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Toms Panders, DMC, 26.09.2012 Global praxis in digital marketing Or It takes courage to raise the bar
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Toms Panders, DMC, 26.09.2012
Global praxis in digital marketing
Or
It takes courage to raise the bar
2Digital Marketing Convention
It takes courage to raise the bar//
• Many opportunities are not used
• What advertisers are waiting for?
• Yes, I think we are lacking inspiring examples
• Sure, we could use some know-how
• But after all, its still tough to face many FAILS before starting to WIN
This is a story of someone who made it
3Digital Marketing Convention
It takes courage to raise the bar//
• Adserving magic is based on cookies
• And so does Retargeting:
We can store your cookies to target relevant ads!
We have not reached limits yet
4Digital Marketing Convention
It takes courage to raise the bar//
How it works
Seeking for the product
5Digital Marketing Convention
It takes courage to raise the bar//
How it works
NO Action
Nice, but
I am not
sure!
www.insurance.com
6Digital Marketing Convention
It takes courage to raise the bar//
How it works
7Digital Marketing Convention
It takes courage to raise the bar//
How it works
8Digital Marketing Convention
It takes courage to raise the bar//
How it works
I’ll buy it!
9Digital Marketing Convention
It takes courage to raise the bar//
• With questionnaires
How can we use it?
10Digital Marketing Convention
It takes courage to raise the bar//
• To reach clickers
How can we use it?
Give a city as present!
Are you sure you don’t
want to give a present?
11Digital Marketing Convention
It takes courage to raise the bar//
• With publishers behavioral data
– Real estate, house, garden
– Healthy life-style
– For women
How can we use it?
12Digital Marketing Convention
It takes courage to raise the bar//
• Increased CTR and CR
• Saved impressions
Results
13Digital Marketing Convention
It takes courage to raise the bar//
• Use rich media
• Don’t creep out
• Don’t stalk
Key findings
14Digital Marketing Convention
It takes courage to raise the bar//
• Reactive media agency makes retargeting since 2009
• They all took it to the next level:
all for
Bandits made it!
Toms Panders, DMC, 26.09.2012
16Digital Marketing Convention
It takes courage to raise the bar//
• CTR ~1% (60% more than regular)
• Maggi sales exceeded expectations
• Reactive media agency is expert with advanced campaigns
• Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver «something special»
Why success story?
Be brave cas it’s worth it!
Join us @:
Facebook.com/GemiusGroupTwitter.com/GemiusSlideshare.net/Gemius_comYouTube.com/WwwGemiusCom
Contact:
Toms PandersInternational Publishers Segment Manager
Mob.: (+371) 2 912 79 51
