Date post: | 01-Sep-2014 |
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Technology |
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Your Presenters
Russell WymanUltimate Ventures
Nicole Marsh, CMP, DMCPThe Arrangers
Social Media and Social Networking
…focuses on building online communitiesof people who share interests and/or
activities, or who are interestedin exploring the interests and
activities of others.
Need a Better Definition?
http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media Planning
Target AudienceWho to interact with?
Who do we converse with?
Existing clients Potential clients Industry influencers Employees
Source: Olivier Blanchard
Social Media ObjectivesWhy do you want to interact?
Brand Awareness Relationships Tell Your Story(Personify you brand)
$$$
Source: Olivier Blanchard
Social Media BudgetingIt’s free, right?
It’s NOT free!! It’s NOT free! Time People
Source: Olivier Blanchard
Sites to Know• Facebook• My Space• Linkedin• i-Meet• Spoke• Twitter• Flickr• YouTube• Wordpress• Blogspot• Wikipedia
Social Networking Vocabulary
• Web 2.0• Wall • Wiki• Tags/Tagging• Status • Profile• Pages• Network• News Feed• Microblogging
• Instant Messaging• Group• Friends/Fans• Endorsement• Discussing Board• Company Profile• Communities • Blog • Avatar• Applications
Mark ZuckerbergFounder & CEO, facebook
What is Facebook?Find me on Facebook!
…Facebook's mission is to give people the power to share and make the world more open and connected.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
What is LinkedIn?Will you join my network?
…LinkedIn is an interconnected network of experienced professionals from around the world, representing 170
industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to
work with to accomplish your goals.
Let’s Explore…
• Go to Russell’s and Ultimate Ventures Facebook pages
• Go to Nicole’s and The Arrangers Linkedin pages
What is Twitter?What are you doing?
…is the latest shiny toy in the Web 2.0 toolbox. Twitter is a service for friends, familiar and co-worker to
communicate and stay connected through and exchange of quick, frequent answer to one simple question. This is
called micro-blogging.
Comment are call Tweets. Communication is Tweeting
RT = ReTweet. Credit is giving to the person they're ReTweeting by using the @ sign and their Twitter name
Uncomplicate It!
www.socialoomph.com www.ping.fm
Dos and Don’ts• DO NOT consider traditional media and social media
separate; assess what you are already doing and integrate your social media tools into tour existing marketing campaigns
• DO NOT spread yourself too thinly with social media tools; pick a blog plus one or two social media tools when starting out
• DO be mindful of how much time social media takes compared to traditional media
• DO have a call to action on all your media messages
Source: JR Atkins and Eddy Badrina
How to Measure Success
1. # of Fans/Followers/Subscribers2. # of mentions on blogs and Twitter3. # of views or clicks through to site or page4. # of people reached without buying media5. # of leads/connections found6. # and tone of reviews posted7. Sentiment of online conversation
Source: JR Atkins and Eddy Badrina