Date post: | 23-Aug-2014 |
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DMAW 2014 MAXI HIGHLIGHTSPresented by
Production Solutions/PS DigitalCheryl KeedyJuly 14, 2014
Big IdeaPlatinum
• St. Labre Pink Slip Shortfall Campaign - Renewal
• St. Labre Indian School• Raised $1.245 Million
Net!• Agency: Fundraising
That Works!
Digital MediaNon Profit Acquisition – Gold
• Special Olympics End of Year SEM, Display, Facebook Fundraising Campaign
• The total integrated campaign brought in $209K + in on line revenue at a cost of $24K and an impressive 733% ROI
• Agency: Red Engine Digital
Digital MediaNon Profit Acquisition - Silver
• The Wilderness Society – Year End Lightbox
• Simplified - streamlined donation process
• 35% increased RR• Agency: ABD Direct
Digital MediaNon Profit Special Appeal
E Mail Campaign – Gold; Website Campaign - Bronze
• National Park Foundation 30 Days of Giving
• Included email, pop up pages, customized donation page
• Two last chance emails on Dec 30 & 31 raised 30% of funds – 20% more gifts than 2012
• 41% increase in number of gifts & 22% more dollars raised than previous year
• Landing page & donation form mobile optimized
• Agency: RobbinsKersten Direct
Digital MediaNon Profit Special Appeal - Silver
• Physicians Committee for Responsible Medicine “Have a Heart for Dogs” Campaign
• First time use of a lightbox• Lightbox on homepage
brought in 40% of the total campaign revenue; total revenue $159K
• Agency: Lautman Maska Neil and Company
Digital MediaNon Profit Special Appeal - Bronze
• Guide Dogs for the Blind October Belo Cipriani Testimonial Appeal
• Included a personal survival story• 2 email series• Generated 77% more revenue than previous year;
the organization’s highest grossing email ever• Agency: CCAH
Direct MailNon Profit Acquisition - Gold
• The Salvation Army Brass Band Christmas CD
• Strategy – Strong list• Tripled previous
control’s Response Rate• Agency: New River
Communications
Direct MailNon Profit Acquisition - Gold
• Marine Toys for Tots Foundation Customized Stamps.com Campaign
• Paper clipped custom printed stamp
• 423% increase in response rate over control
• Agency: CDR Fundraising Group
Direct MailNon Profit Acquisition - Silver
• Paws for Purple Hearts – Hannah and Steve
• Faux handwritten addressed outer envelope – personal story
• 37% Response Rate• Net of $33K + $26 profit
per donor• Agency: Fundraising
Strategies
Direct MailNon Profit Acquisition - Silver
• Ocean Conservancy Acquisition – Calendar
• Back end T shirt offer• 3.1% Response Rate• 70% lift over control• Agency: Mal
Warwick/Donordigital• Production Manager: Production Solutions
Direct Mail Non Profit Acquisition - Silver
• St. Labre Indian School – Buffalo Stamp
• Includes follow up mailing
• $1.00 net per donor• 3.3% Response Rate• $32 Average gift• Agency: Fundraising That
Works!
Direct MailNon Profit Acquisition - Bronze
• National Museum of the American Indian – Dispelling Stereotypes
• 40% higher response rate over control (notecards)
• Agency: Avalon Consulting Group, Inc.
