companies and content.
My books are taught in media
programs nationwide!
@planetdma
BRANDING
I help define, refine or reaffirm
the company’s or content’s:
• Mission
• Values
• Target Audience
• Content Mandate
• Talent Mandate
• Digital Presence
@planetdma
WORKFLOWS
I help define, optimize or scale the
company’s processes and systems:• Content Workflows
• Communication Workflows
• Interdepartmental Workflows
@planetdma
INFRASTRUCTURE
I help build, audit or scale the
company’s teams and tools:
• staff structure
• documentation
• tech solutions
@planetdma
2015-16
1. I rebranded and relaunched a Ukrainian TV network;
2. I trained a Russian TV network in the US
development model; then
3. I branded, structured and pre-launched a new
global First Peoples digital channel for an MCN in
the UK and the USA.
@planetdma
I’m here to brand, launch, accelerate and scale digital content experiences with YOU!
2016—
@planetdma
DMA | Donna Michelle AndersonChannel and Content
Programming & Development Executive
Santa Monica, CA
planetdma.com
@planetdma
linkedin.com/in/planetdma—read my posts and recs!