• Production Manager: Production Solutions
Direct Mail Non Profit Acquisition - Bronze
• Exploratorium October 2013 Membership Acquisition
• Invite to become a Charter Member
• Net of $185K • $132 Average Gift• Agency: Daniller +
Company
Direct MailNon Profit Major Donor - Silver
• Children’s Hospital of Philadelphia – Make Your Mark
• Naming opportunity• 42% increase in gross
revenue over previous year
• Agency: Schultz & Williams
Direct MailNon Profit Renewal – Silver
• Marine toys for Tots Foundation 2013 Christmas Stocking
• 119% Higher Average Gift
• 116% Higher Response Rate
• Agency: CDR Fundraising
Direct MailNon Profit Renewal - Silver
• Wounded Warrior Project – Jeremy Before and After
• Featured purple heart stamp – mimicking the acquisition format
• 19% higher response rate vs previous 2nd renewal
• Agency: CDR Fundraising Group
Direct MailNon Profit Renewal - Bronze
• The National Humane Education Society – NHES Stamps.com
• Reinstatement• 112% increase response
rate• Agency: CDR
Fundraising Society
Direct Mail Non Profit Special Appeal - Gold
• Aids Project Los Angeles – Special Appeal
• Gift Chart & Proposal• 100% increase in Average
Gift• 4 x more $1,000 gifts than
prior appeals• Agency: Mal
Warwick/Donordigital
Direct Mail Non Profit Special Appeal - Gold
• Best Friends Animal Society – Save Them All Poster Appeal
• Outer wrap unfolds into a poster
• 16% higher average gift• Agency: Newport
Creative
Direct MailNon Profit Special Appeal - Silver
• National Trust for Historic Preservation – March Note Card Appeal
• 59% Net Revenue increase
• Agency: Avalon Consulting Group, Inc
• Production Manager: Production Solutions
Direct MailNon Profit Special Appeal - Silver
• The United States Holocaust Memorial Museum - Year End Appeal
• Die Cut Report• 50% costs savings vs control• Agency: ABD Direct• Production Manager: Production Solutions
Direct MailNon Profit Special Appeal - Bronze
• Medicine Sans Frontier/Doctors Without Borders – Typhoon Haiyan Response
• 8.8% Response Rate• Agency: OMP Direct• Production Manager:
Production Solutions
Direct MailNon Profit Special Appeal - Bronze
• Epilepsy Foundation of America “You Are Appreciated” Appeal
• Included a certificate – mailed in August as a special appeal
• 8% Response Rate• $47 Average Gift• Agency: MINDset direct
Direct MailNon Profit Special Appeal - Bronze
• International Rescue Committee – Emergency Update
• Additional update added to the newsletter mailing
• 50% more revenue than last year – same mail slot
• 240% net revenue increase vs previous year
• Agency: Eidolon Communications
• Production Manager: Production Solutions
Direct MailNon Profit Special Appeal - Bronze
• Compassion & Choices 2013 Year End Appeal
• Agency: Eidolon Communications
• Raised $164K net• 66% increase in revenue over
last year• 25% increase in Average Gift• Production Manager:
Production Solutions
Direct MailPolitical Special Appeal - Silver
• Democratic National Committee – June Birthday Card Appeal
• The highest grossing appeal of the year
• $845K raised• Agency: CCAH
Multi-ChannelNon Profit Special Appeal - Gold
• Wounded Warrior Project 2013 Year End Digital Campaign
• Raised $10 million in gross revenue
• $65 Average Gift• Agency: CDR
Fundraising Group
Multi-ChannelNon Profit Special Appeal - Silver
• Peaceful Valley Donkey Rescue – Memories of the Season
• Coordinated mail & email• 56% email open rate• 95% more revenue
compared to last year’s email appeal
• Agency: Fund Raising Strategies, Inc
TelemarketingNon Profit Monthly Giving – Silver
Women for Women International - October Sponsorship Conversion.30 % more donors than projected; 271% fulfillment from hedgers. Agency: Mal Warwick/Donordigital
Non Profit Special Appeal – GoldTelephone Town Hall: PETA - Fundraising Like Rabbits. 120 donors; 61% first time contributors. Agency: Stones’ Phones
Political Acquisition – GoldDNC Member Conversion Series. 20m new members; 90% conversion rate. Agency: CCAH
TelemarketingPolitical Major Donors – Bronze
EMILY’S List – Majority Council Telemarketing Series. Targeted 1200 Major Donors; $425 profit per donor. Agency: CCAH
Political Monthly Giving – SilverDNC Presidential Sustainer Conversion. 1200 new sustainers added. Agency: CCAH
Political Monthly Giving - Silver DNC New Member Monthly Giving Campaign. Agency: CCAH
Political Special Appeal - Gold DNC Core Major Donor Series. Agency: CCAH
Political Special Appeal - Silver DNC Build the Base Telemarketing Responsive Series . Agency: CCAH